Month: August 2022

3D Tours v/s 360 Virtual Tours – The Ultimate Guide

Posted on by Archan Kumar

Virtual reality is the driving force of technology taking us into the future. It’s no longer just the ambiguous piece of technology found in sci-fi novels and movies. VR is real (no pun intended), and here to stay.

Virtual reality (VR) is inextricably related to many facets of our lives, from video games to culture, art, and education. It’s a somewhat outlandish concept – you put on a VR headset and you can take 3D virtual tours of an entirely different environment with which you can interact as if it were the physical environment.

And when you finally grasp its potential, you start thinking of all the possible capabilities of this technology. Moreover, you cannot help but consider the immense impact virtual reality is likely to have on the very essence of human interaction.

Today, let’s focus our attention on the differences between VR technology made for the architectural and real estate sphere, 3D tours and 360 virtual tours. We start with 3D tours:

 

What are 3D Tours?

3D virtual tours, often known as 3D Panoramas,  enable real estate brokers to elaborately present intricate environments and features of a home. It provides a 360-degree perspective of a property using computer-generated imagery. It may also be applied to both already constructed and unfinished properties.

3D virtual tours enable both realtors and potential purchasers to see how a house would seem unfurnished or with their preferred furnishings and accessories. This technology allows users to fully engage with a house and go beyond a simple 360 virtual tour. This allows prospective buyers to fully immerse themselves in the digital environment with features that allow them to open and close doors, arrange furniture, and even explore rooms in more detail by zooming in and out.

Let’s take a look at some definitive benefits of 3D virtual tours:

 

Benefits of 3D Virtual Tours

Besides being a safer, more practical option in this day and age, 3D virtual tours have several other advantages, including the following:

 

Save Time & Money

3D virtual tours save real estate agents hours every week by reducing the need to visit house after property and wait on doorsteps for clients to come. The same is true for prospective purchasers, who can study a detailed representation of a property from the comfort of their homes prior to visiting it in person.

 

Provide a Realistic Experience

Prospective buyers can explore the property in greater detail with the use of 3D virtual tours. It facilitates their ability to imagine what life might be like in that space.

 

Boost Web Traffic Rate

Using this cutting-edge technology helps your real estate company draw in more clients. Especially with the help of streaming services that make these 3D virtual tours accessible to all devices, anywhere, and at any time. This can immediately boost your website traffic as well as conversion rate.

 

Edge Over Competitors

Real estate agents can employ this technology and get an edge over their competitors in this near-saturated industry. Moreover, the next generation of home buyers and renters are way more technologically inclined than ever before, and almost expect companies to keep up with the latest advancements in the industry.

 

Now, we’ve talked quite a bit about 3D virtual tours and all that it entails. But there is another technology out there that is quite similar to 3D virtual tours and has its use in the same sphere of real estate marketing. It’s called 360 virtual tours.

Without wasting any time…

 

What are 360 Virtual Tours?

360 virtual tours are developed by essentially stitching together multiple 360-degree photographs captured at a property. 360 virtual tours, which are often used for already-built properties, offer a more static view of a property. Viewers can spin in any direction and move between rooms just as in 3D virtual tours, but with limited functionality.

Despite these limited functionalities, a 360 virtual tour is nonetheless an interactive way to explore a property.

Now that we have a much clearer render (picture) of 3D tours as well as 360 virtual tours, let’s take a more subjective view and pit them directly against one another.

 

3D Tours vs 360 Virtual Tours

A 3D virtual tour provides a more accurate impression of the scale and perspective of a property than a 360 tour. It allows viewers to get a better sense of a home’s size and dimensions by looking at both its interior and exterior.

 

360 virtual tours, on the other hand, use static photos to provide a more panoramic view of a location. This creates the illusion that viewers are viewing a spherical image. Because 360 tours are photographs stitched together, they naturally present a more realistic environment but do not allow for in-scene interaction.

 

Which virtual tour you choose to use will be largely influenced by the project and property at hand. 3D virtual tours provide several benefits for new homes. Property developers have a clear competitive edge since they can start marketing a development months before it is really built. 

 

3D virtual tours are significantly more adaptable because they may be utilized for both constructed and unconstructed locations. Tour designers can gather information from the property’s development team in order to build a 3D rendering of the space, without having to enter the actual property. This technology can even be applied to properties that are still under construction, making it simpler for developers to picture the finished product.

 

Real estate agents, developers, and potential buyers can all make better, more educated judgments when they can see a location through realistic 3D rendering. The best part is that these interactive 3D tours may be enjoyed from the ease and safety of one’s home.

 

Which one should you go for?

