How 3D Virtual Tours Will Be the Future of the Architectural Industry

Virtual reality (VR), or augmented reality (AR), is revolutionizing the architectural industry and shifting it to a new paradigm. It’s bringing significant changes in the design, modeling, and construction of the architectural world.

Architects and designers can now present their work using sophisticated renderings, increasing positive client satisfaction and sales outcomes in the real estate industry.

3D rendering services can now offer their clients virtual approximations of visualization tools — like 3D virtual tours as amazing substitutions to in-person experiences.

As the future of the architectural industry paves the way for 3D architectural rendering services, we’re here to share how it can enhance your current business model.

 

What Are 3D Virtual Tours?

3D virtual tours represent interactive 3D models of a property through advanced recording and graphic-designing technology. So, viewers can look at properties from the comfort of their homes. 

All users need is an internet connection and a smart device (preferably with headphones).

Instead of simply viewing 2D designs on a screen, users can interact with the architectural renders in a 3D world that stimulates the real thing like never before.

Not only are 3D virtual tours creating a one-of-a-kind experience for customers, but they’re also gradually changing the way architects engage in experimentation and design methodologies. An architect can use a 3D rendering to assess properties to enhance a property’s features and make corrections where necessary.

Related: 3D Tours v/s 360 Virtual Tours – The Ultimate Guide

 

Why Is Virtual Reality Better Than Conventional Designs for Architects?

3D Virtual Tours
3D Virtual Tours

Virtual reality is better than conventional designs for architects because they get a chance to explain design updates to their clients using interactive formats. Clients can listen to and watch narrated virtual demonstrations or immersive VR tours.

With virtual tours, an architect’s avatar can be rendered into the picture so they can point out particular features and designs of a property while interacting with the client. These interactive tours are a huge step towards creating architecture’s digital twin in the most exciting way possible!

It’s difficult for some architects to visualize in their minds every single one of their designs in space. Through 3D rendering processes (used with VR technologies), architects can visualize their architectural design, which helps them tackle issues with construction logistics, materials, and environmental factors that can affect the design process.

During the design process, architects can use VR to step into the building and change the interior by simply using a headset and a pair of gloves. This streamlines the process of developing property and adds precision to the work while diminishing the possibility of errors later down the line.

3D Virtual Tours VR
3D Virtual Tours

The introduction of AR and VR technologies is changing the way we perceive and communicate architectural information. The world is now moving towards fully immersive 3D models, where engineers, construction companies, real estate companies, and clients can gain access to all sorts of information — structural, mechanical, and electrical — that they never had before.

 

How Can 3D Virtual Tours Improve Client Relations?

3D virtual tours can improve client relations by helping them understand and connect with their desired property. VR can significantly improve the most common visualization pitfalls and boost confidence in an architect’s ideas through an immersive experience.

With the introduction of VR, architects can now make presentations that help them create a quick guided tour for simple and personalized navigation. This is ideal for allowing clients to experience and interact with the project — even before the foundation brick has been laid! With these VR tools, you can send the project directly to the client and receive timely feedback and concerns, which you can then incorporate into the renderings.

This helps real estate companies who want to show their designs to clients and customize plans according to their feedback. This enhances business-client empathy — something clients will appreciate.

3D models and immersive experiences such as these are very useful for selling properties in the most innovative way possible.

However, keep in mind that this isn’t restricted to just properties. 3D virtual tours are also perfect for galleries, tourist attractions, and shows. As new businesses spring up and current ones upgrade their models, utilizing 3D virtual tours has endless possibilities.

Related: How Are 3D Flythroughs Beneficial?

 

What More Can We Expect?

According to recent statistics, here’s what we can expect with the rise of 3D architectural rendering.

 

1. Increased Property Views and Website Traffic

Because of its convenience, 3D architectural rendering is more likely to attract a higher property viewership. People can view properties from their homes — without the hassle of traveling.

Additionally, having virtual tours on your website increases its chances of being found on Google Search and Google Maps by 16%.

