Category: 3D Rendering Service

Are 3D Virtual Tours the Future of Real Estate Marketing?

Posted on by Archan Kumar

With real estate leveraging technology and making properties more adaptive to client requirements, even before they have been fully constructed, realtors are witnessing huge revenue growth and growing clientele. As 3D virtual tours continue to dominate the real estate market with their captivating presentations and life-like simulations, real estate prospects are estimated to reach $80 billion by 2025.

This shows the rate at which reality technologies are positively impacting the real estate market and rooting for spiking growth in the upcoming years. This article will help you understand why VR is here to stay in the real estate market by showing you the applications and benefits of this technology.

Applications and Benefits of 3D Virtual Tours in Real Estate

1. Realistic Experience

VR offers graphical visualizations that provide a virtual experience of how a particular property and its surroundings look without the client visiting the place and taking a tour.

This is not only time-saving and an incredible technological advancement, but it also enables clients to have an immersive experience which is the triggering point for customers to consider buying the place. Gone are the days when realtors had to stage houses for potential buyers, as everything can be executed remotely with the help of VR and 3D exterior rendering services.

Many real estate agencies are offering 3D walkthrough services to enable customers to take virtual tours of a place and even interact with surrounding objects through VR headsets.

This experience allows clients to inspect every little detail inside the house, the floors used, and the dimensions of the windows and doors, and also gather a sense of the surroundings. This compact visibility can increase a client’s chance of considering an actual visit to a property they would’ve earlier rejected just by looking at a picture!

2. Designing Interior With VR

While realistic technologies like 3D virtual tours and VR are helping realtors promote properties with an edge, these technologies also help interior designers visualize furniture and interior decor pieces within a property where they would look better in a house and design accordingly.

While interior designers find it much easier to design interiors and make spaces cosy and welcoming, realtors too can incorporate this method and stage interiors that are appealing and attract the target audience.

Creating life-like simulations with beautiful interiors can appeal to clients, help them envision what it would be like to move into a cosy and well-decorated place, and streamlines the buyer’s journey. It’s more likely for a client to develop an affinity towards a well-decorated interior than one that makes them stare at blank walls during virtual tours.

3. Assisting Real-Estate Growth

VR has helped real estate agents achieve milestones and shows promising growth in the next few years. However, it’s not only the realtors who can benefit from 3D renders, and VR representations help immensely in real estate development as well.  

VR tools help in the construction, architecting, and design stages that contribute to the development of properties to a great extent. From capturing dimensions and creating floor plans to interior design staging, developers can look at 3D walkthrough projects and deliver better.

Also Read : Why Is a Virtual 3D Tour Important for Home Buyers?

Grow Your Real Estate Market With 3D Virtual Tours!

Real estate is a saturated market with intense competition at all times. Hence, adopting the best marketing strategies and tools is imperative to acquiring quality clientele.

It does not matter whether you are a small-town realtor or in the realtor business with thousands of clients, 3D virtual tours are here to stay and help real estate professionals scale heights in their careers. 

If you are looking for an experienced agency that offers state-of-the-art VR services and 3D virtual tours, check out the Render Visuals website to learn more.

Avoid These Real Estate Rendering Mistakes in Your Next Project

Posted on by Archan Kumar

As the real estate market continues to flourish and become more marketable in various ways, making a high-quality real estate rendering has been a deal breaker and received a huge response.

While the common goal of real estate rendering is to communicate a conceptual narrative through a polished visual to an investor or prospective buyer, certain minute mistakes can destroy the whole purpose.

A powerful tool in the real estate market and highly leveraged by developers, architects, and builders, standardized rendering visuals can attract potential buyers and kickstart the selling process quickly. Nevertheless, these architectural renderings often have flaws that don’t do justice to the actual blueprint of any structure and might repel buyers and investors alike.

This article will help you with a well-researched, authoritative list of the most common mistakes that should be avoided in architectural renderings while selling your next real estate project!

Top Real Estate Rendering Mistakes To Avoid

The following are the top real estate rendering mistakes CGI professionals need to avoid at all costs.

1. Inappropriate Reflections

Reflections are an integral part of 3D exterior rendering services. They can take away the balance from the architectural rendering if not projected properly. It’s one of the most complex parts of rendering but also a crucial aspect that needs to be taken care of to provide a simulation close to the material truth.

For example, renderings look appealing when sunsets reflect on glass visuals, but if the CGI artist doesn’t align the colour of the sky with the colour reflecting on the glass surface of a building, it takes away the element of logic from the rendering, depriving it of the sophistication it demands.

Therefore, CGI artists must be cautious while working on mirrored surfaces in visualizations to convey a realistic structure.

2. Keeping Visualizations Too Plain

Understanding the difference between minimalism and the aesthetics of empty space is important for the CGI artist to not go overboard with an open space or keep a visualization too minimalistic.

Architectural rendering services went viral over the years because 3D rendering can compensate for empty spaces that look pretty dull in reality. However, when presented as a furnished and well-appointed space, it can have the opposite effect on the buyer.