3D virtual tours seem to be the more versatile and functional option. But rendering one is just as expensive and complicated. So deciding which direction to go in for your specific case is not as straightforward. There are also certain considerations to be made. Here are some of them:

 

  • What is your client’s preference?

Of course, this is what it all comes down to. What your client wants. If they have a clear direction they want to go in, great! But often, your client may not be sure what exactly it is that would appease them or convince them to make a decision one way or another.

 

3D virtual tours will allow your visitors to better understand the dimensions. They can simply look up and be incited with strong sensations of magnanimity by just experiencing the height of the ceiling.

 

However, sometimes you don’t need to arouse those reactions in your audience. Perhaps all you’re attempting to do is stand out from the online sea of images and videos. If that’s the case, a 360-degree virtual tour might just be enough for you.

 

  • How much information does the viewer need?

If your client is building a restaurant, then the need of the hour might be to simply showcase the vibe and the ambiance of the place to potential future patrons. A 360 virtual tour on the restaurant’s website may work really well for enticing people to the eatery. A 3D tour may be a bit redundant in this case, especially given the time and money costs it comes with.

 

On the other hand, an office complex being built might have a more pressing need to showcase the exact dimensions of the space in a more interactive manner. This is where 3D tours can shine, and 360 tours may not be as useful.

 

  • Finally, what are the time and money constraints?

360-degree tours are the easiest to create and cost the least to produce. Simply submit your images, tag them with supplementary material, and indicate which rooms they belong to. It should just take you a few minutes or hours to design one, depending on how large your tour is.

 

In contrast, creating 3D tours take longer and cost more money. Even the software needed to render such a walkthrough has a steep learning curve.

 

Consult with your clients about all the potential benefits and features of both 360 tours and 3D virtual tours. Then let them make the decision based on the potential values to be derived from each of the endeavours.

 

So there we have it. A complete rundown of 3D virtual tours and 360 virtual tours. We hope this guide helps you make the right choice for your next project.

Speaking of the right choices, when it comes to 3D renders, Australia chooses the reliable option – Render Visuals. We deliver a wide range of 3D rendering services including 3D virtual tours for the property market, to help bring your clients’ dream projects to life. Connect with us at www.rendervisuals.com.au or reach us at info@rendervisuals.com.au or +61 -406822061/ 488805395 to know more!

6 Game-Changing Benefits of 3D Architectural Walkthroughs

Posted on by Archan Kumar

3D architectural walkthroughs have given a new lease of life to the real estate marketing business. 3D architectural walkthroughs, as opposed to static CGIs, take you on a journey around and within a structure with cinematic visuals that can be awe-inspiring. The client sees the intricately detailed architecture and layout of a building or place using 3D animated cameras.

 

Given that videos are currently the most popular sort of content consumed online, 3D architectural walkthroughs are a critical element of any marketing plan or campaign for medium- to large-scale real estate developments.

 

The secret to a stunning 3D architecture walkthrough is to draw the spectator in with excellent design and photorealistic visualization. And once you get it right, there is no question about the benefits you will reap from a well-made 3D architectural walkthrough video.

 

Not convinced yet? Let’s talk about some of these benefits in a more detailed manner.

 

  • Ease of Imagination

Plenty of potential buyers or renters find it challenging to interpret 2D architectural plans on paper.  They may have trouble envisioning a building or area, even when it is exhibited alongside still CGIs. This problem is addressed head-on in 3D architectural walkthroughs. A skillfully edited and planned out 3D walkthrough enables consumers to completely comprehend the design and, more crucially, the structure.

 

 

  • The Marketing Angle

One of the best ways to demonstrate a potential development is through 3D architectural walkthroughs. By accurately and photo realistically capturing every element and layout, they bring architectural blueprints to life. This kind of information inspires trust in potential purchasers, tenants, as well as stakeholders.

 

 

  • Storytelling and Narrative-Building

The best 3D architecture walkthroughs tell a compelling story that the user can relate to. The use of theme, style, and music are combined with photorealistic visualization, excellent camera composition, and other techniques. The purpose of the majority of walkthroughs is to excite potential buyers, tenants, or stakeholders to invest in space. 

 

 

  • 24×7 Accessibility, Across the Globe

Remember the days of open houses? When you had a specific window of time during the day to showcase the property to a prospective client? But they showed up late so you couldn’t go through your presentation properly? So do we.

Thankfully, times are a-changing. By presenting a 3D architectural walkthrough online, you remove hurdles, and even worry, for prospective purchasers and stakeholders to examine a place when it is finished. They give you the opportunity to advertise your space online 365 days a year and reach a bigger audience.

 

 

  • Competitive Market Edge

It is essential to have that edge over the competitors in a market that is fiercely competitive and where online platforms are flooded with content. One of the most potent and effective types of content that quickly distinguishes a marketing plan from still photos and text is 3D walkthrough videos.  You are more likely to outperform your competitors by outranking them in search engines and having the most engaging social media content.