3D virtual tours are more interactive and engaging, so people are more likely to stay longer on your website. The innovative features of 3D renderings spark curiosity and allow clients to see more than what meets the eye.

2. Increased Property Sales

Property sales are more likely to shoot up when clients view them in real time rather than those traditional floor plans. Direct sales increase exponentially with the growing usage of new technological tools such as VR & AR.

Additionally, with a drive in sales, your return on investment in purchasing 3D architectural rendering will be high.

 

3. Higher Levels of Innovation

The AR & VR industry is growing rapidly since it allows more exciting and original designs due to the perfect feedback loop that the architects get into.

Even before getting into the real game, architects are now able to work on daring ideas that are way more complicated when released on static images and drawings.

Now, they can express their creativity without any limits and also let the clients walk through the process, helping them innovate a lot more.

 

Why 3D Virtual Tours Are the Architectural Industry’s Future

VR & AR that integrates the 3D architectural rendering processes eliminates static paper drawings, saves resources, and brings conventional plans to life. This brings in a unique walk-through experience for every project, allowing users to interact with the model and give feedback and suggestions for changes even before the actual construction begins.

 

If you are looking for 3D rendering services to change architectural experiences into a whole new dimension, you can get in touch with us here at Render Visuals.

8 Tips to Get the Best Out of 3D Architectural Rendering

A quality architectural rendering is all about designs that are offbeat, eye-catching, and a technological marvel that need not always follow the standard “rules” of design. The most appreciated 3D architectural rendering services are masters of designing distinctive compositions, styles, and narratives that are awe-inspiring while also providing functional benefits with utmost clarity. Having said that, there are several best practices and tips that can help you take your 3D architectural rendering services to the next level.

But before we understand “how”, we need to hit the refresh on the “what” of architectural renders, to get an in-depth understanding of it all.

 

 

What is Architectural Rendering?

3D architectural rendering is a process of digitally building or reproducing a space or a landscape in a simulated three-dimensional model. With the assistance of a best-in-class digital solution provider, you can produce an infinite number of 3D renders. 3D renderings are adjustable and versatile enough to deal with practically any visual issue. They can both recreate and capture existing landscapes and structures, whether they are photorealistic or creative in nature.

 

Read: How Architectural Companies Benefit from 3D Rendering

 

Smart Tips to Create the Best 3D Architectural Renderings

There are more ways than one to create eye-catching renders without having to be overly invested in the project. Here are 9 smart ways how you can achieve this:

Start Sketching

It might seem counterintuitive at first – sketching on paper when you want to create digital renders. But sometimes, you could find yourself putting a lot of effort into your project’s specifics before realizing the final product doesn’t match your original concept. Sketching your scenario before you begin not only gives you a crystal clear idea of how to go about rendering the project but also helps to keep you on the right track in the course of your work. The sketch can also serve as a reminder to keep your attention on the composition’s most important features if you veer off the main idea.

Supporting Cast

In order to tell the story you want to portray, you ought to have secondary characters in addition to the “main actor” on stage. Supporting characters in the case of 3D renderings typically appear in both the foreground and background of the picture. 

 

In terms of exterior renders, these are mainly the trees, the pavement, the spaces outside the building, etc. Usually, it makes sense to give the foreground and background varied light intensities because it helps to strengthen the focus point. 

Borrow Inspiration From Different Media 

The majority of us limit our sources of inspiration to those that have only been skillfully executed in the medium we are currently working in. But the greatest artists in history have always looked to other forms of expression for inspiration. 

 

Cinema is one medium that can offer an endless supply of concepts for architectural rendering. You get to visualize different kinds of structures, both interior, and exterior, and get great inspiration for creating your own. A pleasing picture is always required, whether it is an interior depiction or an outdoor view. 

 

Using a realistic shopping complex scene as opposed to the actual lifeless building can be more appealing. This is why the real estate market finds it easier to sell furnished houses than those that are entirely vacant.

