Video Walkthroughs Versus 3D Virtual Tours: Understanding the Differences

Real estate has embraced advanced 3D technology to enhance its selling process and streamline the services for its valuable clients. An alternative to in-person viewing is 3D virtual tours.

That being said, 3D rendering has increased the confusion between video walkthroughs and 3D virtual tours.

Before you decide on which one’s best for you, let’s explore the differences between them.

 

What Are Video Walkthroughs?

Video walkthroughs are short videos of a property that you can buy from a real estate agency. The seller captures the walkthrough as someone walks from the front of the house and enters it.

The process helps you, the viewer, explore each corner of the house. You’ll get a glimpse of the internal and external layouts through a short video beyond the virtual presentation of the house.

Video walkthroughs require minimal editing and can be easily captured on a mobile phone. The process differs among various properties. Some even incorporate drone footage and advanced editing features.

 

Benefits of Video Walkthroughs

The benefits of video walkthroughs include:

  • Tailored view: Capturing the video helps you present the best space features to the customers.
  • Presents your personality: Video walkthroughs help present what you’re all about by offering users the essence of your business values through your video.
  • Spreads the word quickly: You can share the walkthrough on video hosting platforms like YouTube to offer better exposure to the masses.

 

Drawbacks of Video Walkthroughs

The drawbacks of video walkthroughs include:

  • Passive content: Passive content means that the clients won’t be able to interact with the video content. It lacks interactive features that engage the audience.
  • Background noise: If the video editing is inaccurate, the background noise in the video will hamper the user experience.

 

What Are 3D Virtual Tours?

3D virtual tours are digital images of an existing space. They present panoramic images sequentially captured with an advanced recording setup. The editing is done according to specific architectural and conceptual designs to create a virtual experience for viewers.

3D virtual tours are interactive, unlike video walkthroughs where clients get a single viewpoint. Users can view the property from various angles, which they can manipulate on a screen. 

A flawless 3D model of property highlights the property’s best features and the efficiency of the 3D rendering services offered by real estate firms.  

All this being said, you may think 3D rendering is highly technical and expensive. However, recent advancements in the technological world have made this property marketing tool affordable.

 

Benefits of 3D Virtual Tours

The advantages of 3D virtual tours include:

  • Interactive data points: Interaction is the ultimate feature for marking unique details in your property and its interior and exterior spaces. They contain various media such as music, photos, videos, etc.
  • Comprehensive view: 3D virtual tours help clients receive insights into the property that they wish to buy. A drone shot of the property offers a bird’s eye view of the exterior space that helps the buyers get a glimpse of the external features.
  • Floor plans: 3D virtual tours present the landscape architecture of the property efficiently. The schematic floor plan is directly imported into CAD software, saving you valuable time.

 

Related: How 3D Virtual Tours Will Be the Future of the Architectural Industry

 

Drawbacks of 3D Virtual Tours

The pitfalls of virtual tours include:

  • Size limits: Each 3D scan captures a significant amount of data. Thus, the limit to every scan hampers the size limits of 3D tours.
  • Hosting fees: The cloud-based nature of a virtual tour triggers a hosting fee so they can get hosted on a server. The hosting charges may be expensive depending on the video shoot.

Shared Benefits of Video Walkthroughs and 3D Virtual Tours

Although the outcomes differ, video walkthroughs and 3D virtual tours share similar benefits for a real estate business. These include:

  • Enhanced interest in your listings to generate more leads.
  • Decreased unwanted viewings by providing insight into the property layout.
  • Increased engagement on your listing and more additional click-throughs to your website.
  • Easy sharing on social media to broaden the reach of your prospective buyers.

It’s tough to state whether video walkthroughs are better than 3D virtual tours, as both techniques have their benefits and drawbacks. 

 

Related: 3D Tours v/s 360 Virtual Tours – The Ultimate Guide

 

You can opt for either video walkthroughs or 3D virtual tours based on your business needs. Render Visuals can help you choose the best techniques for your requirements. We have professional experience in 3D rendering services and video walkthroughs.

We specialize in the visual design communication spectrum and help you materialize your project in virtual reality. Our team works with developers, builders, engineers, and architects to provide you with the best quality photo-realistic animations and 3D architectural renderings.

