How 3D Virtual Tours Will Be the Future of the Architectural Industry

Posted on September 30, 2022November 2, 2022 by Archan Kumar

Virtual reality (VR), or augmented reality (AR), is revolutionizing the architectural industry and shifting it to a new paradigm. It’s bringing significant changes in the design, modeling, and construction of the architectural world.

Architects and designers can now present their work using sophisticated renderings, increasing positive client satisfaction and sales outcomes in the real estate industry.

3D rendering services can now offer their clients virtual approximations of visualization tools — like 3D virtual tours — as amazing substitutions to in-person experiences.

As the future of the architectural industry paves the way for 3D architectural rendering services, we’re here to share how it can enhance your current business model.

What Are 3D Virtual Tours?

3D virtual tours represent interactive 3D models of a property through advanced recording and graphic-designing technology. So, viewers can look at properties from the comfort of their homes.

All users need is an internet connection and a smart device (preferably with headphones).

Instead of simply viewing 2D designs on a screen, users can interact with the architectural renders in a 3D world that stimulates the real thing like never before.

Not only are 3D virtual tours creating a one-of-a-kind experience for customers, but they’re also gradually changing the way architects engage in experimentation and design methodologies. An architect can use a 3D rendering to assess properties to enhance a property’s features and make corrections where necessary.

Why Is Virtual Reality Better Than Conventional Designs for Architects?

Virtual reality is better than conventional designs for architects because they get a chance to explain design updates to their clients using interactive formats. Clients can listen to and watch narrated virtual demonstrations or immersive VR tours.

With virtual tours, an architect’s avatar can be rendered into the picture so they can point out particular features and designs of a property while interacting with the client. These interactive tours are a huge step towards creating architecture’s digital twin in the most exciting way possible!

It’s difficult for some architects to visualize in their minds every single one of their designs in space. Through 3D rendering processes (used with VR technologies), architects can visualize their architectural design, which helps them tackle issues with construction logistics, materials, and environmental factors that can affect the design process.

During the design process, architects can use VR to step into the building and change the interior by simply using a headset and a pair of gloves. This streamlines the process of developing property and adds precision to the work while diminishing the possibility of errors later down the line.

The introduction of AR and VR technologies is changing the way we perceive and communicate architectural information. The world is now moving towards fully immersive 3D models, where engineers, construction companies, real estate companies, and clients can gain access to all sorts of information — structural, mechanical, and electrical — that they never had before.

How Can 3D Virtual Tours Improve Client Relations?

3D virtual tours can improve client relations by helping them understand and connect with their desired property. VR can significantly improve the most common visualization pitfalls and boost confidence in an architect’s ideas through an immersive experience.

With the introduction of VR, architects can now make presentations that help them create a quick guided tour for simple and personalized navigation. This is ideal for allowing clients to experience and interact with the project — even before the foundation brick has been laid! With these VR tools, you can send the project directly to the client and receive timely feedback and concerns, which you can then incorporate into the renderings.

This helps real estate companies who want to show their designs to clients and customize plans according to their feedback. This enhances business-client empathy — something clients will appreciate.

3D models and immersive experiences such as these are very useful for selling properties in the most innovative way possible.

However, keep in mind that this isn’t restricted to just properties. 3D virtual tours are also perfect for galleries, tourist attractions, and shows. As new businesses spring up and current ones upgrade their models, utilizing 3D virtual tours has endless possibilities.

What More Can We Expect?

According to recent statistics, here’s what we can expect with the rise of 3D architectural rendering.

1. Increased Property Views and Website Traffic

Because of its convenience, 3D architectural rendering is more likely to attract a higher property viewership. People can view properties from their homes — without the hassle of traveling.

Additionally, having virtual tours on your website increases its chances of being found on Google Search and Google Maps by 16%.

3D virtual tours are more interactive and engaging, so people are more likely to stay longer on your website. The innovative features of 3D renderings spark curiosity and allow clients to see more than what meets the eye.

2. Increased Property Sales

Property sales are more likely to shoot up when clients view them in real time rather than those traditional floor plans. Direct sales increase exponentially with the growing usage of new technological tools such as VR & AR.

Additionally, with a drive in sales, your return on investment in purchasing 3D architectural rendering will be high.