Therefore, CGI designers must make good use of the space in virtual staging so that it doesn’t look hollow or overly busy. A clamped-up space can similarly make a buyer think of calmer, minimalist areas. Hence, there should be a natural balance to serve the purpose of virtual rendering to catch the buyer’s attention.

3. Overdoing Futuristic Renderings

Many future projects are coming up that represent dynamic 3D renderings of buildings and structures that look like they’re straight out of a science fiction movie. While innovation is much appreciated, the CGI architect must understand that the simulation must not be so far from reality that it repels the buyer.

This type of real estate rendering can harbour a disconnect among buyers and limit their ability to imagine themselves inhabiting such spaces in reality. Superficial lighting and weather conditions can ruin the idea you’re trying to convey through the illustration. Hence, it’s probably best to keep in mind that “less is more” and maintain a sense of balance in the visualizations.

4. Poor Lighting

Uplighting and downlighting are complex phenomena in architectural renderings, and hence, CGI artists must tread lightly upon them to keep the final visual standard. Wherever there is light, the shadow is integral to it. Therefore, every object or person incorporated in visualizations by 3D interior rendering services must be followed by a corresponding shadow located at an optimum position.

Architectural renderings that omit shadows look unrealistic and lose their purpose. CGI artists must pay attention to spill and reflection to create professional renderings that look realistic and appealing to buyers.

5. Presenting From the Wrong Angle

The success of any visual rendering depends on the angle from which it’s portrayed. This is a real game-changer and must be considered seriously in architectural aesthetics. The camera angle of a shot ideally should not fall between 2.4 meters and 9 meters in the air. This doesn’t mean that CGI artists should exclude aerial vision in the presentation, but it has to be minimal.

Most artists often show a grand aerial view that occupies most of the screen and can easily distract buyers from the actual structures. More importantly, it’s important to portray a bird’s eye view of a structure to buyers to give the impression that they are seeing it through their own eyes.

Read More : 5 Incredible Benefits of 3D Virtual Tours for Real Estate

Make a Stunning Real Estate Rendering by Avoiding These Mistakes!

A real estate rendering is meant to offer more clarity and intrigue buyers into considering purchasing the property. Every intricate detail has to be considered carefully to create a lasting impression of the architectural visualizations on the buyer. If you’re looking for the best rendering services to scale your real estate experience, Render Visuals has the best CGI artists who deliver the best-in-class renderings.

Why Is a Virtual 3D Tour Important for Home Buyers?

Posted on by Archan Kumar

At first glance, the word “virtual 3D tour” may seem unfamiliar to you. However, you’ve likely used virtual reality (VR) for shopping, education, and presentations.

Now, we have a new addition to the list: real estate. The property sector can benefit greatly from 3D architectural renderings, which are used to produce a realistic representation of a property.

This article will dive into how 3D rendering services can help homebuyers engage with a 3D virtual house tour before buying a property.

Why Should Home Buyers Do a Virtual 3D Tour?

The use of virtual reality can prevent you from making costly mistakes, such as relying on pictures or videos sent by the real estate agent.

It would be best if you safeguard your interests by using VR technology because it’s foolproof, convenient, and cost-effective.

Plus, it’s always best to have the most accurate idea of your home before making a buying decision. A virtual 3D tour helps you view a potential home from various angles and perspectives that could affect your buying decision.

Read: How 3D Virtual Tours Will Be the Future of the Architectural Industry

Let’s look at how a virtual 3D tour can benefit home buyers.

1. Go on a Guided Tour

Many homebuyers love to hover around and interact with different parts of a house. They find this exercise a highly immersive way of viewing the property than looking at 2D images.

As a prospective home buyer, you can use a virtual 3D tour to “walk through” the house, examine the décor, inspect the bedrooms and bathrooms, scrutinize the kitchen, and give a once-over to the outdoor area. Doing this should help you get a feel for what it would be like to live there.

Moreover, if you want to consult a knowledgeable friend or family member who lives in some other part of the country or overseas, a virtual 3D tour can easily chime them into your buying decision.

2. Get the Real Picture

When using a camera, there are often limits to how much area your photo covers and image quality.

With a virtual 3D tour, you can see your home from almost every angle, not to mention the outside portion of the property.

Using VR, you will also be able to see the home in a more realistic light. For example, if you are inspecting a bedroom, you can observe how the sunlight streams into the room. It creates a more realistic picture of how cozy and comfortable the place is.

3. Get More Options

Buying a house has become a lot easier thanks to the internet. Instead of driving from one location to the next, you can compare a range of properties using virtual 3D home tours and find the perfect place for your needs.

Homebuyers can even compare all homes in a price range they can afford. This will save them the embarrassment of visiting a house personally only to find that it doesn’t fit their budget.

Another advantage of virtual house tours is that you may get exclusive access to prime properties whose owners have no wish to make them accessible to the general public.

4. Love Thy Neighbour(hood)

In the case of newly constructed or under-construction buildings, a virtual 3D tour can be really valuable. It can be hard to picture what a home will look like when it’s just a foundation and a few walls. But with a virtual tour, you can see the finished product and get a better idea of what the house or apartment will look like.

