What are the Different Types of Architectural Rendering?

3D Architectural rendering has grown exponentially in the last few years. Today finds its uses with anyone looking to beat their competition and gain an edge with their clients. Let’s look closely at the different types of architectural rendering and why they’re important.

The rise of 3D rendering has paved the way for professionals in the real estate industry to present photorealistic renderings of what they have to offer and handle business efficiently. With the use of 3D modeling, architects can create multi-dimensional models to demonstrate what real-time rendering would appear like to their clients. Manufacturers and contractors can further make use of 3D rendering product design and texture mapping. Virtual tours, walkthroughs, and flythroughs also aid in showcasing real estate property in a real-world setting.

By using a wide range of 3D rendering tools, 3D architectural rendering has made it possible for artists to stay ahead of the curve and impress clients. Let’s take a look at the types of architectural rendering, what it offers, and the best ways to use it:

External 3D Visualization

3D exterior rendering is possibly the most vital aspect of the architectural visualization industry. By using exterior 3D rendering, you can visualize the exterior aspects of the building along with its garden, play areas, and more. This allows the potential investors to have an accurate idea of what they can expect when the construction is complete. 3D external visualization places a special focus on texturing and lighting to make it appear as realistic as possible. This gives potential investors a feeling of seeing a building before it goes into the construction phase. This helps to make any necessary modifications and helps designers and investors stay on the same page.

Looking at a project from different angles can help demonstrate its unique features to clients and target audiences. External visualization helps clients to build an emotional connection with a project before its execution.

3D Aerial Visualization

3D aerial visualization is a powerful tool to give clients a completely different perspective of your project. This type of exterior rendering can include more of the surrounding environment compared to a basic exterior 3D rendering. Aerial 3D renderings are useful for viewing massive properties or landscapes which you’re planning to develop. It can also be used to showcase which land is available for development. 

Viewing a site from the above aids architects to choose the ideal orientation of buildings and visualize how a new building or house can blend with surrounding buildings.

Interior 3D Rendering

Just like exterior 3D rendering helps in showcasing the exterior of any project, interior rendering plays an important role in promoting interior spaces. Interior 3D architectural rendering can easily display all the components of a space like a piece of furniture, or appliances, and how they interact with a space. 

Photorealistic 3D pictures also help designers to include different colors, lighting, and textures to make the space look more cozy and livable.

This way, clients can choose different interior decor options and give an exact estimate of how the space needs to look so that both clients and designers can be on the same page.

3D Floor Plan Rendering

3D floor plan renderings are 3-Dimensional illustrations of 2D floor plans. While traditional 2D floor plans show the general layout of a house giving clients an idea about the orientation and size of the space, 3D floor plans give an added depth and help clients see the broader perspective. A 3D floor plan better visualizes the color, elements, and design of a structure. Instead of just symbols, investors can view 3D models of furniture like wardrobes, tables, and chairs. 

This further helps to save money on any flaws that can be found at the start of the design process and prevent misunderstandings with the client.

3D Animation

3D animations allow you to create designs and bring your ideas to life, literally. This type of 3D rendering offers a lot more than a still image and creates a realistic presentation that makes an impact on clients. The client is able to see everything that a project offers, including the smallest details. 

3D animation also provides an interactive experience where they’ll be able to move through the building’s design as if they were actually inside it. It makes the experience more personable, while also saving time and cost. 

A 2D construction plan is required for professionals to create 3D animation and artists can add a logo, background music, and professional voiceover to make things more exciting.

CG Panoramas

3D rendering in panoramic form is perhaps one of the biggest trends in architectural visualization. It can be a great tool to determine if a project is on track and in line with the client’s needs. The immersive experience further helps to communicate information that perhaps isn’t all that evident in still photos. Clients can explore a place, check out every detail and determine if it fits their needs. Through the rendering process, a CG panorama can show everything in one place while providing a sneak peek of how a place will feel after its completion.

Virtual Tours

3D virtual tours let prospects explore the interior of any space simply by running a virtual tour on their gadget. They can check various details like the layout, materials, furniture used, and so on. All these factors contribute to making their decision of whether they would like to know more about a particular listing. 

In a virtual tour, panoramic photos are sequenced in the form of a video which could include texts and sound. This is extremely helpful especially in construction to avoid making any mistakes that cost time, effort, and money. 

