One of the key aspects of the use of 3D rendering is to show a certain product in the most realistic way possible. With that being said, the quality of 3D rendering is important to take your client’s breath away and increase the scope of investment. Here’s how to evaluate the same!
It’s no secret that 3D rendered images have become an important part of any visual content for marketers, advertisers, real estate agents and others. Rendering helps you communicate your ideas to your clients and demonstrate the end results of a project even before you begin with it. Not only does this give a more comprehensive vision of a project’s layout, but also helps catch and solve any problems in the construction process early on.
Moreover, 3D rendering helps increase the product’s profitability as clients are more likely to invest in something when they have a detailed preview of what it would eventually look like.
Creating 3D renders requires extensive skill and knowledge, but not every 3D rendering service is the same. How do you determine the difference between high and low-quality renders? These are the important areas you should evaluate:
Focus on Detail
A 3D render should be able to get the smallest details right. This means that objects in a rendering should resemble how it looks like in real-life. For instance, while rendering interior objects like a living room, can you see the soft velvety textures or the shine of metallic accessories? Can you appreciate the appearance of texture? These considerations increase the appeal of the final render and make it look realistic.
The lighting in a 3D render should appear like how it does in a photograph and is usually the first thing that artists focus on. To produce 3D renderings that stimulate the viewers emotions, lights and shadows are an essential component. An image’s lighting is an important feature and hence the artist should place special focus on scene lighting. Flat or unbalanced lighting ruins the overall effect on the quality of the final image and hinders the necessary emotions for the observer.
Realistic Surfaces & Materials
Every object has a reflection and artists should have a certain degree of skills and knowledge on how materials behave in real life. While some objects have matte reflections, some others possess glossy ones and the creation of all these surfaces requires an understanding of how reflections and light occur in the actual world. Besides the house or building, the surroundings must also have realistic surfaces; trees, patches of grass or a fence, and all other 3D assets that are presented. This means that you should pay close attention to how these surfaces are developed in a 3D render.
Appearance of Colour
A complete 3D rendering requires the proper use of different colours to bring the image to life. When it comes to different projects, the colours used must be complementary to the look that you’re trying to achieve. Some artists think that the more colour you add, the better your image will appear, but they’re mistaken. Using around 3-4 colours gives a better visual effect as it holds the viewers’ attention on the object that you’re trying to put focus on, like a building minus the surrounding colourful distractions.
To make 3D renderings more appealing, including people makes it more relatable to the viewer. However, rendering 3D people is not easy and can actually have the opposite effect if done incorrectly. Numerous factors come into play like the balance of contrast, colour and saturation. But if the effects of adding people is done correctly, then viewers can appreciate the end product and give the render an artistic flair.
High-quality renderings are an integral part of how successful your project will turn out. Would like you to have quality 3D renderings that attract consumers and investors? You can connect with us on our website RenderVisuals, or contact us at +61- 406 822 061. to know more!
We guarantee you’ll find that our work matches the high standards of quality you expect from a 3D render!