Virtual 3D tours are also a great way to get a feel for a neighborhood. You can see the homes, parks, and nearby schools. You can even take a virtual walk or bike ride through the neighborhood to get a better sense of what it’s like to live there.

If you’re considering a move to a new city, a virtual 3D tour can be a great way to get a feel for the city before you move. You can explore the different neighborhoods, check out the local amenities, and get a sense of the city’s vibe.

Related: How 3D Virtual Tours Will Be the Future of the Architectural Industry

How Is a Virtual 3D Tour Created?

Architects, designers, and builders use 3D rendering services to design a virtual building or room and create ‘walk-through’ presentations for clients.

Both homebuyers and real estate professionals looking for a unique way to promote their properties can benefit from 3D virtual home tours.

We at Render Visuals create 3D renders for commercial, industrial, and residential projects. There are no hidden fees or surcharges. All prices are disclosed upfront.

You can learn more about 3D rendering​, 3D panoramic VR, 3D walkthroughs, and 3D floor plans by visiting our website.

How Render Visuals Can Revolutionize Your Architecture Business

Posted on by Archan Kumar

Are you an architectural businessman looking to switch gears and take your company to the next level? We at Render Visuals have just the three words you want to hear: 3D rendering services.

Running an architecture business is no walk in the park. From potential clients looking to design their dream projects to potential buyers hunting savvy real estate investments, architects find themselves in the middle, trying to impress them all.

Imagine having a tool that lets your clients see your design ideas exactly the way you visualize them — a tool that helps you display concepts too complex for written words and 2D blueprints.

At Render Visuals, we have mastered the art of high-quality 3D renderings, and with our range of services, your architectural company can reach new heights.

Let’s take a look at some of these 3D rendering services.

Architectural 3D Rendering

Architectural 3D rendering is a method of developing three-dimensional representations of a planned architectural design. The goal of architectural 3D rendering is to accurately portray a project before its completion.

It aims to:

  • Create more precise design concepts.
  • Discover issues at an early stage of development to save money.
  • Communicate design concepts to clients and partners.

Read: How Architectural Companies Benefit from 3D Rendering

3D Panorama View

A 3D panorama shows you a three-dimensional, wide-angle view of a physical space using technologies like VR & AR.

You can watch your client’s dream projects come to life with Render Visuals’ avant-garde high-quality 360° 3D renderings.

Step into the 3D renderings with a variety of interfaces, including laptops, tablets, smartphones, and virtual reality headsets. This flexibility encourages the freedom of design to create high-quality 3D renderings in an environment best suited for your clients’ needs.

Read: What are 3D Panoramas? Let’s Take a Look at the Top Benefits!

3D Walkthroughs

3D architectural walkthroughs have given a new breath of life to the real estate marketing business.

Unlike static CGIs, 3D architectural walkthroughs take you on a journey within and around a structure with awe-inspiring cinematic visuals. The client gets a view of a project’s intricately detailed architecture and layout thanks to 3D animated cameras.

The secret to a stunning 3D architecture walkthrough is to draw the spectator in with the excellent design and photorealistic visualization.

Read: Video Walkthroughs Versus 3D Virtual Tours: Understanding the Differences

3D Floor Plans

3D Floor Plans

With 3D rendering floor plans, buyers get a clear idea of the project’s expectations. These plans come in handy when selling units to potential tenants or new owners, thus offering an accurate view of the construction.

Though 3D rendering floor plans is not new, it’s one of the most revolutionary additions to the architectural industry. This visualization technology has made it possible for floor plans to go from paper and pen measurements to 3D displays. These images help break barriers and simplify the buying process by giving buyers a clearer picture of a property.

Read: A Simple Guide to the Future of Floor Plans Using 3D Rendering

Render Visuals: The #1 3D Rendering Company Down Under

With 11 years of experience in the industry, our 3D rendering services have garnered the knowledge and expertise required to handle 3D architectural rendering projects of all sizes, types, and complexities. As a well-reputed 3D rendering company based in Sydney, we provide cost-effective services to a broad range of clients worldwide.

It’s not by chance that we’re trusted by leading builders, architects, developers, and government agencies worldwide. We plan and create 3D renders for new homes, renovations, warehouses, retail shops, and other commercial and industrial establishments.

Is your architecture company stagnating and needs a little technological catalyst? Render Visuals is the place to be!

Reach out to us on our website, or contact us at +61- 406 822 061

Video Walkthroughs Versus 3D Virtual Tours: Understanding the Differences

Posted on by Archan Kumar

Real estate has embraced advanced 3D technology to enhance its selling process and streamline the services for its valuable clients. An alternative to in-person viewing is 3D virtual tours.

That being said, 3D rendering has increased the confusion between video walkthroughs and 3D virtual tours.

Before you decide on which one’s best for you, let’s explore the differences between them.

 

What Are Video Walkthroughs?

Video walkthroughs are short videos of a property that you can buy from a real estate agency. The seller captures the walkthrough as someone walks from the front of the house and enters it.