Using virtual tours, alterations can be updated more frequently and efficiently giving more flexibility to experiment with any ideas without having to start from scratch.



3D architectural rendering is helping designers make informed decisions with confidence while also letting them explore creative options for designs more efficiently. Potential buyers can now indulge in an extremely immersive experience and view properties from the comfort of their homes to provide their feedback. 

These different types of architectural rendering allow professionals to take a customer-centric approach when they embark on a new design or project. With these technologies becoming more affordable, even start-ups can implement 3D renderings to make their projects shine and beat the competition. 

Looking to hire the best team for your 3D renderings? Browse our website and get an idea of our architectural rendering services.

We can’t wait to chat with you and get on board with your futuristic designs and challenging projects and bring them to life right in front of your very eyes.

You can also read: 4 Amazing Benefits of 3D Architectural Rendering


Boost Your Marketing Strategy With 3D Rendering for Real Estate

Creating value and delivering benefits is what marketing is all about. In sectors like real estate, the key focus of marketing is to promote a unique value proposition to the general public. This helps to build a brand, gain clients, and close real estate deals. To be more specific, it’s all about generating interest and gaining the customer’s trust and confidence in your Real Estate endeavor.

Now imagine if your marketing plan included an aspect where your clients and stakeholders could envision the interiors and exteriors of your construction project 一 it would be the perfect way to captivate and capture your audience! 

With 3D rendering for real estate, you can stay on top of the game in the ever-changing and competitive world of real estate marketing! Keep reading to find out how.

Benefits of 3D rendering in real estate marketing

3D architectural rendering is the process of creating three-dimensional visuals in order to better explain architectural concepts and plans. The following are some of the many ways professional rendering can boost real estate marketing.  

Present with Flair 

There used to be a time when real estate projects were presented through hand-drawn sketches. However, now with a 3D rendering display, your project plans can be presented with precision and flair. Potential customers can see how furnishings, design components, and other factors will interact with one another. You can also be thorough with colors and textures, as well as the space’s adjustable features. Your customers can relax, knowing they’ll get exactly what they want without having to worry or guess about the outcome.

Generate Value  

With only 2D drawings and rough sketches, you can’t hope to justify the price of luxury residences. Extensive 3D renderings can actually validate high prices and provide accurate project quotes. Clients get a comprehensive view of a property with 3D renderings and visualizations. It helps them to comprehend the features and elements that determine its genuine value. Furthermore, 3D renderings give clients vital knowledge about the materials that go into the construction, helping them to gain a better grasp of what makes their investments high value.

Faster Edits 

2D renders and sketches are usually static and can take a lot of time to modify and implement changes. However, 3D renders can be modified in real-time. When opposed to upgrading a static blueprint or sketch design, updating and saving new versions of a 3D render is quite simple. Instead of fumbling with plastic sheets and permanent markers and ink erasers, a few mouse clicks will suffice. Rapid response is always a great component to have in your marketing plan. Go digital to make modifications simpler, and faster, and also make multiple versions to impress your audience! 


Real estate agents, architects, and builders always end up spending a lot of money on the process of designing and redesigning project models. However, thanks to 3D rendering this process is not only made more cost-effective but is also sped up. A 3D render takes far less time for a designer to complete than a standard blueprint or 2D mockup. By saving time and money throughout the design process, you can devote more attention and resources to your marketing initiatives.

In conclusion, real estate rendering can help your client establish a strong connection with a property even before seeing a life-size version of the structure. Even if you don’t have any other marketing materials, 3D rendering can effectively help you drive the project forward and guarantee financial gains through effective project displays. Furthermore, 3D rendering for real estate can offer a lot of benefits that go beyond fulfilling your marketing needs. 

Curious to know what more can 3D rendering offer? 

Visit our website or call us at +61- 406 822 061 to learn more about the various ways rendering in construction can benefit you! 

You can also check out this blog: 5 Reasons to Invest in 3D Rendering Services

How is Architectural Walkthrough Different from Flythrough?

What is it about flythroughs and walkthroughs that are so mesmerizing? Perhaps it’s the angles and views that you can’t normally see! Including them in your project can add a different perspective that will help to make it stand out. But are they the same thing? Scroll down to find out!


Remember when the spectacular drone footage of an erupting volcano near Fagradalsfjall mountain in Iceland had gone viral? The bird’s eye view of something that you can’t experience in real life is thrilling. Now imagine the same about a building or a project that’s still underway but you can still exhibit to your clients. That’s the magic of 3D flythroughs and walkthroughs! Thanks to the world of architecture witnessing some incredible breakthroughs, architectural walkthroughs(and flythroughs) are providing interactive experiences. 