From 3D interior floor plans and kitchen remodeling to 360-degree panoramic views and walkthroughs, we provide efficient architectural services. Visit our website: https://rendervisuals.com.au/ now, and make your imaginative design a reality!

How 3D Virtual Tours Will Be the Future of the Architectural Industry

Virtual reality (VR), or augmented reality (AR), is revolutionizing the architectural industry and shifting it to a new paradigm. It’s bringing significant changes in the design, modeling, and construction of the architectural world.

Architects and designers can now present their work using sophisticated renderings, increasing positive client satisfaction and sales outcomes in the real estate industry.

3D rendering services can now offer their clients virtual approximations of visualization tools — like 3D virtual tours as amazing substitutions to in-person experiences.

As the future of the architectural industry paves the way for 3D architectural rendering services, we’re here to share how it can enhance your current business model.

 

What Are 3D Virtual Tours?

3D virtual tours represent interactive 3D models of a property through advanced recording and graphic-designing technology. So, viewers can look at properties from the comfort of their homes. 

All users need is an internet connection and a smart device (preferably with headphones).

Instead of simply viewing 2D designs on a screen, users can interact with the architectural renders in a 3D world that stimulates the real thing like never before.

Not only are 3D virtual tours creating a one-of-a-kind experience for customers, but they’re also gradually changing the way architects engage in experimentation and design methodologies. An architect can use a 3D rendering to assess properties to enhance a property’s features and make corrections where necessary.

Related: 3D Tours v/s 360 Virtual Tours – The Ultimate Guide

 

Why Is Virtual Reality Better Than Conventional Designs for Architects?

3D Virtual Tours
3D Virtual Tours

Virtual reality is better than conventional designs for architects because they get a chance to explain design updates to their clients using interactive formats. Clients can listen to and watch narrated virtual demonstrations or immersive VR tours.

With virtual tours, an architect’s avatar can be rendered into the picture so they can point out particular features and designs of a property while interacting with the client. These interactive tours are a huge step towards creating architecture’s digital twin in the most exciting way possible!

It’s difficult for some architects to visualize in their minds every single one of their designs in space. Through 3D rendering processes (used with VR technologies), architects can visualize their architectural design, which helps them tackle issues with construction logistics, materials, and environmental factors that can affect the design process.

During the design process, architects can use VR to step into the building and change the interior by simply using a headset and a pair of gloves. This streamlines the process of developing property and adds precision to the work while diminishing the possibility of errors later down the line.

3D Virtual Tours VR
3D Virtual Tours

The introduction of AR and VR technologies is changing the way we perceive and communicate architectural information. The world is now moving towards fully immersive 3D models, where engineers, construction companies, real estate companies, and clients can gain access to all sorts of information — structural, mechanical, and electrical — that they never had before.

 

How Can 3D Virtual Tours Improve Client Relations?

3D virtual tours can improve client relations by helping them understand and connect with their desired property. VR can significantly improve the most common visualization pitfalls and boost confidence in an architect’s ideas through an immersive experience.

With the introduction of VR, architects can now make presentations that help them create a quick guided tour for simple and personalized navigation. This is ideal for allowing clients to experience and interact with the project — even before the foundation brick has been laid! With these VR tools, you can send the project directly to the client and receive timely feedback and concerns, which you can then incorporate into the renderings.

This helps real estate companies who want to show their designs to clients and customize plans according to their feedback. This enhances business-client empathy — something clients will appreciate.

3D models and immersive experiences such as these are very useful for selling properties in the most innovative way possible.

However, keep in mind that this isn’t restricted to just properties. 3D virtual tours are also perfect for galleries, tourist attractions, and shows. As new businesses spring up and current ones upgrade their models, utilizing 3D virtual tours has endless possibilities.

Related: How Are 3D Flythroughs Beneficial?

 

What More Can We Expect?

According to recent statistics, here’s what we can expect with the rise of 3D architectural rendering.

 

1. Increased Property Views and Website Traffic

Because of its convenience, 3D architectural rendering is more likely to attract a higher property viewership. People can view properties from their homes — without the hassle of traveling.

