How Architectural Companies Benefit from 3D Rendering

3D rendering is one must-have tool for architects and construction engineers! Keep reading to find out how it can transform the way you work!


Imagine having a tool that lets your clients see your design ideas in the way you visualize them. A tool that will help you show concepts that are too complicated in written words and 2D blueprints. 


3D rendering is a digital tool that allows designers to demonstrate a potential design to a client, visualize the project from numerous angles, show distinct angles, and spaces, and even emphasize design aspects that need to be distinguished more thoroughly. But it’s not just limited to these aspects. 3D architectural rendering services can help your company in a plethora of other ways. Listed below are some of the aspects that will convince you to give 3D renderings a shot! 

5 ways how 3D rendering benefits you 

A 3D render is a digital image that displays a real space in three dimensions (height, width, and depth). Since they provide photorealistic images of any design project, 3D renderings are frequently employed in the architecture business. Some of the other advantages, in addition to providing rapid and detailed visualization, are:

3D rendering helps in Quality marketing 

Appearance and quality play a great role in successful marketing. If your marketing plan includes low-resolution images or poorly composed photographs, it can have a detrimental effect on how your clients perceive your abilities as an architect or designer. You can steer clear of this risk with 3D rendering. 

Create spectacular renders with modern 3D architectural rendering services, such as those provided by Render Visuals. Include photorealistic images with precise details to make a solid marketing campaign.

Make easy fixes 

3D renderings allow you to picture the building before it is built. It can be extremely beneficial to you as you can spot serious issues that need fixing with a digital rendering of your building that you wouldn’t see on a 2D layout or blueprint. Furthermore, digital rendering software reduces the amount of time it takes to make modifications to a design. Get 3D architectural rendering services today and save a significant amount of time, money, and energy. 

Multiple design options

Physical 3D models require a significant amount of time to develop. They also require delicate handling and physical transport from one location to another. This reduces the number of design alternatives that architects and designers can make. 3D rendering, on the other hand, simplifies the process of producing multiple designs. Captivate your clients by letting them choose from multiple best architectural renders while also signing on for new ones! 

Communication ease 

A person without an architecture degree may find it difficult to read and understand architectural plan language. However, with 3D rendering, you can break down any complicated plan to help an average person visualize your ideas. Modern  3D renders look like real images. Your client can imagine themselves in the place owing to the 3D render’s authenticity and accuracy. Include 3D rendering in your construction plan and make life easier for everyone! 

Present the best versions 

One of the most useful features of 3D visualization is that it only shows the best iterations. An architect will need to provide the original designs and material references to a CGI studio in order to do this. 3D artists will use these assets to reproduce the original design in lifelike detail. As a result, you can pitch your perfect plant to your client.


In conclusion, 3D rendering can help architectural and construction design companies in more ways than one. If you need the best 3D architectural services, contact Render Visuals 一 One of the best 3D rendering companies for modern and high-quality 3D renders!


What are the Different Types of Architectural Rendering?

3D Architectural rendering has grown exponentially in the last few years. Today finds its uses with anyone looking to beat their competition and gain an edge with their clients. Let’s look closely at the different types of architectural rendering and why they’re important.

The rise of 3D rendering has paved the way for professionals in the real estate industry to present photorealistic renderings of what they have to offer and handle business efficiently. With the use of 3D modeling, architects can create multi-dimensional models to demonstrate what real-time rendering would appear like to their clients. Manufacturers and contractors can further make use of 3D rendering product design and texture mapping. Virtual tours, walkthroughs, and flythroughs also aid in showcasing real estate property in a real-world setting.

By using a wide range of 3D rendering tools, 3D architectural rendering has made it possible for artists to stay ahead of the curve and impress clients. Let’s take a look at the types of architectural rendering, what it offers, and the best ways to use it:

External 3D Visualization

3D exterior rendering is possibly the most vital aspect of the architectural visualization industry. By using exterior 3D rendering, you can visualize the exterior aspects of the building along with its garden, play areas, and more. This allows the potential investors to have an accurate idea of what they can expect when the construction is complete. 3D external visualization places a special focus on texturing and lighting to make it appear as realistic as possible. This gives potential investors a feeling of seeing a building before it goes into the construction phase. This helps to make any necessary modifications and helps designers and investors stay on the same page.

Looking at a project from different angles can help demonstrate its unique features to clients and target audiences. External visualization helps clients to build an emotional connection with a project before its execution.

3D Aerial Visualization

3D aerial visualization is a powerful tool to give clients a completely different perspective of your project. This type of exterior rendering can include more of the surrounding environment compared to a basic exterior 3D rendering. Aerial 3D renderings are useful for viewing massive properties or landscapes which you’re planning to develop. It can also be used to showcase which land is available for development. 