Trust Your Creativity

Most of the time, a subtle sense of self-doubt or inhibition keeps us from going with our natural instincts. This is a great feature for our social conduct, but when it comes to “creativity,” this part of our brain prevents us from coming up with something unique.

 

However, giving in to your creative side may be tricky and you might find yourself on the opposite end of the spectrum if you’re not careful. To understand how to break the confines and redefine structure, you must first thoroughly understand the ins and outs of 3D architectural rendering.

Photorealism is Not Reality

Learning to use the software and 3D rendering engines allows us to produce renderings, but producing high-quality 3D renderings requires much more than that. The geniuses who invented 3D rendering software and graphics engines built a mathematical and physical simulation of our environment. We can therefore replicate reality in that “fictional realm.”

 

We are essentially taking a photograph when we make an architectural rendering – that is, we’re lighting a scene and photographing it with a camera. Keeping this in mind will assist you in paying attention to how a camera works, which lens to use, and how to properly illuminate the subject. Among many other photography-related principles, you should consider the image’s composition, framing, color harmony, and focal points.

Virtual Representations of Real Materials

To accurately replicate materials in 3D renderings, we must first understand how to photographically “represent” them. This means that in order to construct the most accurate physical depiction of materials, it is necessary to examine how they react in actual situations.

 

It is critical to carefully observe them for this purpose. Start by looking for images of the subject. Examine how the material appears in real photography. Examine its characteristics, including its precise hue or pattern, the degree of reflection and refraction, glossiness, etc. Use all of this knowledge to make your work as realistic as you can.

High-Quality Components and Lighting

The elements that you use to fill your setting are crucial. The greater their complexity and intricacy, the more realistic the final 3D architectural rendering will be. Nothing lessens the authenticity of a setting than seeing furniture and other objects with rough or difficult geometry.

 

Lighting is also another essential component. To get beautiful lighting in a scene, you need a great deal of work and expertise. It’s not enough to simply add lights; those lights also need to appear authentic and natural. An excellent depiction can be distinguished from an average one by good illumination.

Avoid Wide Angles and Add Depth

Wide angle photography frequently results in poor composition. Sometimes it is best to portray only a small fragment of the space rather than attempting to capture it completely in one picture. Depth of field draws attention to specific areas of an image. 

 

The concept of depth of field is used extensively in photography to enhance the visual appeal of the image. Additionally, it can provide a soft, opulent effect on the screen by establishing the mood. 

Why is 3D Architectural Rendering Beneficial?

3D architectural renders have numerous benefits on the overall project output. Here are some of the many:

 

Precision

Your clients may have an idea of what their dream project should look like, but may not be able to fully visualize it. Many of the advantages of 3D architectural renderings derive from the superior control it provides to the resulting visual. 3D renderings also have the added benefit of it being a 3D model, allowing the human brain to quantify sizes and distances accurately.

 

Visualization & Updates

Imagining a 3D structure is far more challenging and tedious, especially when you need to provide constructive feedback to change or improve the design. Projects in the pipeline or the planning stage are prime candidates for 3D architectural rendering services. Architects, builders, realtors, as well as marketers often use 3D renderings to explore a range of choices without spending money on furniture, props, interior designers, etc.

 

The Marketing Angle

It’s not rocket science that selling an object you can see and visualize is easier than selling an idea. When your clients can visualize their new home or new office space, they are more likely to be invested in the project. 3D architectural visualization provides you with all the digital and visual media you need to market your services effectively.

 

Visualize Problems

Architecture is a precise science. Your measurements with respect to mass, force, distances, etc. need to be exact for the construction to not have structural issues. With architectural 3D rendering services, unforeseen variables can be simulated and visualized beforehand, hence avoiding any structural mishaps, and potentially saving a fortune in time and money.

 

Clear Communication

Again, people have trouble understanding something they cannot visualize or imagine, leading to miscommunication. With precise models and visualizations of 3D rendering services, overcome the communication challenge and ensure everyone from ground staff to the highest stakeholder is on the same page, working towards the same goal.

