Month: September 2022

Video Walkthroughs Versus 3D Virtual Tours: Understanding the Differences

Posted on by Archan Kumar

Real estate has embraced advanced 3D technology to enhance its selling process and streamline the services for its valuable clients. An alternative to in-person viewing is 3D virtual tours.

That being said, 3D rendering has increased the confusion between video walkthroughs and 3D virtual tours.

Before you decide on which one’s best for you, let’s explore the differences between them.

 

What Are Video Walkthroughs?

Video walkthroughs are short videos of a property that you can buy from a real estate agency. The seller captures the walkthrough as someone walks from the front of the house and enters it.

The process helps you, the viewer, explore each corner of the house. You’ll get a glimpse of the internal and external layouts through a short video beyond the virtual presentation of the house.

Video walkthroughs require minimal editing and can be easily captured on a mobile phone. The process differs among various properties. Some even incorporate drone footage and advanced editing features.

 

Benefits of Video Walkthroughs

The benefits of video walkthroughs include:

  • Tailored view: Capturing the video helps you present the best space features to the customers.
  • Presents your personality: Video walkthroughs help present what you’re all about by offering users the essence of your business values through your video.
  • Spreads the word quickly: You can share the walkthrough on video hosting platforms like YouTube to offer better exposure to the masses.

 

Drawbacks of Video Walkthroughs

The drawbacks of video walkthroughs include:

  • Passive content: Passive content means that the clients won’t be able to interact with the video content. It lacks interactive features that engage the audience.
  • Background noise: If the video editing is inaccurate, the background noise in the video will hamper the user experience.

 

What Are 3D Virtual Tours?

3D virtual tours are digital images of an existing space. They present panoramic images sequentially captured with an advanced recording setup. The editing is done according to specific architectural and conceptual designs to create a virtual experience for viewers.

3D virtual tours are interactive, unlike video walkthroughs where clients get a single viewpoint. Users can view the property from various angles, which they can manipulate on a screen. 

A flawless 3D model of property highlights the property’s best features and the efficiency of the 3D rendering services offered by real estate firms.  

All this being said, you may think 3D rendering is highly technical and expensive. However, recent advancements in the technological world have made this property marketing tool affordable.

 

Benefits of 3D Virtual Tours

The advantages of 3D virtual tours include:

  • Interactive data points: Interaction is the ultimate feature for marking unique details in your property and its interior and exterior spaces. They contain various media such as music, photos, videos, etc.
  • Comprehensive view: 3D virtual tours help clients receive insights into the property that they wish to buy. A drone shot of the property offers a bird’s eye view of the exterior space that helps the buyers get a glimpse of the external features.
  • Floor plans: 3D virtual tours present the landscape architecture of the property efficiently. The schematic floor plan is directly imported into CAD software, saving you valuable time.

 

Related: How 3D Virtual Tours Will Be the Future of the Architectural Industry

 

Drawbacks of 3D Virtual Tours

The pitfalls of virtual tours include:

  • Size limits: Each 3D scan captures a significant amount of data. Thus, the limit to every scan hampers the size limits of 3D tours.
  • Hosting fees: The cloud-based nature of a virtual tour triggers a hosting fee so they can get hosted on a server. The hosting charges may be expensive depending on the video shoot.

Shared Benefits of Video Walkthroughs and 3D Virtual Tours

Although the outcomes differ, video walkthroughs and 3D virtual tours share similar benefits for a real estate business. These include:

  • Enhanced interest in your listings to generate more leads.
  • Decreased unwanted viewings by providing insight into the property layout.
  • Increased engagement on your listing and more additional click-throughs to your website.
  • Easy sharing on social media to broaden the reach of your prospective buyers.

It’s tough to state whether video walkthroughs are better than 3D virtual tours, as both techniques have their benefits and drawbacks. 

 

Related: 3D Tours v/s 360 Virtual Tours – The Ultimate Guide

 

You can opt for either video walkthroughs or 3D virtual tours based on your business needs. Render Visuals can help you choose the best techniques for your requirements. We have professional experience in 3D rendering services and video walkthroughs.

We specialize in the visual design communication spectrum and help you materialize your project in virtual reality. Our team works with developers, builders, engineers, and architects to provide you with the best quality photo-realistic animations and 3D architectural renderings.

From 3D interior floor plans and kitchen remodeling to 360-degree panoramic views and walkthroughs, we provide efficient architectural services. Visit our website: https://rendervisuals.com.au/ now, and make your imaginative design a reality!