Viewing a site from the above aids architects to choose the ideal orientation of buildings and visualize how a new building or house can blend with surrounding buildings.

Interior 3D Rendering

Just like exterior 3D rendering helps in showcasing the exterior of any project, interior rendering plays an important role in promoting interior spaces. Interior 3D architectural rendering can easily display all the components of a space like a piece of furniture, or appliances, and how they interact with a space. 

Photorealistic 3D pictures also help designers to include different colors, lighting, and textures to make the space look more cozy and livable.

This way, clients can choose different interior decor options and give an exact estimate of how the space needs to look so that both clients and designers can be on the same page.

3D Floor Plan Rendering

3D floor plan renderings are 3-Dimensional illustrations of 2D floor plans. While traditional 2D floor plans show the general layout of a house giving clients an idea about the orientation and size of the space, 3D floor plans give an added depth and help clients see the broader perspective. A 3D floor plan better visualizes the color, elements, and design of a structure. Instead of just symbols, investors can view 3D models of furniture like wardrobes, tables, and chairs. 

This further helps to save money on any flaws that can be found at the start of the design process and prevent misunderstandings with the client.

3D Animation

3D animations allow you to create designs and bring your ideas to life, literally. This type of 3D rendering offers a lot more than a still image and creates a realistic presentation that makes an impact on clients. The client is able to see everything that a project offers, including the smallest details. 

3D animation also provides an interactive experience where they’ll be able to move through the building’s design as if they were actually inside it. It makes the experience more personable, while also saving time and cost. 

A 2D construction plan is required for professionals to create 3D animation and artists can add a logo, background music, and professional voiceover to make things more exciting.

CG Panoramas

3D rendering in panoramic form is perhaps one of the biggest trends in architectural visualization. It can be a great tool to determine if a project is on track and in line with the client’s needs. The immersive experience further helps to communicate information that perhaps isn’t all that evident in still photos. Clients can explore a place, check out every detail and determine if it fits their needs. Through the rendering process, a CG panorama can show everything in one place while providing a sneak peek of how a place will feel after its completion.

Virtual Tours

3D virtual tours let prospects explore the interior of any space simply by running a virtual tour on their gadget. They can check various details like the layout, materials, furniture used, and so on. All these factors contribute to making their decision of whether they would like to know more about a particular listing. 

In a virtual tour, panoramic photos are sequenced in the form of a video which could include texts and sound. This is extremely helpful especially in construction to avoid making any mistakes that cost time, effort, and money. 

Using virtual tours, alterations can be updated more frequently and efficiently giving more flexibility to experiment with any ideas without having to start from scratch.



3D architectural rendering is helping designers make informed decisions with confidence while also letting them explore creative options for designs more efficiently. Potential buyers can now indulge in an extremely immersive experience and view properties from the comfort of their homes to provide their feedback. 

These different types of architectural rendering allow professionals to take a customer-centric approach when they embark on a new design or project. With these technologies becoming more affordable, even start-ups can implement 3D renderings to make their projects shine and beat the competition. 

Looking to hire the best team for your 3D renderings? Browse our website and get an idea of our architectural rendering services.

We can’t wait to chat with you and get on board with your futuristic designs and challenging projects and bring them to life right in front of your very eyes.

You can also read: 4 Amazing Benefits of 3D Architectural Rendering


How is Architectural Walkthrough Different from Flythrough?

What is it about flythroughs and walkthroughs that are so mesmerizing? Perhaps it’s the angles and views that you can’t normally see! Including them in your project can add a different perspective that will help to make it stand out. But are they the same thing? Scroll down to find out!


Remember when the spectacular drone footage of an erupting volcano near Fagradalsfjall mountain in Iceland had gone viral? The bird’s eye view of something that you can’t experience in real life is thrilling. Now imagine the same about a building or a project that’s still underway but you can still exhibit to your clients. That’s the magic of 3D flythroughs and walkthroughs! Thanks to the world of architecture witnessing some incredible breakthroughs, architectural walkthroughs(and flythroughs) are providing interactive experiences. 


But, how do you differentiate between the two? And, more importantly, which one should you opt for, with your project? That’s what we’re here to tell you!


The Differences Between 3D Flythrough and Walkthrough

As the names suggest, the viewer can either “fly” or “walk” through the architectural project, but there’s more. 


Architectural Walkthrough

In a 3D walkthrough, the viewer can look at a space at eye level. It is a lot more enhanced than a regular exterior or interior rendering because the camera “walks” through the room, giving you the impression of being inside. This means you can appreciate all the details, such as floor designs, lighting features, wall textures, colors, and a lot more as you would if you walked into the room. 


Architectural Flythrough

3D flythroughs give a more comprehensive view of a building, where you can inspect not just the interior but also it’s exterior along with the surroundings. The camera, in this instance, provides a bird’s eye view of a project approaching it from afar, zooming in and out to give you a view of the neighborhood around it too. This means you can view the building or house from a 360-degree angle and see the location, street, parking lot, and other amenities giving you clarity over the entire property. 