But, how do you differentiate between the two? And, more importantly, which one should you opt for, with your project? That’s what we’re here to tell you!


The Differences Between 3D Flythrough and Walkthrough

As the names suggest, the viewer can either “fly” or “walk” through the architectural project, but there’s more. 


Architectural Walkthrough

In a 3D walkthrough, the viewer can look at a space at eye level. It is a lot more enhanced than a regular exterior or interior rendering because the camera “walks” through the room, giving you the impression of being inside. This means you can appreciate all the details, such as floor designs, lighting features, wall textures, colors, and a lot more as you would if you walked into the room. 


Architectural Flythrough

3D flythroughs give a more comprehensive view of a building, where you can inspect not just the interior but also it’s exterior along with the surroundings. The camera, in this instance, provides a bird’s eye view of a project approaching it from afar, zooming in and out to give you a view of the neighborhood around it too. This means you can view the building or house from a 360-degree angle and see the location, street, parking lot, and other amenities giving you clarity over the entire property. 


How do you pick between Architectural Walkthrough and Flythrough?

While you’re looking for the top architectural rendering companies for 3D rendering services, they will help you choose the right type of service for your project. But it’s still better to be aware of which one you should go for, depending on your project. 


3D architectural walkthroughs work well for projects like:

  • Restaurants
  • Residential projects
  • Museums
  • Entertainment venues like music concerts or stadiums


Showcasing a project through a virtual walking experience is a surefire way to get people’s attention and gives a thorough understanding of its advantages with an immersive and captivating experience. 


3D architectural flythroughs are great for:

  • Public projects
  • Commercial projects like grocery or retail stores
  • Mixed-use developments like gyms or shopping complexes


While it may seem that walkthroughs are limited in comparison to flythroughs, they can be just as useful and comes down to the type of project you’re dealing with. We hope with the above information, you’ve been able to distinguish and pick between the two. For further advice, you can reach out to us at RenderVisuals.  

Here’s Why 3D Interior Rendering can Profit your Business

Do you often struggle to explain concepts to your clients? Or spend a lot of time on your presentation only to be disappointed with the results? Maybe it’s time to use 3D interior rendering for your design projects. Scroll down to know why!

As an interior designer, you always want to put your best foot forward when explaining concepts to clients. Maybe you have great vision but putting it on paper can be hard without the proper tools. When you want to show all the intricacies of an architectural space like the layout, dimensions, or functionalities, 2D drawings simply fail to do justice to your work. However, with 3D rendering, you can deliver a crystal clear depiction of any space to your client and help them envision every aspect of the space in full HD.

This can further help clients decide how every inch of the property can be altered according to their needs. 3D interior rendering technology has advanced to the extent that differentiating between real and rendered images has become almost impossible. In this blog, we’re going to talk more about why interior renderings have become a popular medium to create the most realistic design details and create a compelling picture of your concept.


Top Ways 3D Interior Rendering Benefits Interior Design

3D Interior Rendering
3D Interior Rendering

Improve Client Experience

As a professional service, client satisfaction is the utmost priority. With the help of 3D interior renderings, you can pay remarkable attention to detail, bring realism to your designs and impress your clients in innovative ways. It’s the small details that help your design stand out and 3D renderings can help you achieve just that.


Cut Down Expenses

Without 3D renders, whenever the client asks for a change you’ll have to use materials like colors, sheets, manual design alterations, and so on, which is not just expensive but also time-consuming. While using 3D renders most of your expenses are only the initial investment of a PC and the software but any further changes in design can be easily and instantly made without any additional costs attached.


Stand Out from the Competition

Imagine you’re pitching to a client and you send them beautiful 3D renderings while your competitors have delivered 2D prints. Who do you think your clients will most likely be impressed with? You could also display 3D renderings of your prior work to your client in order to strengthen your pitch.


Promote Your Services

With the use of 3D interior rendering, you don’t have to wait for the completion of your project for everyone to see it. Even before you begin your project you can get beautiful renderings to display on your website and your social media handles. This will increase your reach and marketability, in turn increasing your chances of getting hired for new projects.