The process helps you, the viewer, explore each corner of the house. You’ll get a glimpse of the internal and external layouts through a short video beyond the virtual presentation of the house.

Video walkthroughs require minimal editing and can be easily captured on a mobile phone. The process differs among various properties. Some even incorporate drone footage and advanced editing features.

 

Benefits of Video Walkthroughs

The benefits of video walkthroughs include:

  • Tailored view: Capturing the video helps you present the best space features to the customers.
  • Presents your personality: Video walkthroughs help present what you’re all about by offering users the essence of your business values through your video.
  • Spreads the word quickly: You can share the walkthrough on video hosting platforms like YouTube to offer better exposure to the masses.

 

Drawbacks of Video Walkthroughs

The drawbacks of video walkthroughs include:

  • Passive content: Passive content means that the clients won’t be able to interact with the video content. It lacks interactive features that engage the audience.
  • Background noise: If the video editing is inaccurate, the background noise in the video will hamper the user experience.

 

What Are 3D Virtual Tours?

3D virtual tours are digital images of an existing space. They present panoramic images sequentially captured with an advanced recording setup. The editing is done according to specific architectural and conceptual designs to create a virtual experience for viewers.

3D virtual tours are interactive, unlike video walkthroughs where clients get a single viewpoint. Users can view the property from various angles, which they can manipulate on a screen. 

A flawless 3D model of property highlights the property’s best features and the efficiency of the 3D rendering services offered by real estate firms.  

All this being said, you may think 3D rendering is highly technical and expensive. However, recent advancements in the technological world have made this property marketing tool affordable.

 

Benefits of 3D Virtual Tours

The advantages of 3D virtual tours include:

  • Interactive data points: Interaction is the ultimate feature for marking unique details in your property and its interior and exterior spaces. They contain various media such as music, photos, videos, etc.
  • Comprehensive view: 3D virtual tours help clients receive insights into the property that they wish to buy. A drone shot of the property offers a bird’s eye view of the exterior space that helps the buyers get a glimpse of the external features.
  • Floor plans: 3D virtual tours present the landscape architecture of the property efficiently. The schematic floor plan is directly imported into CAD software, saving you valuable time.

 

Related: How 3D Virtual Tours Will Be the Future of the Architectural Industry

 

Drawbacks of 3D Virtual Tours

The pitfalls of virtual tours include:

  • Size limits: Each 3D scan captures a significant amount of data. Thus, the limit to every scan hampers the size limits of 3D tours.
  • Hosting fees: The cloud-based nature of a virtual tour triggers a hosting fee so they can get hosted on a server. The hosting charges may be expensive depending on the video shoot.

Shared Benefits of Video Walkthroughs and 3D Virtual Tours

Although the outcomes differ, video walkthroughs and 3D virtual tours share similar benefits for a real estate business. These include:

  • Enhanced interest in your listings to generate more leads.
  • Decreased unwanted viewings by providing insight into the property layout.
  • Increased engagement on your listing and more additional click-throughs to your website.
  • Easy sharing on social media to broaden the reach of your prospective buyers.

It’s tough to state whether video walkthroughs are better than 3D virtual tours, as both techniques have their benefits and drawbacks. 

 

Related: 3D Tours v/s 360 Virtual Tours – The Ultimate Guide

 

You can opt for either video walkthroughs or 3D virtual tours based on your business needs. Render Visuals can help you choose the best techniques for your requirements. We have professional experience in 3D rendering services and video walkthroughs.

We specialize in the visual design communication spectrum and help you materialize your project in virtual reality. Our team works with developers, builders, engineers, and architects to provide you with the best quality photo-realistic animations and 3D architectural renderings.

From 3D interior floor plans and kitchen remodeling to 360-degree panoramic views and walkthroughs, we provide efficient architectural services. Visit our website: https://rendervisuals.com.au/ now, and make your imaginative design a reality!

Why You Should Include 3D Visualization Services in Your Marketing Strategy

Posted on by Archan Kumar

The market for 3D visualization has been exponentially growing at a breakneck pace, especially in the last couple of years. According to a market survey published by Global Market Insight Inc., the 3D visualization or 3D rendering market will be at a whopping $6 billion by 2025.

3D visualization combines a series of technologies such as computer-generated imagery, 3D modeling, rendering, and graphics that achieves a level of realism that beats all professional photography or videography. The possibilities are limitless when it comes to creating designs or renders — in practically every industry out there.

According to scientists, the human brain processes visuals about 60,000 times faster than texts (constituting around 80% of all the information in our brain). As a marketer, you need to understand the importance of visuals in customer engagement, persuasion, and attraction, for conversion into lead targets.

Read: How 3D Renderings are Redefining the Property Market

 

Reasons Why You Should Include 3D Visualization Services in Your Marketing Strategy

With the immense growth of 3D visualization technology usage in the industry today, it’s important to include it in your marketing strategy. Let’s walk you through the reasons why you should consider it in your next marketing stint.