How 3D Virtual Tours Will Be the Future of the Architectural Industry

Posted on by Archan Kumar

Virtual reality (VR), or augmented reality (AR), is revolutionizing the architectural industry and shifting it to a new paradigm. It’s bringing significant changes in the design, modeling, and construction of the architectural world.

Architects and designers can now present their work using sophisticated renderings, increasing positive client satisfaction and sales outcomes in the real estate industry.

3D rendering services can now offer their clients virtual approximations of visualization tools — like 3D virtual tours — as amazing substitutions to in-person experiences.

As the future of the architectural industry paves the way for 3D architectural rendering services, we’re here to share how it can enhance your current business model.

 

What Are 3D Virtual Tours?

3D virtual tours represent interactive 3D models of a property through advanced recording and graphic-designing technology. So, viewers can look at properties from the comfort of their homes. 

All users need is an internet connection and a smart device (preferably with headphones).

Instead of simply viewing 2D designs on a screen, users can interact with the architectural renders in a 3D world that stimulates the real thing like never before.

Not only are 3D virtual tours creating a one-of-a-kind experience for customers, but they’re also gradually changing the way architects engage in experimentation and design methodologies. An architect can use a 3D rendering to assess properties to enhance a property’s features and make corrections where necessary.

Related: 3D Tours v/s 360 Virtual Tours – The Ultimate Guide

 

Why Is Virtual Reality Better Than Conventional Designs for Architects?

3D Virtual Tours
3D Virtual Tours

Virtual reality is better than conventional designs for architects because they get a chance to explain design updates to their clients using interactive formats. Clients can listen to and watch narrated virtual demonstrations or immersive VR tours.

With virtual tours, an architect’s avatar can be rendered into the picture so they can point out particular features and designs of a property while interacting with the client. These interactive tours are a huge step towards creating architecture’s digital twin in the most exciting way possible!

It’s difficult for some architects to visualize in their minds every single one of their designs in space. Through 3D rendering processes (used with VR technologies), architects can visualize their architectural design, which helps them tackle issues with construction logistics, materials, and environmental factors that can affect the design process.

During the design process, architects can use VR to step into the building and change the interior by simply using a headset and a pair of gloves. This streamlines the process of developing property and adds precision to the work while diminishing the possibility of errors later down the line.

3D Virtual Tours VR
3D Virtual Tours

The introduction of AR and VR technologies is changing the way we perceive and communicate architectural information. The world is now moving towards fully immersive 3D models, where engineers, construction companies, real estate companies, and clients can gain access to all sorts of information — structural, mechanical, and electrical — that they never had before.

 

How Can 3D Virtual Tours Improve Client Relations?

3D virtual tours can improve client relations by helping them understand and connect with their desired property. VR can significantly improve the most common visualization pitfalls and boost confidence in an architect’s ideas through an immersive experience.

With the introduction of VR, architects can now make presentations that help them create a quick guided tour for simple and personalized navigation. This is ideal for allowing clients to experience and interact with the project — even before the foundation brick has been laid! With these VR tools, you can send the project directly to the client and receive timely feedback and concerns, which you can then incorporate into the renderings.

This helps real estate companies who want to show their designs to clients and customize plans according to their feedback. This enhances business-client empathy — something clients will appreciate.

3D models and immersive experiences such as these are very useful for selling properties in the most innovative way possible.

However, keep in mind that this isn’t restricted to just properties. 3D virtual tours are also perfect for galleries, tourist attractions, and shows. As new businesses spring up and current ones upgrade their models, utilizing 3D virtual tours has endless possibilities.

Related: How Are 3D Flythroughs Beneficial?

 

What More Can We Expect?

According to recent statistics, here’s what we can expect with the rise of 3D architectural rendering.

 

1. Increased Property Views and Website Traffic

Because of its convenience, 3D architectural rendering is more likely to attract a higher property viewership. People can view properties from their homes — without the hassle of traveling.

Additionally, having virtual tours on your website increases its chances of being found on Google Search and Google Maps by 16%.

3D virtual tours are more interactive and engaging, so people are more likely to stay longer on your website. The innovative features of 3D renderings spark curiosity and allow clients to see more than what meets the eye.

2. Increased Property Sales

Property sales are more likely to shoot up when clients view them in real time rather than those traditional floor plans. Direct sales increase exponentially with the growing usage of new technological tools such as VR & AR.

Additionally, with a drive in sales, your return on investment in purchasing 3D architectural rendering will be high.

