Property marketing receives an enhancement with the help of 3D flythroughs. These flythroughs enable viewers to get a video tour of the property, allowing them to view the complete design and layout of a property.
The way real estate agents present layouts and designs has been completely transformed with 3D architectural flythroughs. A virtual walkthrough eliminates a client’s doubts and speculations about a property before it’s completed.
A 3D animation is also known as a flythrough or architectural animation. Flythrough and walkthrough are used interchangeably. This powerful tool creates an emotional connection with the viewers by combining 3D modeling, animation, visualization, storytelling, and music.
In recent times, video content has gained a lot of popularity. Because of this, 3D flythroughs have become an integral part of campaigns or marketing strategies for medium to large property development companies.
The ever-increasing growth of video marketing has changed and completely influenced the strategies of interior designers, property developers, real estate agents, and architects.
3D flythroughs can be used to showcase spaces in multiple forms. The 3D walkthrough animation can be created for any or all of the following:
- Exteriors
- Interiors
- 3D floor plans and master plans
They can also be integrated into an existing video.
What Is a 3D Architectural Flythrough/Walkthrough?
A 3D architectural flythrough or walkthrough is a 3D animation that shows you what a renovation or construction project looks like before it’s done.
It is regarded as one of the most powerful tools used by many in the real estate and architectural industry.
Flythrough videos have started gaining popularity in recent decades owing to their quick and simplified manner of showcasing a property. It doesn’t matter if the property is under construction or already built; flythrough videos give clients a glimpse into the finished product.
Usually, the videos are quite short (only about 2–3 minutes). However, they’re proved to be very effective marketing tools as they allow clients to get a holistic view of the building and its surroundings. All the details about a property are easily covered in a 3D animation walkthrough.
Animated cameras are created within the model scene. This is rendered and edited into a complete video that gives viewers a guided 3D tour of the entire property.
Some 3D flythroughs are created by a single, uninterrupted camera moving around or through a structure, while others use numerous animated cameras that capture detailed and wide-angle shots. These shots are later edited together to create a video.
Related: 3D Tours v/s 360 Virtual Tours – The Ultimate Guide
How 3D Flythroughs Are Beneficial for Marketing
Here are four ways 3D flythroughs can benefit your real estate marketing strategy.
1. Emotional Connection and a Long-lasting Impression
The video-like presentation of the property creates a story viewers can connect with. This is achieved with the help of photorealistic visualization, excellent camera composition, and the use of music, style, and theme.
Most flythrough walkthroughs are created to generate hype for potential tenants, buyers, or stakeholders. High-quality video content that demonstrates an emotional connection is more likely to be shared online compared to strictly manual-like content.
2. Effective and Attractive Presentation
Video content has become one of the biggest forms of content in recent times. 3D animation walkthroughs bring architectural plans to life as it manages to capture every detail accurately. This type of content instills confidence in prospective buyers.
3. Better Understanding
Lately, buyers and renters have found it difficult to understand the features and characteristics of a property from 2D architectural plans. Even CGIs have failed to give buyers a satisfactory view of a property. 3D architectural flythroughs tackle this problem head-on by allowing the viewers to understand the layout and the design through highly accurate representations.
4. Competitive Advantage
The content market has become very competitive lately. To get an edge, it’s crucial to be on top of the game, which means adopting and incorporating all the latest techniques out there. 3D walkthrough animations are one of the most impactful forms of video content. It’s important to adapt to this technology to enjoy the upper hand.
3D Flythroughs can boost your brand and easily help streamline sales. The walkthrough animations provide a holistic view of the finished project before its completion. This instills a sense of trust and confidence in the customers with the builder.
If your goal is to stand out, gain stronger engagement, and increase conversions, then feel free to reach out to Render Visuals.
We provide 3D rendering services with a wide range of creative and architectural solutions. Contact us to learn more about 3D flythroughs and incorporate them into your marketing strategy.
Related: 8 Tips to Get the Best Out of 3D Architectural Rendering