 

Read: Tips to Reduce Architectural 3D Render Cost

 

3D architectural rendering services have gained immense traction over the past decade, and it’s not hard to see why. The value of its use cases far outweighs any potential costs of setting it up, from visualizing and avoiding errors to precision marketing, making it a highly lucrative solution for architects and interior designers.

 

At Render Visuals, we deliver a wide range of 3D rendering services including architecture, to help bring your clients’ dream projects to life. Connect with us on www.rendervisuals.com.au or contact us at +61 -406822061/ 488805395 to know more!

 

Tips to Reduce Architectural 3D Render Cost

.Are you worried about your Architectural 3D rendering cost? Architectural 3D renders are created using top-grade 3D rendering software and do require a monetary influx to acquire and update. But what happens when the client ends up paying more than what they signed up for? Read on to know how to avoid this!

 

 

A 3D rendering project depends on a lot of factors like the type of project, rendering environment, accompanying aesthetics, and more.

Often, the prices may vary. It depends on the type of service and every revision request by the client could end up costing them additional fees. Moreover, this could even backfire with the client not approaching the architectural rendering company for repeat services and earning the studio a reputation for being overpriced and unreliable. 

 

Read: How Architectural Companies Benefit from 3D Rendering

 

Here are a few tips to help clients avoid unnecessary Architectural 3D render costs while creating architectural renders for their next project. 

 

No Hidden Costs 

It’s not always possible to give an exact price of the 3D renders, but you can have an estimate. A lot of rendering studios aren’t very upfront about the costs and it’s important to choose an architectural rendering company that breaks down the prices based on the size of the work so you have a clearer idea.

Getting the exact details or files that need to be rendered can also avoid any miscommunication in terms of prices. Always make sure to get a detailed requirement to give an exact quote. This is to avoid incurring a loss or having to charge clients extra and gaining a bad impression on your work.

Unclear Feedback

When a project is underway, the studio will send in-progress images to the client for approval. Clear, constructive feedback is vital for smooth communication between the client and the studio. Along with a verbal discussion of the changes that are required in a specific render, it needs to be backed up with a set of mark-ups for the requested revisions preferably written. When there is no written record, the changes may not be incorporated as required. 

 

Clients should try to be as specific as possible with their feedback when requesting a design change, for example, instead of saying “change this kitchen top a bit” specify what exactly needs to be changed. Mention the dimensions that need to be reduced or increased. This gives the 3D visualization services a clear-cut picture of the scope of changes required by the client. 

 

Rushed Proof Reviews

It’s likely that clients are extremely busy and are hard-pressed for the time while handling a real estate development project. The common issue that often arises in such scenarios is that clients are often in a rush to finalize renders. Theywill barely skim through submissions before giving their approval. They’ll only realize much later that there are still a few aspects that need some tweaking. 

 

For this reason, it’s always better to allow an extra 1 or 2 days more than the intended period so that clients can thoroughly examine the submitted proofs. 

 

Review by a Committee

It’s quite common for the client to involve other members like stakeholders, colleagues, and business partners from the client’s company to offer feedback and get involved in the review process as well. 

Unfortunately, this can get tricky as different people can have their preferences. Their preferences might differ to a certain degree from the next person. One way to handle this situation is to have one person as the point of contact from the client’s end.

This person would be responsible for collecting feedback from their associates. He should collate a unified set of markups to avoid any confusion. This will ensure that everyone has an opportunity to add their comments. The 3D artist will not be confused by a different set of mark-ups. 

 

Read the Terms and Conditions Clearly

Clients should always be in the loop about how many rounds of revisions are included in the quoted prices. If this is unclear, it should be discussed the way in advance, before starting the project. 

 

If it’s a reputed 3D rendering company, they would include at least 3 rounds of revision if not more, in their initial quote.

However, all services vary. It’s better to be clear to avoid the confusion of paying more than what the client intended.

 

Overview:

 

To conclude, it’s always good to create a document with a quotation. This helps you brief your client about the submission and review process, the cost for every round of edits and feedback, and all the files that the client needs to submit before the work begins. 