 

 

  • Save Time & Money Over Reiterations

Imagine you discovered a design flaw after more than half the construction was complete. Can you imagine the extra time, money, and effort it would take to solve the issue?

 

Using 3D architectural renderings enables you to explore the structure and design prior to construction. You can spot significant issues in a digital rendering of your building that you might miss in a 2D layout or blueprint.

 

You can not only identify possible issues, but you can iterate and refine the design. It’s pretty rare your client would like the initial design, so you’ll likely need to make changes.

 

Even with physical 3D models, it’s hard to fully pick up on any design flaws or adjustments. And plus, recreating a 3D model after fixing any errors or iterations is an extremely time and resource-consuming ordeal that can be eliminated with 3D architectural rendering services.

 

PS: This list is non-exhaustive. The advantages of 3D rendering services and 3D walkthroughs extend beyond those mentioned and are only growing with the development of new technologies. 3d architectural rendering services are being adopted by construction companies all over the world to streamline their design processes and expand their clientele.

Invest in 3D renderings if you haven’t already, to give your company a competitive edge. At Render Visuals, we deliver a wide range of 3D rendering services including architectural 3D rendering for the construction business, to help bring your clients’ dream projects to life. Connect with us on www.rendervisuals.com.au or contact us at +61 -406822061/ 488805395 to know more!

A Simple Guide to the Future of Floor Plans Using 3D Rendering

Posted on by Archan Kumar

Perhaps you’re making changes to an existing 3D floor plan as part of a renovation project or other home design initiatives. Or maybe you need a 3D render floor plan for augmented reality or real estate marketing.

3D rendering of a floor plan is a 3D interpretation of a 2D floor plan. It replaces the standard black and white 2D floor plan to allow potential buyers to easily read. Also to interpret, and envision the spaces in 3D before the property is built.

3D render floor plans are created by home builders, remodelers, and interior rendering designers to assist their clients in visualizing and understanding their future homes. They make it easier for clients to understand the concept of the home project and help prevent conflicts.

 

But how does one go about creating high-quality 3D renderings of a floor plan?

 

How a 3D Rendering Services Provider Renders Floor Plans

The first stage in creating a 3D floor plan is to render the external walls and ground-level rooms in 2D. That enables you to move on to the basement and additional floors.

Then you add the windows and doors and modify the colors and measurements. Choose the flooring, wall color, and wall coverings based on the design your clients want for their homes.

Last but not least, you finalize the furnishings and accents for each space to present a realistic picture of the home’s potential. You can also show the house’s exterior on the floor plan, including items like the pool and deck, portion of the roof, etc.

Read: Scale Up Your Interior Business Using 3D Interior Rendering

 

Key Considerations for a 3D Render Floor Plan

  • Layout

Every client has a different idea of the ideal home design. When 3D rendering a floor plan, you start by considering the needs of the client and making adjustments to make it practical and useful. Your clients are more inclined to engage with you if you design the optimal room layout with easy traffic flow within and between rooms.

  • Size

Clients place a high value on overall home size, as well as room size. The number of family members, the type of furniture already in the room, and the intended usage of the area should all be taken into consideration when determining the right size.

  • Budget

Depending on cabinets, finishes, window sizes, and other special features or materials, the price of building a new home can vary greatly. You can make several variations of your floor plan. This will help clients understand how different materials and design factors affect the overall cost.

  • Sustainability

Today’s homeowners are routinely searching for methods to minimize their carbon footprint. If your client is conscious of the environment, this may impact the appliances, lighting, and other components you incorporate in your floor design.

  • Versatility

Make sure some rooms can serve several purposes if necessary, such as a guest room that can be transformed into a nursery, office, or gym without obstructing the overall flow. The design of the home must accommodate your clients’ wants for many years to come.

  • Lifestyle

You must understand your client’s lifestyles in order to ensure that your 3D rendering of the floor plan works for them. If your client works from home, they might need a designated home office with many outlets.

 

Find the Best 3D Rendering Services Provider

There are a few things to bear in mind when searching for someone to finish your rendered floor plans:

  • Business reputation.  Do they provide free revisions or refunds as part of their services?
  • Do they have many reviews with high ratings on their website?
  • Does their website feature examples of their previous projects, and are those examples similar to the customized floor plans you want them to build for you?
  • Can the render the components you want to be used in the final product?
  • How many floors do you need? Do they bill by the project or the floor?
  • If you’re unsure what you need, can they assist you with the layout?