 

1. Offers Interactive & Immerse Product Presentation

3D visualization services provide you with a complete product understanding process through customer interaction. Customers can view these products in real time, while the website owner can receive useful insights into customer behaviors.

Also, using 3D visualization services technology, customers can look at the product from different views and rotate, zoom, and analyze intricate details.

As a marketer, you’re well aware of the immense costs and logistics associated with product photography. Also, these images can be modified easily as the product version changes and can be simulated at large volumes without taking a series of photographs.

 

2. It’s Realistic

When it comes to gathering your customers’ attention spans or potential client deals, 2D has its limitations.

3D renderings can achieve significant traction in marketing. This is the reason behind its rapid scalability and expansion — it gets as real as you want it to be.

When customers engage with the renders, they see the value of the product they’re paying for. When you want to show off the material quality and design features to your customer, 3D visualization services offer them a unique visual perspective that helps them make an informed buying decision.

 

3. 3D Render Formats Are Quite Versatile

The number of channels through which a marketing asset can be used and dispersed determines its true value. Because of the versatility of 3D renderings, they’re available in various formats that are topping marketing charts.

These renders have solutions for any marketing campaign platform you want — 3D display, animation, tour, realistic high-resolution images, and snapshots.

It has especially created a considerable demand in the architecture and construction industry. Using these 3D renders in marketing, architects design the formation of objects and work on the proportions and model correction down to the most intricate details.

 

3. 3D Marketing Saves Money

If you’re looking for a strong marketing return on investment — both in the short and long run — 3D marketing is the best option.

Read:  5 Reasons to Invest in 3D Rendering Services

Since customers can see what they’re buying before they even pay for it, they’re highly likely to purchase it. Moreover, 3D renderings increase the visibility and web presence of the company that uses them. As a diversified media strategy, 3D marketing can up your social media presence and drive sales.

Also, consider this. When building a display home or prototype for marketing photography or videography, you need to hire a photographer, studio, stylist, editor, etc. The list just goes on. All these preparations add up to the total expense for your marketing campaign.

3D visualization can save you thousands here by replacing all these behind-the-scenes expenses.

 

4. Enables Sales Through Gamification

For decades, gamification has been an excellent marketing technique where customers can engage and play with the products of their choice. Thus, gamification brings a fun and interactive shopping experience to eager customers.

Due to the increasing engagement when promoting these products, the number of sales and overall order values shoot up.

3D visualization can be a safer, lighter, cheaper, and faster alternative to traditional 2D images, as they are mostly cloud-based solutions that can be accessed anytime.

Each of the benefits we mentioned above should be reasons enough to show you that 3D renderings make for successful and blooming marketing.

 

If you are looking for 3D visualization services to enhance successful marketing strategy efforts, you can get in touch with us at Render Visuals for all your rendering needs.

3D Tours v/s 360 Virtual Tours – The Ultimate Guide

Posted on by Archan Kumar

Virtual reality is the driving force of technology taking us into the future. It’s no longer just the ambiguous piece of technology found in sci-fi novels and movies. VR is real (no pun intended), and here to stay.

Virtual reality (VR) is inextricably related to many facets of our lives, from video games to culture, art, and education. It’s a somewhat outlandish concept – you put on a VR headset and you can take 3D virtual tours of an entirely different environment with which you can interact as if it were the physical environment.

And when you finally grasp its potential, you start thinking of all the possible capabilities of this technology. Moreover, you cannot help but consider the immense impact virtual reality is likely to have on the very essence of human interaction.

Today, let’s focus our attention on the differences between VR technology made for the architectural and real estate sphere, 3D tours and 360 virtual tours. We start with 3D tours:

 

What are 3D Tours?

3D virtual tours, often known as 3D Panoramas,  enable real estate brokers to elaborately present intricate environments and features of a home. It provides a 360-degree perspective of a property using computer-generated imagery. It may also be applied to both already constructed and unfinished properties.

3D virtual tours enable both realtors and potential purchasers to see how a house would seem unfurnished or with their preferred furnishings and accessories. This technology allows users to fully engage with a house and go beyond a simple 360 virtual tour. This allows prospective buyers to fully immerse themselves in the digital environment with features that allow them to open and close doors, arrange furniture, and even explore rooms in more detail by zooming in and out.

Let’s take a look at some definitive benefits of 3D virtual tours:

 

Benefits of 3D Virtual Tours

Besides being a safer, more practical option in this day and age, 3D virtual tours have several other advantages, including the following:

 

Save Time & Money

3D virtual tours save real estate agents hours every week by reducing the need to visit house after property and wait on doorsteps for clients to come. The same is true for prospective purchasers, who can study a detailed representation of a property from the comfort of their homes prior to visiting it in person.

 

Provide a Realistic Experience

Prospective buyers can explore the property in greater detail with the use of 3D virtual tours. It facilitates their ability to imagine what life might be like in that space.

 

Boost Web Traffic Rate

Using this cutting-edge technology helps your real estate company draw in more clients. Especially with the help of streaming services that make these 3D virtual tours accessible to all devices, anywhere, and at any time. This can immediately boost your website traffic as well as conversion rate.