At Render Visuals, we provide high-quality exterior 3D rendering services as well as interior 3D rendering services. Our services have no hidden costs and we provide unlimited iterations without exceeding the quoted costs. Learn how it works.

Read: Tips to Reduce Architectural 3D Render Cost

Tips to Reduce Architectural 3D Render Cost

Architectural 3D renders are created using top-grade 3D rendering software and do require a monetary influx to acquire and update. But what happens when the client ends up paying more than what they signed up for? Read on to know how to avoid this!

 

 

A 3D rendering project depends on a lot of factors like the type of project, rendering environment, accompanying aesthetics, and more.

Often, the prices may vary according to the type of service and every revision request by the client could end up costing them additional fees. Moreover, this could even backfire with the client not approaching the architectural rendering company for repeat services and earning the studio a reputation for being overpriced and unreliable.

 

Read: How Architectural Companies Benefit from 3D Rendering


Here are a few tips to help clients avoid unnecessary cost overruns while creating
architectural 3D render for their next project. 

 

No Hidden Costs

It’s not always possible to give an exact price of the Architectural 3D render, but you can have an estimate. A lot of rendering studios aren’t very upfront about the costs and it’s important to choose an architectural rendering company that breaks down the prices based on the size of the work so you have a clearer idea.

Getting the exact details or files that need to be rendered can also avoid any miscommunication in terms of prices. Always make sure to get a detailed requirement so as to give an exact quote. This is to avoid incurring a loss or having to charge clients extra and gaining a bad impression on your work.

Unclear Feedback

When a project is underway, the studio will send in-progress images to the client for approval. Clear, constructive feedback is vital for smooth communication between the client and the studio. Along with a verbal discussion of the changes that are required in a specific render, it needs to be backed up with a set of markups for the requested revisions preferably written. When there is no written record, the changes may not be incorporated as required. 

 

Clients should try to be as specific as possible with their feedback when requesting a design change, for example, instead of saying “change this kitchen top a bit” specify what exactly needs to be changed. Mention the dimensions that need to be reduced or increased. This gives the 3D visualization services a clear-cut picture of the scope of changes required by the client. 

 

Rushed Proof Reviews

It’s likely that clients are extremely busy and are hard-pressed for time while handling a real estate development project. The common issue that often arises in such scenarios is that clients are often in a rush to finalize renders and will barely skim through submissions before giving their approval. They’ll only realize much later that there are still a few aspects that need some tweaking. 

 

For this reason, it’s always better to allow an extra 1 or 2 days more than the intended period so that clients can thoroughly examine the submitted proofs. 

 

Review by a Committee

It’s quite common for the client to involve other members like stakeholders, colleagues, and business partners from the client’s company to offer feedback and get involved in the review process as well. 

Unfortunately, this can get really tricky as different people can have their own preferences and might differ to a certain degree from the next person. One way to handle this situation is to have one person as the point of contact from the client’s end. This person would be responsible for collecting feedback from their associates and collating a unified set of markups to avoid any confusion. 

 

This will ensure that everyone has an opportunity to add their comments and the 3D artist will not be confused by a different set of mark-ups and also help you avoid unnecessary Architectural 3D render cost

 

Read the Terms and Conditions Clearly

Clients should always be in the loop about how many rounds of revisions are included in the quoted prices. If this is unclear, it should be discussed the way in advance, before starting the project. 

 

If it’s a reputed 3D rendering company, they would include at least 3 rounds of revision if not more, in their initial quote. However, all services vary, and it’s better to be clear to avoid the confusion of paying more than what the client intended. 

 

To conclude, it’s always good to create a document with a quotation. This will help you brief your client about the submission and review process, the cost for every round of edits and feedback, and all the files that the client needs to submit before the work begins. 

 

Overview

 

At Render Visuals, we provide high-quality exterior 3D rendering services as well as interior 3D rendering services. Our services have no hidden costs and we provide unlimited iterations without exceeding the quoted costs. Learn how it works.