When used to illustrate projects, 3D rendering services have evolved into a work of art that is also extremely functional. Many experts have been drawn to the designs’ originality, technical advancements, and hyper-realistic methods. This has helped promote expertise in this area of rich creativity.

At Render Visuals, we deliver a wide range of 3D rendering services including 3D floor plans, to help bring your clients’ dream projects to life. Connect with us on www.rendervisuals.com.au or contact us at +61 -406822061/ 488805395 to know more!

5 Incredible Benefits of 3D Virtual Tours for Real Estate

Posted on by Archan Kumar

When was the last time you sold a property without having the client ask for a real tour? Well, probably never!

The real estate industry relies heavily on the need for visual cues where prospective clients want to visit the property before they make their decision. When you can’t always travel to the site or your timings don’t synch what do you do? 

A 3D virtual tour is your answer. 

You can tour clients through the house, pointing out all of the amazing features and determining whether the property is a good fit for their needs and desires. 3D virtual tours provide real estate industry experts with a competitive advantage in the market. They help to engage prospects, make listings stand out, and enable the marketing of incomplete properties just as successfully as ready ones.

 

What exactly are virtual 3D virtual tours, then?

They are interactive, realistic simulations of a real-world property that is currently being constructed or is still in the planning phase. Clicking on 3D Virtual Tours allows viewers to interact with them. To have a closer look at the materials, design components, and other details, they can choose the direction to go in and zoom in on or out on particular sections and objects.

3D Virtual Tours and real estate renderings enable potential purchasers to have a thorough understanding of the property this way. Studies show that 54% of prospective home buyers are more willing to see a home if it has been presented using 3D Virtual Tours.

But what is it about these 3D Virtual Tours and 3D renderings that excite these potential real estate buyers?

Let’s go over 5 of the most prominent benefits of 3D Virtual Tours built with high-quality 3D renderings in the real estate market:

 

Expand Your Horizons (Clients) Internationally

Open up your potential buyer circle across international waters! Now, it may not be economically feasible for a potential buyer to visit an internationally located property.  Here’s where 3D Virtual Tours come into play. 

A prospective buyer needs to only launch a 3D tour on their device to virtually tour a home or an apartment. They can view the property in an engaging manner as if they were physically present at the property. Additionally, 3D visualization services can depict houses with elegant interiors even if they are currently unfurnished or in need of repair so that potential buyers can appreciate the space’s potential.

 

Save Time & Energy

Both buyers and sellers save time. Buyers spend less time touring homes that ultimately aren’t a good fit for them, and sellers spend less time making their homes presentable whenever a buyer wants to see them—sometimes only to discover the buyer wasn’t particularly interested in the first place. 

Instead, potential purchasers want an accurate idea of a home pre-visit, and sellers want to avoid spending time on fruitless displays.

Give them the option of 3D Virtual Tours, and buyers are immediately more likely to spend time visiting only the places they’re really interested in, saving their own, as well as the sellers’ time and energy.

 

Social Media Marketing

Social media marketing has emerged as one of the most effective ways to market real estate. Consequently, it makes perfect sense to promote commercial properties on social media. However, no campaign can be successful without engaging content.

So how could 3D Virtual Tours be useful here? Despite the fact that most social media platforms do not support 3D Virtual Tours, users can still share 2D promos of visualizations and links to find these 3D renderings. The latter will increase website traffic for real estate agents. Such an illustration is more likely to help viewers remember the property, therefore making it more likely to be purchased or rented.

 

24/7 Open House

A 3D virtual tour is available 24 hours a day, seven days a week. This means that potential buyers can tour their homes whenever they want, and the sellers are free to show their homes without having to plan ahead for every visit. Because their listing includes a 3D virtual tour, sellers do not have to bother about cleaning and staging their homes as frequently as they might otherwise.

Read: Upscale your Real Estate Sales with 3D Rendering

 

Precision is Key

Although your clients may have an idea of how their ideal project will appear after it is complete, it is your responsibility as an architect or builder to help clients get an accurate idea of how the design will look once it’s done. A high-quality 3D rendering company can help with that.

Many of the benefits of 3D visualization services stem from the increased control over the resulting aesthetics. The human brain has evolved to perceive information in a 3D approach best, allowing your clients to quantify the designs, sizes, and scales before coming to a decision.

3D Virtual Tours are a real boon to this business. The value of its use cases considerably exceeds any potential expenses of implementation, from visualizing and eliminating errors to precision marketing, making it a highly profitable option for all involved.

When it comes to 3D renders, Australia takes the reliable option – Render Visuals. Bring your clients’ dream projects to life with our wide range of 3D visualization services including 3D real estate renderings for the property market. Connect with us at www.rendervisuals.com.au or reach us at info@rendervisuals.com.au or +61 -406822061/ 488805395 to know more!