 

Edge Over Competitors

Real estate agents can employ this technology and get an edge over their competitors in this near-saturated industry. Moreover, the next generation of home buyers and renters are way more technologically inclined than ever before, and almost expect companies to keep up with the latest advancements in the industry.

 

Now, we’ve talked quite a bit about 3D virtual tours and all that it entails. But there is another technology out there that is quite similar to 3D virtual tours and has its use in the same sphere of real estate marketing. It’s called 360 virtual tours.

Without wasting any time…

 

What are 360 Virtual Tours?

360 virtual tours are developed by essentially stitching together multiple 360-degree photographs captured at a property. 360 virtual tours, which are often used for already-built properties, offer a more static view of a property. Viewers can spin in any direction and move between rooms just as in 3D virtual tours, but with limited functionality.

Despite these limited functionalities, a 360 virtual tour is nonetheless an interactive way to explore a property.

Now that we have a much clearer render (picture) of 3D tours as well as 360 virtual tours, let’s take a more subjective view and pit them directly against one another.

 

3D Tours vs 360 Virtual Tours

A 3D virtual tour provides a more accurate impression of the scale and perspective of a property than a 360 tour. It allows viewers to get a better sense of a home’s size and dimensions by looking at both its interior and exterior.

 

360 virtual tours, on the other hand, use static photos to provide a more panoramic view of a location. This creates the illusion that viewers are viewing a spherical image. Because 360 tours are photographs stitched together, they naturally present a more realistic environment but do not allow for in-scene interaction.

 

Which virtual tour you choose to use will be largely influenced by the project and property at hand. 3D virtual tours provide several benefits for new homes. Property developers have a clear competitive edge since they can start marketing a development months before it is really built. 

 

3D virtual tours are significantly more adaptable because they may be utilized for both constructed and unconstructed locations. Tour designers can gather information from the property’s development team in order to build a 3D rendering of the space, without having to enter the actual property. This technology can even be applied to properties that are still under construction, making it simpler for developers to picture the finished product.

 

Real estate agents, developers, and potential buyers can all make better, more educated judgments when they can see a location through realistic 3D rendering. The best part is that these interactive 3D tours may be enjoyed from the ease and safety of one’s home.

 

Which one should you go for?

3D virtual tours seem to be the more versatile and functional option. But rendering one is just as expensive and complicated. So deciding which direction to go in for your specific case is not as straightforward. There are also certain considerations to be made. Here are some of them:

 

  • What is your client’s preference?

Of course, this is what it all comes down to. What your client wants. If they have a clear direction they want to go in, great! But often, your client may not be sure what exactly it is that would appease them or convince them to make a decision one way or another.

 

3D virtual tours will allow your visitors to better understand the dimensions. They can simply look up and be incited with strong sensations of magnanimity by just experiencing the height of the ceiling.

 

However, sometimes you don’t need to arouse those reactions in your audience. Perhaps all you’re attempting to do is stand out from the online sea of images and videos. If that’s the case, a 360-degree virtual tour might just be enough for you.

 

  • How much information does the viewer need?

If your client is building a restaurant, then the need of the hour might be to simply showcase the vibe and the ambiance of the place to potential future patrons. A 360 virtual tour on the restaurant’s website may work really well for enticing people to the eatery. A 3D tour may be a bit redundant in this case, especially given the time and money costs it comes with.

 

On the other hand, an office complex being built might have a more pressing need to showcase the exact dimensions of the space in a more interactive manner. This is where 3D tours can shine, and 360 tours may not be as useful.

 

  • Finally, what are the time and money constraints?

360-degree tours are the easiest to create and cost the least to produce. Simply submit your images, tag them with supplementary material, and indicate which rooms they belong to. It should just take you a few minutes or hours to design one, depending on how large your tour is.

 

In contrast, creating 3D tours take longer and cost more money. Even the software needed to render such a walkthrough has a steep learning curve.

 

Consult with your clients about all the potential benefits and features of both 360 tours and 3D virtual tours. Then let them make the decision based on the potential values to be derived from each of the endeavours.

 

So there we have it. A complete rundown of 3D virtual tours and 360 virtual tours. We hope this guide helps you make the right choice for your next project.

Speaking of the right choices, when it comes to 3D renders, Australia chooses the reliable option – Render Visuals. We deliver a wide range of 3D rendering services including 3D virtual tours for the property market, to help bring your clients’ dream projects to life. Connect with us at www.rendervisuals.com.au or reach us at info@rendervisuals.com.au or +61 -406822061/ 488805395 to know more!

4 Ways Architectural 3D Rendering Benefits Construction Business

Posted on by Archan Kumar

It’s not often that the commercial aspects of architectural design and building align with the artistic and aesthetic side of the construction business. It’s a never-ending head-to-head between business savvy and artistic endeavor, and there are few things that bring them together like one thing – architectural 3d rendering.

 

 

3D renderings make construction and architectural designs come alive. They combine the conceptual and practical aspects of an idea into a single, fluid design. Architectural 3D renderings, however, are more than just about visual appeal. They have evolved into a useful tool for project planning and construction in just the last three decades.