 

3. Higher Levels of Innovation

The AR & VR industry is growing rapidly since it allows more exciting and original designs due to the perfect feedback loop that the architects get into.

Even before getting into the real game, architects are now able to work on daring ideas that are way more complicated when released on static images and drawings.

Now, they can express their creativity without any limits and also let the clients walk through the process, helping them innovate a lot more.

 

Why 3D Virtual Tours Are the Architectural Industry’s Future

VR & AR that integrates the 3D architectural rendering processes eliminates static paper drawings, saves resources, and brings conventional plans to life. This brings in a unique walk-through experience for every project, allowing users to interact with the model and give feedback and suggestions for changes even before the actual construction begins.

 

If you are looking for 3D rendering services to change architectural experiences into a whole new dimension, you can get in touch with us here at Render Visuals.

Why You Should Include 3D Visualization Services in Your Marketing Strategy

Posted on by Archan Kumar

The market for 3D visualization has been exponentially growing at a breakneck pace, especially in the last couple of years. According to a market survey published by Global Market Insight Inc., the 3D visualization or 3D rendering market will be at a whopping $6 billion by 2025.

3D visualization combines a series of technologies such as computer-generated imagery, 3D modeling, rendering, and graphics that achieves a level of realism that beats all professional photography or videography. The possibilities are limitless when it comes to creating designs or renders — in practically every industry out there.

According to scientists, the human brain processes visuals about 60,000 times faster than texts (constituting around 80% of all the information in our brain). As a marketer, you need to understand the importance of visuals in customer engagement, persuasion, and attraction, for conversion into lead targets.

Read: How 3D Renderings are Redefining the Property Market

 

Reasons Why You Should Include 3D Visualization Services in Your Marketing Strategy

With the immense growth of 3D visualization technology usage in the industry today, it’s important to include it in your marketing strategy. Let’s walk you through the reasons why you should consider it in your next marketing stint.

 

1. Offers Interactive & Immerse Product Presentation

3D visualization services provide you with a complete product understanding process through customer interaction. Customers can view these products in real time, while the website owner can receive useful insights into customer behaviors.

Also, using 3D visualization services technology, customers can look at the product from different views and rotate, zoom, and analyze intricate details.

As a marketer, you’re well aware of the immense costs and logistics associated with product photography. Also, these images can be modified easily as the product version changes and can be simulated at large volumes without taking a series of photographs.

 

2. It’s Realistic

When it comes to gathering your customers’ attention spans or potential client deals, 2D has its limitations.

3D renderings can achieve significant traction in marketing. This is the reason behind its rapid scalability and expansion — it gets as real as you want it to be.

When customers engage with the renders, they see the value of the product they’re paying for. When you want to show off the material quality and design features to your customer, 3D visualization services offer them a unique visual perspective that helps them make an informed buying decision.

 

3. 3D Render Formats Are Quite Versatile

The number of channels through which a marketing asset can be used and dispersed determines its true value. Because of the versatility of 3D renderings, they’re available in various formats that are topping marketing charts.

These renders have solutions for any marketing campaign platform you want — 3D display, animation, tour, realistic high-resolution images, and snapshots.

It has especially created a considerable demand in the architecture and construction industry. Using these 3D renders in marketing, architects design the formation of objects and work on the proportions and model correction down to the most intricate details.

 

3. 3D Marketing Saves Money

If you’re looking for a strong marketing return on investment — both in the short and long run — 3D marketing is the best option.

Read:  5 Reasons to Invest in 3D Rendering Services

Since customers can see what they’re buying before they even pay for it, they’re highly likely to purchase it. Moreover, 3D renderings increase the visibility and web presence of the company that uses them. As a diversified media strategy, 3D marketing can up your social media presence and drive sales.

Also, consider this. When building a display home or prototype for marketing photography or videography, you need to hire a photographer, studio, stylist, editor, etc. The list just goes on. All these preparations add up to the total expense for your marketing campaign.

3D visualization can save you thousands here by replacing all these behind-the-scenes expenses.

 

4. Enables Sales Through Gamification

For decades, gamification has been an excellent marketing technique where customers can engage and play with the products of their choice. Thus, gamification brings a fun and interactive shopping experience to eager customers.

Due to the increasing engagement when promoting these products, the number of sales and overall order values shoot up.

3D visualization can be a safer, lighter, cheaper, and faster alternative to traditional 2D images, as they are mostly cloud-based solutions that can be accessed anytime.

