Property marketing receives an enhancement with the help of 3D flythroughs. These flythroughs enable viewers to get a video tour of the property, allowing them to view the complete design and layout of a property.

The way real estate agents present layouts and designs has been completely transformed with 3D architectural flythroughs. A virtual walkthrough eliminates a client’s doubts and speculations about a property before it’s completed.

A 3D animation is also known as a flythrough or architectural animation. Flythrough and walkthrough are used interchangeably. This powerful tool creates an emotional connection with the viewers by combining 3D modeling, animation, visualization, storytelling, and music.

In recent times, video content has gained a lot of popularity. Because of this, 3D flythroughs have become an integral part of campaigns or marketing strategies for medium to large property development companies.

The ever-increasing growth of video marketing has changed and completely influenced the strategies of interior designers, property developers, real estate agents, and architects.

3D flythroughs can be used to showcase spaces in multiple forms. The 3D walkthrough animation can be created for any or all of the following:

Exteriors
Interiors
3D floor plans and master plans

They can also be integrated into an existing video.

What Is a 3D Architectural Flythrough/Walkthrough?

A 3D architectural flythrough or walkthrough is a 3D animation that shows you what a renovation or construction project looks like before it’s done.

It is regarded as one of the most powerful tools used by many in the real estate and architectural industry.

Flythrough videos have started gaining popularity in recent decades owing to their quick and simplified manner of showcasing a property. It doesn’t matter if the property is under construction or already built; flythrough videos give clients a glimpse into the finished product.

Usually, the videos are quite short (only about 2–3 minutes). However, they’re proved to be very effective marketing tools as they allow clients to get a holistic view of the building and its surroundings. All the details about a property are easily covered in a 3D animation walkthrough.

Animated cameras are created within the model scene. This is rendered and edited into a complete video that gives viewers a guided 3D tour of the entire property.

Some 3D flythroughs are created by a single, uninterrupted camera moving around or through a structure, while others use numerous animated cameras that capture detailed and wide-angle shots. These shots are later edited together to create a video.

How 3D Flythroughs Are Beneficial for Marketing

Here are four ways 3D flythroughs can benefit your real estate marketing strategy.

1. Emotional Connection and a Long-lasting Impression

The video-like presentation of the property creates a story viewers can connect with. This is achieved with the help of photorealistic visualization, excellent camera composition, and the use of music, style, and theme.

Most flythrough walkthroughs are created to generate hype for potential tenants, buyers, or stakeholders. High-quality video content that demonstrates an emotional connection is more likely to be shared online compared to strictly manual-like content.

2. Effective and Attractive Presentation

Video content has become one of the biggest forms of content in recent times. 3D animation walkthroughs bring architectural plans to life as it manages to capture every detail accurately. This type of content instills confidence in prospective buyers.

3. Better Understanding

Lately, buyers and renters have found it difficult to understand the features and characteristics of a property from 2D architectural plans. Even CGIs have failed to give buyers a satisfactory view of a property. 3D architectural flythroughs tackle this problem head-on by allowing the viewers to understand the layout and the design through highly accurate representations.

4. Competitive Advantage

The content market has become very competitive lately. To get an edge, it’s crucial to be on top of the game, which means adopting and incorporating all the latest techniques out there. 3D walkthrough animations are one of the most impactful forms of video content. It’s important to adapt to this technology to enjoy the upper hand.

3D Flythroughs can boost your brand and easily help streamline sales. The walkthrough animations provide a holistic view of the finished project before its completion. This instills a sense of trust and confidence in the customers with the builder.

If your goal is to stand out, gain stronger engagement, and increase conversions, then feel free to reach out to Render Visuals.

We provide 3D rendering services with a wide range of creative and architectural solutions. Contact us to learn more about 3D flythroughs and incorporate them into your marketing strategy.

Virtual Reality Still Reigns

Even though VR has been trending for a while now, the reason it’s still going strong is that’s it’s being used a lot more extensively than before. Virtual reality helps showcase 3D buildings and floor plans in an enigmatic way, creating a wonderful experience for your clients. It’s probably very expensive and yet it can’t be replaced!

Animation is a Significant Trend

Animation has been in the industry for years now, but architects and designers are using it for 3D renderings too. By using a sequence of still CG images, 3D architectural renderings can create walk-through videos for viewers to see through an entire home design, including doors, rooms and even the surrounding environment. Animation also opens the door to creativity in the form of storytelling.

Augmented Reality is Widely Popular

Augmented reality creates a virtual environment with the use of 3D interactive graphics that are gaining widespread popularity and are expected to go strong in 2022 as well. Thanks to AR, Architects can showcase the 3D model of a building when there’s nothing built yet. The best part of AR is that, unlike VR, it doesn’t require expensive gadgets. It can also be easily accessed with a help of a smartphone or a tablet.

Watercolour and Other Artistic Rendering

Ironically, with the advancement of hyperrealistic artistic renders, a lot of architects have stuck to traditional methods of rendering. This is seemingly due to a sudden increase in demands by clients who’ve been asking for stylized CG images that imitate sketches and watercolours. Hence, many specialists are now getting more creative with their renders to make impressive project presentations.

Storytelling is Going Strong

One of the most important architectural trends of 2021 that is most likely to continue is storytelling. The contest by CGarchitect even proves the same, where the winning 3D render shows amazing and complex stories. So, in order for project presentations and real estate ads to appeal to the masses, storytelling should definitely be one of your strong points.

Cloud-Rendering is giving In-House Rendering a Tough Competition

Cloud rendering is a technological solution that lets a 3D visualiser render CG imagery. Since it’s an on-demand service, you have access to a number of CPUs and GPUs to work on their files. Moreover, it allows for optimising the allocation of computing power, which speeds up the entire rendering process. Specialists in this field who use cloud rendering get their 3D renders in minutes, while the same thing takes hours in-house render farms. The advantage here is that 3D artists get to work on more projects at the same time so they can present their designs to stakeholders faster.

These are some of the main architectural trends still going strong in 2022. 3D rendering technology has paved the way in architecture to produce amazing results with incredible accuracy. But, the human tendency to achieve more is pushing the architectural industry to explore beyond boundaries.. These trends are putting it on the path to achieving absolute excellence.

With the integration of 3D rendering services in architecture, the issues of manual labour have been eradicated, making the process quicker than ever. These trends have opened the doors to extreme efficiency and creativity. This means that if you want to stay ahead of the competition you need to implement new trends in your work.

Render Visuals, The Architectural Studio is at your Service

At Render Visuals, we have experience working with builders, developers, architects and interior designers around the world to create 3D architectural renderings and photorealistic animations. If you’re looking for a team to create your project we are happy to assist you. Connect with us on our website or contact us on +61- 406 822 061.

Category: 3d Exterior Rendering

How Are 3D Flythroughs Beneficial?