Additionally, having virtual tours on your website increases its chances of being found on Google Search and Google Maps by 16%.

3D virtual tours are more interactive and engaging, so people are more likely to stay longer on your website. The innovative features of 3D renderings spark curiosity and allow clients to see more than what meets the eye.

2. Increased Property Sales

Property sales are more likely to shoot up when clients view them in real time rather than those traditional floor plans. Direct sales increase exponentially with the growing usage of new technological tools such as VR & AR.

Additionally, with a drive in sales, your return on investment in purchasing 3D architectural rendering will be high.

 

3. Higher Levels of Innovation

The AR & VR industry is growing rapidly since it allows more exciting and original designs due to the perfect feedback loop that the architects get into.

Even before getting into the real game, architects are now able to work on daring ideas that are way more complicated when released on static images and drawings.

Now, they can express their creativity without any limits and also let the clients walk through the process, helping them innovate a lot more.

 

Why 3D Virtual Tours Are the Architectural Industry’s Future

VR & AR that integrates the 3D architectural rendering processes eliminates static paper drawings, saves resources, and brings conventional plans to life. This brings in a unique walk-through experience for every project, allowing users to interact with the model and give feedback and suggestions for changes even before the actual construction begins.

 

If you are looking for 3D rendering services to change architectural experiences into a whole new dimension, you can get in touch with us here at Render Visuals.

3D Tours v/s 360 Virtual Tours – The Ultimate Guide

Virtual reality is the driving force of technology taking us into the future. It’s no longer just the ambiguous piece of technology found in sci-fi novels and movies. VR is real (no pun intended), and here to stay.

Virtual reality (VR) is inextricably related to many facets of our lives, from video games to culture, art, and education. It’s a somewhat outlandish concept – you put on a VR headset and you can take 3D virtual tours of an entirely different environment with which you can interact as if it were the physical environment.

And when you finally grasp its potential, you start thinking of all the possible capabilities of this technology. Moreover, you cannot help but consider the immense impact virtual reality is likely to have on the very essence of human interaction.

Today, let’s focus our attention on the differences between VR technology made for the architectural and real estate sphere, 3D tours and 360 virtual tours. We start with 3D tours:

 

What are 3D Tours?

3D virtual tours, often known as 3D Panoramas,  enable real estate brokers to elaborately present intricate environments and features of a home. It provides a 360-degree perspective of a property using computer-generated imagery. It may also be applied to both already constructed and unfinished properties.

3D virtual tours enable both realtors and potential purchasers to see how a house would seem unfurnished or with their preferred furnishings and accessories. This technology allows users to fully engage with a house and go beyond a simple 360 virtual tour. This allows prospective buyers to fully immerse themselves in the digital environment with features that allow them to open and close doors, arrange furniture, and even explore rooms in more detail by zooming in and out.

Let’s take a look at some definitive benefits of 3D virtual tours:

 

Benefits of 3D Virtual Tours

Besides being a safer, more practical option in this day and age, 3D virtual tours have several other advantages, including the following:

 

Save Time & Money

3D virtual tours save real estate agents hours every week by reducing the need to visit house after property and wait on doorsteps for clients to come. The same is true for prospective purchasers, who can study a detailed representation of a property from the comfort of their homes prior to visiting it in person.

 

Provide a Realistic Experience

Prospective buyers can explore the property in greater detail with the use of 3D virtual tours. It facilitates their ability to imagine what life might be like in that space.

 

Boost Web Traffic Rate

Using this cutting-edge technology helps your real estate company draw in more clients. Especially with the help of streaming services that make these 3D virtual tours accessible to all devices, anywhere, and at any time. This can immediately boost your website traffic as well as conversion rate.

 

Edge Over Competitors

Real estate agents can employ this technology and get an edge over their competitors in this near-saturated industry. Moreover, the next generation of home buyers and renters are way more technologically inclined than ever before, and almost expect companies to keep up with the latest advancements in the industry.

 

Now, we’ve talked quite a bit about 3D virtual tours and all that it entails. But there is another technology out there that is quite similar to 3D virtual tours and has its use in the same sphere of real estate marketing. It’s called 360 virtual tours.