How do you pick between Architectural Walkthrough and Flythrough?

While you’re looking for the top architectural rendering companies for 3D rendering services, they will help you choose the right type of service for your project. But it’s still better to be aware of which one you should go for, depending on your project. 


3D architectural walkthroughs work well for projects like:

  • Restaurants
  • Residential projects
  • Museums
  • Entertainment venues like music concerts or stadiums


Showcasing a project through a virtual walking experience is a surefire way to get people’s attention and gives a thorough understanding of its advantages with an immersive and captivating experience. 


3D architectural flythroughs are great for:

  • Public projects
  • Commercial projects like grocery or retail stores
  • Mixed-use developments like gyms or shopping complexes


While it may seem that walkthroughs are limited in comparison to flythroughs, they can be just as useful and comes down to the type of project you’re dealing with. We hope with the above information, you’ve been able to distinguish and pick between the two. For further advice, you can reach out to us at RenderVisuals.  

Top 5 Benefits of 3D Architectural Rendering for Architects

With the real estate business booming worldwide and new players constantly emerging, the market is more competitive than ever. It begs the question of what you can do to set yourself apart from the noise. The standard answer would be to provide an improved service or better customer relations, but what does that look like in reality?

One technology that promises a higher standard of service while simplifying the visualization process for customers, is 3D architectural rendering.

Before we hark on about the benefits of 3D architectural rendering services, let us quickly go through what 3D architectural rendering actually means.

What is 3D architectural rendering?

The process of digitally constructing or recreating an area or landscape in a virtual three-dimensional model is known as a 3D architectural rendering. You can create an endless number of 3D renders with the aid of a best-in-class digital solution provider. 3D renderings are adaptable and versatile enough to handle almost any visual problem. Be it photorealistic or artistic in nature, they are capable of capturing existing landscapes and structures, as well as creating completely new ones.

Benefits of 3D Architectural Rendering

  • The Precision

Precision is key. Your clients may have an idea of what their dream project would look like after construction, but it’s your job as an architect or a builder to help them visualize it precisely. That is where 3D rendering services come in.

Many of the advantages of architectural 3D renderings derive from the superior control it provides to the resulting visual. 3D renderings also have the added benefit of it being a 3D model, allowing the human brain to quantify sizes and distances accurately.

A 3D rendering will not only show you the dimensions of the space but also determine the exact distance between different furniture, as well as the distance from furniture to the walls and floors.

  • Visualization & Updates

The human brain is wired in such a way that it is much more perceptive to an object with spacial orientation, i.e. being three-dimensional in nature. It is clear that imagining a 3D structure is far more challenging and tedious, especially when you need to provide constructive feedback to change or improve the design.

Projects in the pipeline or the planning stage are prime candidates for architectural 3D rendering services. Architects, builders, realtors, as well as marketers often use 3D renders to explore a range of choices without spending money on furniture, props, interior designers, etc.

  • The Marketing Angle

It’s not rocket science that selling an object you can see and visualize is easier than selling an idea. When your clients are able to visualize their new home or new office space, they are more likely to be invested in the project.

Not to mention that collaborating with a 3D rendering service provider allows you to avoid hiring a special photographer, designer, decorator, lighting specialist, etc. for expensive photography. 3D architectural visualization provides you with all the digital and visual media you need to market your services effectively.

  • Visualize Problems

Architecture is a precise science. Your measurements with respect to mass, force, distances, etc. need to be exact for the construction to not have structural issues. But sometimes, even if your calculations on paper seem accurate, there may be variables that arise later and mess up the calculations.

With architectural 3D rendering services, these unforeseen conditions can be simulated and visualized beforehand, hence avoiding any structural mishaps, and potentially saving a fortune in time and money.

  • Clear Communication

Again, people have trouble understanding something they cannot visualize or imagine. And that can lead to miscommunication with stakeholders, owners, contractors, laborers, or anyone else involved, leading to a less-than-desirable outcome.

That’s where 3D rendering services come in. With precise models and visualizations, overcome the communication challenge and ensure everyone from ground laborers to the highest stakeholder is on the same page, working towards the same goal.

Also, check out: Essential Tips for Choosing the Right 3D Rendering Company

Architectural 3D rendering has gained immense traction over the past decade, and it’s not hard to see why. The value of its use cases far outweighs any potential costs of setting it up, from visualizing and avoiding errors to precision marketing, making it a highly lucrative solution for architects and interior designers.

At RenderVisuals, we deliver a wide range of 3D rendering services including architecture, to help bring your clients’ dream projects to life. Connect with us on or contact us at +61 -406822061/ 488805395 to know more!