Each of the benefits we mentioned above should be reasons enough to show you that 3D renderings make for successful and blooming marketing.

 

If you are looking for 3D visualization services to enhance successful marketing strategy efforts, you can get in touch with us at Render Visuals for all your rendering needs.

How Are 3D Flythroughs Beneficial?

Posted on by Archan Kumar

Property marketing receives an enhancement with the help of 3D flythroughs. These flythroughs enable viewers to get a video tour of the property, allowing them to view the complete design and layout of a property.

 

The way real estate agents present layouts and designs has been completely transformed with 3D architectural flythroughs. A virtual walkthrough eliminates a client’s doubts and speculations about a property before it’s completed.

 

A 3D animation is also known as a flythrough or architectural animation. Flythrough and walkthrough are used interchangeably. This powerful tool creates an emotional connection with the viewers by combining 3D modeling, animation, visualization, storytelling, and music.

 

In recent times, video content has gained a lot of popularity. Because of this, 3D flythroughs have become an integral part of campaigns or marketing strategies for medium to large property development companies.

 

The ever-increasing growth of video marketing has changed and completely influenced the strategies of interior designers, property developers, real estate agents, and architects.

 

3D flythroughs can be used to showcase spaces in multiple forms. The 3D walkthrough animation can be created for any or all of the following:

 

  1. Exteriors
  2. Interiors
  3. 3D floor plans and master plans

 

They can also be integrated into an existing video.

 

What Is a 3D Architectural Flythrough/Walkthrough?

3D Flythroughs
3D Flythroughs

 

A 3D architectural flythrough or walkthrough is a 3D animation that shows you what a renovation or construction project looks like before it’s done.

 

It is regarded as one of the most powerful tools used by many in the real estate and architectural industry.

 

Flythrough videos have started gaining popularity in recent decades owing to their quick and simplified manner of showcasing a property. It doesn’t matter if the property is under construction or already built; flythrough videos give clients a glimpse into the finished product.

 

Usually, the videos are quite short (only about 2–3 minutes). However, they’re proved to be very effective marketing tools as they allow clients to get a holistic view of the building and its surroundings. All the details about a property are easily covered in a 3D animation walkthrough.

 

Animated cameras are created within the model scene. This is rendered and edited into a complete video that gives viewers a guided 3D tour of the entire property.

 

Some 3D flythroughs are created by a single, uninterrupted camera moving around or through a structure, while others use numerous animated cameras that capture detailed and wide-angle shots. These shots are later edited together to create a video.

 

Related: 3D Tours v/s 360 Virtual Tours – The Ultimate Guide

 

How 3D Flythroughs Are Beneficial for Marketing

Here are four ways 3D flythroughs can benefit your real estate marketing strategy.

 

1. Emotional Connection and a Long-lasting Impression

The video-like presentation of the property creates a story viewers can connect with. This is achieved with the help of photorealistic visualization, excellent camera composition, and the use of music, style, and theme.

 

Most flythrough walkthroughs are created to generate hype for potential tenants, buyers, or stakeholders. High-quality video content that demonstrates an emotional connection is more likely to be shared online compared to strictly manual-like content.

 

2. Effective and Attractive Presentation

Video content has become one of the biggest forms of content in recent times. 3D animation walkthroughs bring architectural plans to life as it manages to capture every detail accurately. This type of content instills confidence in prospective buyers.

 

3. Better Understanding

Lately, buyers and renters have found it difficult to understand the features and characteristics of a property from 2D architectural plans. Even CGIs have failed to give buyers a satisfactory view of a property. 3D architectural flythroughs tackle this problem head-on by allowing the viewers to understand the layout and the design through highly accurate representations.

 

4. Competitive Advantage

The content market has become very competitive lately. To get an edge, it’s crucial to be on top of the game, which means adopting and incorporating all the latest techniques out there. 3D walkthrough animations are one of the most impactful forms of video content. It’s important to adapt to this technology to enjoy the upper hand.

 

3D Flythroughs can boost your brand and easily help streamline sales. The walkthrough animations provide a holistic view of the finished project before its completion. This instills a sense of trust and confidence in the customers with the builder.

 

If your goal is to stand out, gain stronger engagement, and increase conversions, then feel free to reach out to Render Visuals.

We provide 3D rendering services with a wide range of creative and architectural solutions. Contact us to learn more about 3D flythroughs and incorporate them into your marketing strategy.

Related: 8 Tips to Get the Best Out of 3D Architectural Rendering