Architectural visualization is a growing field and has changed a lot in the past couple of years. The growth of the 3D architectural rendering industry is accelerating due to technological advancements and the involvement of increasingly skilled rendering artists every day.

To become a successful 3D architect, it’s essential to be introduced to certain 3D rendering trends so that you can innovatively pitch your designs. Using cutting-edge 3D rendering techniques will not only help you do your job as an architect better, but it will also enhance the quality of your presentations to clients and investors, making them more convincing.

Are you still wondering how to impress your investor with your upcoming projects? We’ve got your back. In this article, we’ll show some 3D architectural rendering trends that can come in handy in 2023.

Let’s start by understanding the art of 3D rendering.

What Is 3D Architectural Rendering?

It’s the process of producing two and three-dimensional pictures of a potential architectural design. Through this process, one can present a realistic experience of how a place or building would look before it is completed.

Top 5 3D Architectural Rendering Trends for 2023

1. 3D Printing

Using 3D printing, it’s possible to present your grand architectural vision through miniature replicas of your concept. This trend is influencing architectural visualization to create mini versions of buildings or other big projects.

The cost-effective 3D printing technology positively impacts the architectural and design industries by replacing traditional clay modelling. It decreases dependency on labour by churning out complicated architectural models without consuming much time. To build 3D models, one would need raw materials like hydrogel, metal powder, and plastic along with the right software.

2. The Whodunnit Style

Whodunnit is commonly used to illustrate contemporary designs with dense architecture. The best use of this architectural render is observed when low contrast and oversaturated colours make angular figures.

With the Whodunnit style, you can present your models by adding shadowy figures, stormy skies, and clouds to make them more realistic. With the ideal proportion of cold colour tones, low saturation, and high contrast, it highlights the minute details of any big building’s design.

3. Virtual Reality (VR)

One of the most challenging tasks for architects used to be convincing clients to spend money on a proposed design. You can make a pretty good impression on your clients by making VR presentations.

The realistic appeal of VR takes 3D architectural rendering to the next level. Through this kind of architectural renders, you can let your client be fully engaged with the environment within a building by virtually touching and interacting with various elements. This rendering allows your senses to feel and explore 360 degrees around you.

4. Animation

Storytelling is becoming one of the most popular trends in technological visualization. What about impressing your client by showing an animated video of your design?

Architectural renders using animation ensures that you have a greater chance of impressing your client. While the traditional way of showing sketches and drawings is effective, an animated presentation can swing things in your favour much faster. Using animated videos with a story makes the transfer of information simpler while also giving them a bird’s eye view of the whole design.

5. The Theodore Style

This style is among the most popular and fashionable 3D architectural rendering. The name is inspired by Joaquin Phoenix’s portrayal of Theodore in the popular movie, Her.

The Theodore style follows a mathematical process to create a 3D design. This style looks very real because it shows a 3D model with a good amount of natural lighting and other natural elements. You can opt for this style to showcase minimalistic details in your design by presenting them in airy spaces. This style is best used for designing shopping centres, theatres, large office buildings, libraries, airports, etc.

Also Read : 4 Ways Architectural 3D Rendering Benefits Construction Business

Render Visuals at Your Service

Different types of 3D architectural rendering are trending now. And it looks like they’re here to stay as this technology improves and evolves. Showcase your ideas with ease by using the best visualizing services with Render Visuals.

In our 11 years of service, we have been providing complete 3D rendering projects of any size, scope or complexity. We are an established Sydney-based firm, best known for our  3D architectural rendering services. Our experts at Render Visuals serve a wide variety of international clients at reasonable rates. Contact us for the most innovative 3D rendering in the market.