Without wasting any time…

 

What are 360 Virtual Tours?

360 virtual tours are developed by essentially stitching together multiple 360-degree photographs captured at a property. 360 virtual tours, which are often used for already-built properties, offer a more static view of a property. Viewers can spin in any direction and move between rooms just as in 3D virtual tours, but with limited functionality.

Despite these limited functionalities, a 360 virtual tour is nonetheless an interactive way to explore a property.

Now that we have a much clearer render (picture) of 3D tours as well as 360 virtual tours, let’s take a more subjective view and pit them directly against one another.

 

3D Tours vs 360 Virtual Tours

A 3D virtual tour provides a more accurate impression of the scale and perspective of a property than a 360 tour. It allows viewers to get a better sense of a home’s size and dimensions by looking at both its interior and exterior.

 

360 virtual tours, on the other hand, use static photos to provide a more panoramic view of a location. This creates the illusion that viewers are viewing a spherical image. Because 360 tours are photographs stitched together, they naturally present a more realistic environment but do not allow for in-scene interaction.

 

Which virtual tour you choose to use will be largely influenced by the project and property at hand. 3D virtual tours provide several benefits for new homes. Property developers have a clear competitive edge since they can start marketing a development months before it is really built. 

 

3D virtual tours are significantly more adaptable because they may be utilized for both constructed and unconstructed locations. Tour designers can gather information from the property’s development team in order to build a 3D rendering of the space, without having to enter the actual property. This technology can even be applied to properties that are still under construction, making it simpler for developers to picture the finished product.

 

Real estate agents, developers, and potential buyers can all make better, more educated judgments when they can see a location through realistic 3D rendering. The best part is that these interactive 3D tours may be enjoyed from the ease and safety of one’s home.

 

Which one should you go for?

3D virtual tours seem to be the more versatile and functional option. But rendering one is just as expensive and complicated. So deciding which direction to go in for your specific case is not as straightforward. There are also certain considerations to be made. Here are some of them:

 

  • What is your client’s preference?

Of course, this is what it all comes down to. What your client wants. If they have a clear direction they want to go in, great! But often, your client may not be sure what exactly it is that would appease them or convince them to make a decision one way or another.

 

3D virtual tours will allow your visitors to better understand the dimensions. They can simply look up and be incited with strong sensations of magnanimity by just experiencing the height of the ceiling.

 

However, sometimes you don’t need to arouse those reactions in your audience. Perhaps all you’re attempting to do is stand out from the online sea of images and videos. If that’s the case, a 360-degree virtual tour might just be enough for you.

 

  • How much information does the viewer need?

If your client is building a restaurant, then the need of the hour might be to simply showcase the vibe and the ambiance of the place to potential future patrons. A 360 virtual tour on the restaurant’s website may work really well for enticing people to the eatery. A 3D tour may be a bit redundant in this case, especially given the time and money costs it comes with.

 

On the other hand, an office complex being built might have a more pressing need to showcase the exact dimensions of the space in a more interactive manner. This is where 3D tours can shine, and 360 tours may not be as useful.

 

  • Finally, what are the time and money constraints?

360-degree tours are the easiest to create and cost the least to produce. Simply submit your images, tag them with supplementary material, and indicate which rooms they belong to. It should just take you a few minutes or hours to design one, depending on how large your tour is.

 

In contrast, creating 3D tours take longer and cost more money. Even the software needed to render such a walkthrough has a steep learning curve.

 

Consult with your clients about all the potential benefits and features of both 360 tours and 3D virtual tours. Then let them make the decision based on the potential values to be derived from each of the endeavours.

 

So there we have it. A complete rundown of 3D virtual tours and 360 virtual tours. We hope this guide helps you make the right choice for your next project.

Speaking of the right choices, when it comes to 3D renders, Australia chooses the reliable option – Render Visuals. We deliver a wide range of 3D rendering services including 3D virtual tours for the property market, to help bring your clients’ dream projects to life. Connect with us at www.rendervisuals.com.au or reach us at info@rendervisuals.com.au or +61 -406822061/ 488805395 to know more!