 

Designers can leverage 3D rendering for a wide range of concepts or initiatives. Companies can save significant amounts of money on projects even before construction starts. Engineers can now more easily identify issues and iterate designs. All of this, with the aid of 3D architectural rendering services.

 

Let’s go over 4 of these architectural 3D rendering advantages in detail:

 

Easy Communication of Ideas

2D tools make it difficult to convey a complicated 3D design, such as a building. The client can only partially understand your concept when you share 2D designs and layouts.  With 3D rendering, clients and designers can take a virtual tour of the entire design. One can obtain a thorough understanding of the fundamental design and how things will go inside the structure.

 

A 3D computer rendering gives an architectural design a polished, expert appearance when presenting it to clients. Viewers will get a good idea of what to anticipate and how a structure will appear once it is finished.

Catch Problems Early

Imagine you discovered a design flaw after more than half the construction was complete. Can you imagine the extra time, money, and effort it would take to solve the issue?

 

Using 3D renderings enables you to explore the structure and design prior to construction. You can spot significant issues in a digital rendering of your building that you might miss in a 2D layout or blueprint.

 

You can not only identify possible issues, but you can iterate and refine the design. It’s pretty rare your client would like the initial design, so you’ll likely need to make changes.

 

Even with physical 3D models, it’s hard to fully pick up on any design flaws or adjustments. And plus, recreating a 3D model after fixing any errors or iterations is an extremely time and resource-consuming ordeal that can be eliminated with architectural 3D rendering.

 

Boost Your Company’s Relevance

As an architectural or construction firm, you have to learn to deal with all of the same challenges every other businessman does.  How can you outperform your rivals? How do you attract and keep a larger clientele? How can you improve your effectiveness in your work?

Answer? Of course, by continuing to be competitive and relevant.

 

Start by Offering professional 3D renderings of your designs in high resolution.  Clients and investors can witness your concepts come to life during presentations before they commit. High-quality graphics demonstrate how current and eager your company is to learn new technologies.

 

Making use of 3D digital renderings will assist establish your company as a leader in the architectural design industry.

 

Exceed Client Expectations

Simply meeting your clients’ basic needs is inadequate. You must realise that producing quality work can only get you so far in this cutthroat environment. Eventually, you will have to compete against someone who is better prepared to fulfil the rising demands of the modern world.

 

The key is to always go above and above for your clientele.

 

It’s completely understandable that customers can be fickle. But with architectural 3D rendering, it’s not that difficult to please them. You can be quicker and more economical than others yet contributing something novel thanks to the practise and technology that go into it. Even the most picky customers will be impressed by the skill and craftsmanship displayed with 3D architectural rendering services.

 

Note: This list is non-exhaustive. The advantages of 3D rendering extend beyond those mentioned, and are only growing with development of new technology. Architectural 3D rendering is being adopted construction companies all over the world to streamline their design processes and expand their clientele.

 

Invest in 3D rendering if you haven’t already, to give your company a competitive edge. At Render Visuals, we deliver a wide range of 3D rendering services including architectural 3D rendering for the construction business, to help bring your clients’ dream projects to life. Connect with us on www.rendervisuals.com.au or contact us at +61 -406822061/ 488805395 to know more!

 

5 Factors to Help You Hire a 3D Rendering Company

Posted on by Archan Kumar

With the rise in 3D rendering technology, there are a number of 3D rendering companies out there. By 2026, the market for 3D rendering is projected to be worth $9 billion, up from $2 billion back in 2019. Sometimes too many choices make it harder to zero in on one and select the provider that is best suited to your needs.

 


So how do you go about choosing the best 3D rendering company? Let’s find out!

How to Select the Best 3D Rendering Company

It’s easy to get lost and confused with a ton of 3D rendering companies springing up all over the world. Don’t reach for your wallet just yet. A bit of research will hold you in good stead.

 

Quality Check

Do not negotiate on quality. Underwhelming 3D rendering will not be satisfying no matter how good of a deal you get. Scour a potential company’s website and socials to get an idea about their quality. High-quality renders include:

 

Photorealistic renders

The image must have realistic reflections and shadows, as well as the textures and complexities of different materials and surfaces and their rendering capabilities.

Accuracy 

Precise object proportions are vital. The smallest deformation could mar the effect or potentially result in errors in the final product.

Detail-oriented

Novices may struggle to produce the proper detailing that a 3D rendering calls for. High-resolution and well-lit renders are a must to eliminate the possibility of missed errors.

Lighting

How many light sources are needed? Which ones are natural, artificial, or a combination of both? Expert 3D renderers will know just how to showcase the product’s features and create the right mood in terms of marketing.

Read: A Complete Guide to Check Quality of 3D Rendering

Once you’re done with the quality, the next step is definitely meeting the deadlines.

 Meets Deadlines

A typical rendering job takes no more than 4 days to a week. Achieve a precise timescale by considering individual project requirements, as well as the fact that high-end complex rendering requires high computer-processing power available at render workstations. Render workstations are a set of networks working together to compute light effects to produce a high-resolution image.