3. Higher Levels of Innovation

The AR & VR industry is growing rapidly since it allows more exciting and original designs due to the perfect feedback loop that the architects get into.

Even before getting into the real game, architects are now able to work on daring ideas that are way more complicated when released on static images and drawings.

Now, they can express their creativity without any limits and also let the clients walk through the process, helping them innovate a lot more.

Why 3D Virtual Tours Are the Architectural Industry’s Future

VR & AR that integrates the 3D architectural rendering processes eliminates static paper drawings, saves resources, and brings conventional plans to life. This brings in a unique walk-through experience for every project, allowing users to interact with the model and give feedback and suggestions for changes even before the actual construction begins.

If you are looking for 3D rendering services to change architectural experiences into a whole new dimension, you can get in touch with us here at Render Visuals.

Why You Should Include 3D Visualization Services in Your Marketing Strategy

Posted on September 22, 2022October 8, 2022 by Archan Kumar

The market for 3D visualization has been exponentially growing at a breakneck pace, especially in the last couple of years. According to a market survey published by Global Market Insight Inc., the 3D visualization or 3D rendering market will be at a whopping $6 billion by 2025.

3D visualization combines a series of technologies such as computer-generated imagery, 3D modeling, rendering, and graphics that achieves a level of realism that beats all professional photography or videography. The possibilities are limitless when it comes to creating designs or renders — in practically every industry out there.

According to scientists, the human brain processes visuals about 60,000 times faster than texts (constituting around 80% of all the information in our brain). As a marketer, you need to understand the importance of visuals in customer engagement, persuasion, and attraction, for conversion into lead targets.

Read: How 3D Renderings are Redefining the Property Market

Reasons Why You Should Include 3D Visualization Services in Your Marketing Strategy

With the immense growth of 3D visualization technology usage in the industry today, it’s important to include it in your marketing strategy. Let’s walk you through the reasons why you should consider it in your next marketing stint.

1. Offers Interactive & Immerse Product Presentation

3D visualization services provide you with a complete product understanding process through customer interaction. Customers can view these products in real time, while the website owner can receive useful insights into customer behaviors.

Also, using 3D visualization services technology, customers can look at the product from different views and rotate, zoom, and analyze intricate details.

As a marketer, you’re well aware of the immense costs and logistics associated with product photography. Also, these images can be modified easily as the product version changes and can be simulated at large volumes without taking a series of photographs.

2. It’s Realistic

When it comes to gathering your customers’ attention spans or potential client deals, 2D has its limitations.

3D renderings can achieve significant traction in marketing. This is the reason behind its rapid scalability and expansion — it gets as real as you want it to be.

When customers engage with the renders, they see the value of the product they’re paying for. When you want to show off the material quality and design features to your customer, 3D visualization services offer them a unique visual perspective that helps them make an informed buying decision.

3. 3D Render Formats Are Quite Versatile

The number of channels through which a marketing asset can be used and dispersed determines its true value. Because of the versatility of 3D renderings, they’re available in various formats that are topping marketing charts.

These renders have solutions for any marketing campaign platform you want — 3D display, animation, tour, realistic high-resolution images, and snapshots.

It has especially created a considerable demand in the architecture and construction industry. Using these 3D renders in marketing, architects design the formation of objects and work on the proportions and model correction down to the most intricate details.

3. 3D Marketing Saves Money

If you’re looking for a strong marketing return on investment — both in the short and long run — 3D marketing is the best option.

Read: 5 Reasons to Invest in 3D Rendering Services

Since customers can see what they’re buying before they even pay for it, they’re highly likely to purchase it. Moreover, 3D renderings increase the visibility and web presence of the company that uses them. As a diversified media strategy, 3D marketing can up your social media presence and drive sales.

Also, consider this. When building a display home or prototype for marketing photography or videography, you need to hire a photographer, studio, stylist, editor, etc. The list just goes on. All these preparations add up to the total expense for your marketing campaign.

3D visualization can save you thousands here by replacing all these behind-the-scenes expenses.

4. Enables Sales Through Gamification

For decades, gamification has been an excellent marketing technique where customers can engage and play with the products of their choice. Thus, gamification brings a fun and interactive shopping experience to eager customers.

