Boost Your Marketing Strategy With 3D Rendering for Real Estate



Creating value and delivering benefits is what marketing is all about. In sectors like real estate, the key focus of marketing is to promote a unique value proposition to the general public. This helps to build a brand, gain clients, and close real estate deals. To be more specific, it’s all about generating interest and gaining the customer’s trust and confidence in your Real Estate endeavor.

Now imagine if your marketing plan included an aspect where your clients and stakeholders could envision the interiors and exteriors of your construction project 一 it would be the perfect way to captivate and capture your audience! 

With 3D rendering for real estate, you can stay on top of the game in the ever-changing and competitive world of real estate marketing! Keep reading to find out how.

Benefits of 3D rendering in real estate marketing

3D architectural rendering is the process of creating three-dimensional visuals in order to better explain architectural concepts and plans. The following are some of the many ways professional rendering can boost real estate marketing.  

Present with Flair 

There used to be a time when real estate projects were presented through hand-drawn sketches. However, now with a 3D rendering display, your project plans can be presented with precision and flair. Potential customers can see how furnishings, design components, and other factors will interact with one another. You can also be thorough with colors and textures, as well as the space’s adjustable features. Your customers can relax, knowing they’ll get exactly what they want without having to worry or guess about the outcome.

Generate Value  

With only 2D drawings and rough sketches, you can’t hope to justify the price of luxury residences. Extensive 3D renderings can actually validate high prices and provide accurate project quotes. Clients get a comprehensive view of a property with 3D renderings and visualizations. It helps them to comprehend the features and elements that determine its genuine value. Furthermore, 3D renderings give clients vital knowledge about the materials that go into the construction, helping them to gain a better grasp of what makes their investments high value.

Faster Edits 

2D renders and sketches are usually static and can take a lot of time to modify and implement changes. However, 3D renders can be modified in real-time. When opposed to upgrading a static blueprint or sketch design, updating and saving new versions of a 3D render is quite simple. Instead of fumbling with plastic sheets and permanent markers and ink erasers, a few mouse clicks will suffice. Rapid response is always a great component to have in your marketing plan. Go digital to make modifications simpler, and faster, and also make multiple versions to impress your audience! 

Cost-effective 

Real estate agents, architects, and builders always end up spending a lot of money on the process of designing and redesigning project models. However, thanks to 3D rendering this process is not only made more cost-effective but is also sped up. A 3D render takes far less time for a designer to complete than a standard blueprint or 2D mockup. By saving time and money throughout the design process, you can devote more attention and resources to your marketing initiatives.

In conclusion, real estate rendering can help your client establish a strong connection with a property even before seeing a life-size version of the structure. Even if you don’t have any other marketing materials, 3D rendering can effectively help you drive the project forward and guarantee financial gains through effective project displays. Furthermore, 3D rendering for real estate can offer a lot of benefits that go beyond fulfilling your marketing needs. 

Curious to know what more can 3D rendering offer? 

Visit our website or call us at +61- 406 822 061 to learn more about the various ways rendering in construction can benefit you! 

You can also check out this blog: 5 Reasons to Invest in 3D Rendering Services

How is 3D Rendering Different from 3D Modelling?

If you’re part of the graphic designing, architecture, or real estate industries, you’ll know that the terms 3D renderings and 3D modeling are often used, albeit interchangeably. However, they are distinct terms that have their own meaning and importance. Read on to know the difference.

 

Whenever you begin a project, you’re likely to look for the best 3D rendering companies to provide high-end visualization services for your business. At this point, you should know what service are you exactly looking for. With the terms 3D modeling and 3D rendering overlapping, you might often use them synonymously and this can lead to a whole lot of confusion, especially for your clients. It helps to understand these terms and know their differences so you’ll know what you require for your business. 

 

Understanding the differences between these terms also helps you know the process workflow, fairness of the price estimations, and the timelines for specific projects. It’s important to note that both 3D modeling and 3D renderings are different stages of the same 3D workflow. In this blog, we’ll break down both these terms so you can clearly differentiate between them.

 

What is 3D Modelling?

3D modeling involves the process of creating three-dimensional images using computer software and mathematical equations. It results in a 3D file containing a geometric representation of the architectural structure. These models are further used to create animations and render. Designers make use of specialized software to create these virtual models including Blender, ZBrush, Cinema 4D, and 3ds Max. 3D modeling helps clients interpret what a space will look like in the future enabling them to give you better feedback so you can make changes to reduce any post-construction cost-incurring corrections. 

 

What is 3D Modelling used for?

There are plenty of uses for 3D models besides rendering and here are a few:

  • Displays furniture and other objects and their spatial relation to each other 
  • Creates more engaging interactions with clients 
  • Removes major system conflicts before installation
  • Foresees and removes any interferences in the building system

 

What is 3D Rendering?

3D rendering is the process that takes place after the completion of a 3D model. 3D rendering transforms the graphical representation into an animated model, video, or image. A professional artist uses software like SOLIDWORKS visualization, Corona Renderer, Lumion, V-Ray, and more to create 3D renders. This specialized software helps you add lights, textures, shadows, etc so you can create your final 3-Dimensional output to a 2D interpretation. The final result is a realistic, digital snapshot of a building or homes that aren’t physically built or are in the process of completion. 

 

The benefits of 3D rendering are many including virtual walkthroughs of unbuilt spaces. 

 

What are the benefits of 3D rendering?

3D rendering comes in handy when it comes to demonstrating the benefits of a product or service.

  • Helps real estate agents showcase properties to potential clients in all their glory
  • Boosts and facilitates digital marketing efforts
  • Displays ideas using still renderings, virtual tours, and floor plans
  • Helps to improve any design before installation or construction

 

Know the Difference:

 

The Results

While 3D modeling results in a geometric representation of an object with 3 dimensions, rendering is an artistic representation of modeled objects in the form of an animation or a still image. 

 

3D Modeling First, then Rendering

Both 3D rendering and 3D modeling are subsequent stages in CGI creation. First, the artist creates a 3D model, and then a CGI professional textures it so it looks like it’s made from wood, glass, etc to make it appear realistic. 3D Rendering occurs after this process by customizing the light,  camera positioning, and tuning the textures and shadows.

 

3D models can be reused in different 3D renders

And, 3D models are easy to modify and therefore can be used for multiple renders resulting in different pictures. This means that the same 3D model can be used with different backgrounds to serve different purposes. On the other hand, a render is much harder to edit. 

 

We’ve spoken about both 3D renderings and 3D modeling, and their uses so that you can tell the difference and understand the entire process. They are both steps that are a part of the whole 3D visualization process.

 

RenderVisuals is a premium 3D rendering service provider that gives you all-around rendering services from 3D modeling to 3D rendering. We deliver top-notch renders that can help your projects shine among your clients. 

If you have any further queries we, at RenderVisuals would be happy to assist you. Reach out to us at +61-406 822 061 so we can help you choose the right option. You could also visit our website to learn more about our 3d rendering services.