Deliver Exact Product Description

3D interior renders give the actual portrayal of a product, from the exact representation of floor designs to the specific elements of interior space. These components make your designs come to life. It also gives the client a product that is a real-life rendition of your designs.

As we’ve listed above, the benefits of 3D interior designing are innumerable.  From better communication with your clients to increasing their satisfaction, 3D renders are the future of interior design. Moreover, you don’t have to make these 3D renders yourself and can always assign them to 3D interior rendering services. 

Looking for the best 3D interior rendering services? Give us a call today at RenderVisuals and we’ll be happy to help you make stunning presentations.


How is 3D Rendering Different from 3D Modelling?

If you’re part of the graphic designing, architecture, or real estate industries, you’ll know that the terms 3D renderings and 3D modeling are often used, albeit interchangeably. However, they are distinct terms that have their own meaning and importance. Read on to know the difference.


Whenever you begin a project, you’re likely to look for the best 3D rendering companies to provide high-end visualization services for your business. At this point, you should know what service are you exactly looking for. With the terms 3D modeling and 3D rendering overlapping, you might often use them synonymously and this can lead to a whole lot of confusion, especially for your clients. It helps to understand these terms and know their differences so you’ll know what you require for your business. 


Understanding the differences between these terms also helps you know the process workflow, fairness of the price estimations, and the timelines for specific projects. It’s important to note that both 3D modeling and 3D renderings are different stages of the same 3D workflow. In this blog, we’ll break down both these terms so you can clearly differentiate between them.


What is 3D Modelling?

3D modeling involves the process of creating three-dimensional images using computer software and mathematical equations. It results in a 3D file containing a geometric representation of the architectural structure. These models are further used to create animations and render. Designers make use of specialized software to create these virtual models including Blender, ZBrush, Cinema 4D, and 3ds Max. 3D modeling helps clients interpret what a space will look like in the future enabling them to give you better feedback so you can make changes to reduce any post-construction cost-incurring corrections. 


What is 3D Modelling used for?

There are plenty of uses for 3D models besides rendering and here are a few:

  • Displays furniture and other objects and their spatial relation to each other 
  • Creates more engaging interactions with clients 
  • Removes major system conflicts before installation
  • Foresees and removes any interferences in the building system


What is 3D Rendering?

3D rendering is the process that takes place after the completion of a 3D model. 3D rendering transforms the graphical representation into an animated model, video, or image. A professional artist uses software like SOLIDWORKS visualization, Corona Renderer, Lumion, V-Ray, and more to create 3D renders. This specialized software helps you add lights, textures, shadows, etc so you can create your final 3-Dimensional output to a 2D interpretation. The final result is a realistic, digital snapshot of a building or homes that aren’t physically built or are in the process of completion. 


The benefits of 3D rendering are many including virtual walkthroughs of unbuilt spaces. 


What are the benefits of 3D rendering?

3D rendering comes in handy when it comes to demonstrating the benefits of a product or service.

  • Helps real estate agents showcase properties to potential clients in all their glory
  • Boosts and facilitates digital marketing efforts
  • Displays ideas using still renderings, virtual tours, and floor plans
  • Helps to improve any design before installation or construction


Know the Difference:


The Results

While 3D modeling results in a geometric representation of an object with 3 dimensions, rendering is an artistic representation of modeled objects in the form of an animation or a still image. 


3D Modeling First, then Rendering

Both 3D rendering and 3D modeling are subsequent stages in CGI creation. First, the artist creates a 3D model, and then a CGI professional textures it so it looks like it’s made from wood, glass, etc to make it appear realistic. 3D Rendering occurs after this process by customizing the light,  camera positioning, and tuning the textures and shadows.


3D models can be reused in different 3D renders

And, 3D models are easy to modify and therefore can be used for multiple renders resulting in different pictures. This means that the same 3D model can be used with different backgrounds to serve different purposes. On the other hand, a render is much harder to edit. 


We’ve spoken about both 3D renderings and 3D modeling, and their uses so that you can tell the difference and understand the entire process. They are both steps that are a part of the whole 3D visualization process.


RenderVisuals is a premium 3D rendering service provider that gives you all-around rendering services from 3D modeling to 3D rendering. We deliver top-notch renders that can help your projects shine among your clients. 

If you have any further queries we, at RenderVisuals would be happy to assist you. Reach out to us at +61-406 822 061 so we can help you choose the right option. You could also visit our website to learn more about our 3d rendering services.