 

We recommend going for 3D rendering companies that provide architectural rendering, a fact that is likely to better the efficiency of the project.

 

  Reiteration Policy

No matter if you hire the Picasso of 3D rendering, minor edits are normal — a fact that the best 3D rendering companies are prepared for. Ensure that the 3D rendering agency you pick allows multiple, if not unlimited iterations until you get perfection.

 

Remember the most efficient companies get it right within a few iterations itself.

Read: Essential Tips for Choosing the Right 3D Rendering Company

 

Total Services

A dedicated 3D rendering company must have a comprehensive range of services that can be tailored to meet your specific requirements. Check out their service listings on their website, social media, etc. to get an idea about the types of solutions they provide.

 

Opt for 3D rendering services that include architectural rendering, interior 3D rendering, panoramic rendering, and more. Even if you only require a single service, a 3D rendering company that provides all these services is likely to have an array of different solutions to aid your project.

 

 Price Tag

Pricing for 3D rendering services is very much dependent on a combination of factors. A high-quality 3D still render can cost anywhere from $1,000 to $6,000 – and that’s just an estimate. Depending on the project, company, and area, it can go well above or even below.

 

If money is an issue, look for smaller businesses that provide individualized services. They are equally adept in digital art and production, ensuring that your project retains quality and consistency.

 

You are bound to run into the need for 3D rendering in the upcoming future whether you are a small restaurant owner or run a multinational business conglomerate. Ensure that you choose the service provider that fits your needs like a glove, using the points mentioned above. But in case you don’t want to look too far, we’ve got you covered!

Read: 7 Undisputed Reasons Hiring 3D Interior Design Services Are Worth It!

 

At Render Visuals, we deliver a wide range of 3D rendering services including architecture, to help bring your clients’ dream projects to life. Connect with us on www.rendervisuals.com.au or contact us at +61 -406822061/ 488805395 to know more!

 

Boost Your Marketing Strategy With 3D Rendering for Real Estate

Posted on by Archan Kumar



Creating value and delivering benefits is what marketing is all about. In sectors like real estate, the key focus of marketing is to promote a unique value proposition to the general public. This helps to build a brand, gain clients, and close real estate deals. To be more specific, it’s all about generating interest and gaining the customer’s trust and confidence in your Real Estate endeavor.

Now imagine if your marketing plan included an aspect where your clients and stakeholders could envision the interiors and exteriors of your construction project 一 it would be the perfect way to captivate and capture your audience! 

With 3D rendering for real estate, you can stay on top of the game in the ever-changing and competitive world of real estate marketing! Keep reading to find out how.

Benefits of 3D rendering in real estate marketing

3D architectural rendering is the process of creating three-dimensional visuals in order to better explain architectural concepts and plans. The following are some of the many ways professional rendering can boost real estate marketing.  

Present with Flair 

There used to be a time when real estate projects were presented through hand-drawn sketches. However, now with a 3D rendering display, your project plans can be presented with precision and flair. Potential customers can see how furnishings, design components, and other factors will interact with one another. You can also be thorough with colors and textures, as well as the space’s adjustable features. Your customers can relax, knowing they’ll get exactly what they want without having to worry or guess about the outcome.

Generate Value  

With only 2D drawings and rough sketches, you can’t hope to justify the price of luxury residences. Extensive 3D renderings can actually validate high prices and provide accurate project quotes. Clients get a comprehensive view of a property with 3D renderings and visualizations. It helps them to comprehend the features and elements that determine its genuine value. Furthermore, 3D renderings give clients vital knowledge about the materials that go into the construction, helping them to gain a better grasp of what makes their investments high value.

Faster Edits 

2D renders and sketches are usually static and can take a lot of time to modify and implement changes. However, 3D renders can be modified in real-time. When opposed to upgrading a static blueprint or sketch design, updating and saving new versions of a 3D render is quite simple. Instead of fumbling with plastic sheets and permanent markers and ink erasers, a few mouse clicks will suffice. Rapid response is always a great component to have in your marketing plan. Go digital to make modifications simpler, and faster, and also make multiple versions to impress your audience! 

Cost-effective 

Real estate agents, architects, and builders always end up spending a lot of money on the process of designing and redesigning project models. However, thanks to 3D rendering this process is not only made more cost-effective but is also sped up. A 3D render takes far less time for a designer to complete than a standard blueprint or 2D mockup. By saving time and money throughout the design process, you can devote more attention and resources to your marketing initiatives.

In conclusion, real estate rendering can help your client establish a strong connection with a property even before seeing a life-size version of the structure. Even if you don’t have any other marketing materials, 3D rendering can effectively help you drive the project forward and guarantee financial gains through effective project displays. Furthermore, 3D rendering for real estate can offer a lot of benefits that go beyond fulfilling your marketing needs. 

Curious to know what more can 3D rendering offer? 

Visit our website or call us at +61- 406 822 061 to learn more about the various ways rendering in construction can benefit you! 

You can also check out this blog: 5 Reasons to Invest in 3D Rendering Services