Due to the increasing engagement when promoting these products, the number of sales and overall order values shoot up.

3D visualization can be a safer, lighter, cheaper, and faster alternative to traditional 2D images, as they are mostly cloud-based solutions that can be accessed anytime.

Each of the benefits we mentioned above should be reasons enough to show you that 3D renderings make for successful and blooming marketing.

If you are looking for 3D visualization services to enhance successful marketing strategy efforts, you can get in touch with us at Render Visuals for all your rendering needs.

Top 5 Benefits of 3D Architectural Rendering for Architects

Posted on April 14, 2022November 2, 2022 by admin

With the real estate business booming worldwide and new players constantly emerging, the market is more competitive than ever. It begs the question of what you can do to set yourself apart from the noise. The standard answer would be to provide an improved service or better customer relations, but what does that look like in reality?

One technology that promises a higher standard of service while simplifying the visualization process for customers, is 3D architectural rendering.

Before we hark on about the benefits of 3D architectural rendering services, let us quickly go through what 3D architectural rendering actually means.

What is 3D architectural rendering?

The process of digitally constructing or recreating an area or landscape in a virtual three-dimensional model is known as a 3D architectural rendering. You can create an endless number of 3D renders with the aid of a best-in-class digital solution provider. 3D renderings are adaptable and versatile enough to handle almost any visual problem. Be it photorealistic or artistic in nature, they are capable of capturing existing landscapes and structures, as well as creating completely new ones.

Benefits of 3D Architectural Rendering

The Precision

Precision is key. Your clients may have an idea of what their dream project would look like after construction, but it’s your job as an architect or a builder to help them visualize it precisely. That is where 3D rendering services come in.

Many of the advantages of architectural 3D renderings derive from the superior control it provides to the resulting visual. 3D renderings also have the added benefit of it being a 3D model, allowing the human brain to quantify sizes and distances accurately.

A 3D rendering will not only show you the dimensions of the space but also determine the exact distance between different furniture, as well as the distance from furniture to the walls and floors.

Visualization & Updates

The human brain is wired in such a way that it is much more perceptive to an object with spacial orientation, i.e. being three-dimensional in nature. It is clear that imagining a 3D structure is far more challenging and tedious, especially when you need to provide constructive feedback to change or improve the design.

Projects in the pipeline or the planning stage are prime candidates for architectural 3D rendering services. Architects, builders, realtors, as well as marketers often use 3D renders to explore a range of choices without spending money on furniture, props, interior designers, etc.

The Marketing Angle

It’s not rocket science that selling an object you can see and visualize is easier than selling an idea. When your clients are able to visualize their new home or new office space, they are more likely to be invested in the project.

Not to mention that collaborating with a 3D rendering service provider allows you to avoid hiring a special photographer, designer, decorator, lighting specialist, etc. for expensive photography. 3D architectural visualization provides you with all the digital and visual media you need to market your services effectively.

Visualize Problems

Architecture is a precise science. Your measurements with respect to mass, force, distances, etc. need to be exact for the construction to not have structural issues. But sometimes, even if your calculations on paper seem accurate, there may be variables that arise later and mess up the calculations.

With architectural 3D rendering services, these unforeseen conditions can be simulated and visualized beforehand, hence avoiding any structural mishaps, and potentially saving a fortune in time and money.

Clear Communication

Again, people have trouble understanding something they cannot visualize or imagine. And that can lead to miscommunication with stakeholders, owners, contractors, laborers, or anyone else involved, leading to a less-than-desirable outcome.

That’s where 3D rendering services come in. With precise models and visualizations, overcome the communication challenge and ensure everyone from ground laborers to the highest stakeholder is on the same page, working towards the same goal.

Also, check out: Essential Tips for Choosing the Right 3D Rendering Company

Architectural 3D rendering has gained immense traction over the past decade, and it’s not hard to see why. The value of its use cases far outweighs any potential costs of setting it up, from visualizing and avoiding errors to precision marketing, making it a highly lucrative solution for architects and interior designers.

At RenderVisuals, we deliver a wide range of 3D rendering services including architecture, to help bring your clients’ dream projects to life. Connect with us on www.rendervisuals.com.au or contact us at +61 -406822061/ 488805395 to know more!

Tag: 3D architectural visualization