Category: 3D Real Estate Rendering

Are 3D Virtual Tours the Future of Real Estate Marketing?

Posted on by Archan Kumar

With real estate leveraging technology and making properties more adaptive to client requirements, even before they have been fully constructed, realtors are witnessing huge revenue growth and growing clientele. As 3D virtual tours continue to dominate the real estate market with their captivating presentations and life-like simulations, real estate prospects are estimated to reach $80 billion by 2025.

This shows the rate at which reality technologies are positively impacting the real estate market and rooting for spiking growth in the upcoming years. This article will help you understand why VR is here to stay in the real estate market by showing you the applications and benefits of this technology.

Applications and Benefits of 3D Virtual Tours in Real Estate

1. Realistic Experience

VR offers graphical visualizations that provide a virtual experience of how a particular property and its surroundings look without the client visiting the place and taking a tour.

This is not only time-saving and an incredible technological advancement, but it also enables clients to have an immersive experience which is the triggering point for customers to consider buying the place. Gone are the days when realtors had to stage houses for potential buyers, as everything can be executed remotely with the help of VR and 3D exterior rendering services.

Many real estate agencies are offering 3D walkthrough services to enable customers to take virtual tours of a place and even interact with surrounding objects through VR headsets.

This experience allows clients to inspect every little detail inside the house, the floors used, and the dimensions of the windows and doors, and also gather a sense of the surroundings. This compact visibility can increase a client’s chance of considering an actual visit to a property they would’ve earlier rejected just by looking at a picture!

2. Designing Interior With VR

While realistic technologies like 3D virtual tours and VR are helping realtors promote properties with an edge, these technologies also help interior designers visualize furniture and interior decor pieces within a property where they would look better in a house and design accordingly.

While interior designers find it much easier to design interiors and make spaces cosy and welcoming, realtors too can incorporate this method and stage interiors that are appealing and attract the target audience.

Creating life-like simulations with beautiful interiors can appeal to clients, help them envision what it would be like to move into a cosy and well-decorated place, and streamlines the buyer’s journey. It’s more likely for a client to develop an affinity towards a well-decorated interior than one that makes them stare at blank walls during virtual tours.

3. Assisting Real-Estate Growth

VR has helped real estate agents achieve milestones and shows promising growth in the next few years. However, it’s not only the realtors who can benefit from 3D renders, and VR representations help immensely in real estate development as well.  

VR tools help in the construction, architecting, and design stages that contribute to the development of properties to a great extent. From capturing dimensions and creating floor plans to interior design staging, developers can look at 3D walkthrough projects and deliver better.

Also Read : Why Is a Virtual 3D Tour Important for Home Buyers?

Grow Your Real Estate Market With 3D Virtual Tours!

Real estate is a saturated market with intense competition at all times. Hence, adopting the best marketing strategies and tools is imperative to acquiring quality clientele.

It does not matter whether you are a small-town realtor or in the realtor business with thousands of clients, 3D virtual tours are here to stay and help real estate professionals scale heights in their careers. 

If you are looking for an experienced agency that offers state-of-the-art VR services and 3D virtual tours, check out the Render Visuals website to learn more.

Avoid These Real Estate Rendering Mistakes in Your Next Project

Posted on by Archan Kumar

As the real estate market continues to flourish and become more marketable in various ways, making a high-quality real estate rendering has been a deal breaker and received a huge response.

While the common goal of real estate rendering is to communicate a conceptual narrative through a polished visual to an investor or prospective buyer, certain minute mistakes can destroy the whole purpose.

A powerful tool in the real estate market and highly leveraged by developers, architects, and builders, standardized rendering visuals can attract potential buyers and kickstart the selling process quickly. Nevertheless, these architectural renderings often have flaws that don’t do justice to the actual blueprint of any structure and might repel buyers and investors alike.

This article will help you with a well-researched, authoritative list of the most common mistakes that should be avoided in architectural renderings while selling your next real estate project!

Top Real Estate Rendering Mistakes To Avoid

The following are the top real estate rendering mistakes CGI professionals need to avoid at all costs.

1. Inappropriate Reflections

Reflections are an integral part of 3D exterior rendering services. They can take away the balance from the architectural rendering if not projected properly. It’s one of the most complex parts of rendering but also a crucial aspect that needs to be taken care of to provide a simulation close to the material truth.

For example, renderings look appealing when sunsets reflect on glass visuals, but if the CGI artist doesn’t align the colour of the sky with the colour reflecting on the glass surface of a building, it takes away the element of logic from the rendering, depriving it of the sophistication it demands.

Therefore, CGI artists must be cautious while working on mirrored surfaces in visualizations to convey a realistic structure.

2. Keeping Visualizations Too Plain

Understanding the difference between minimalism and the aesthetics of empty space is important for the CGI artist to not go overboard with an open space or keep a visualization too minimalistic.

Architectural rendering services went viral over the years because 3D rendering can compensate for empty spaces that look pretty dull in reality. However, when presented as a furnished and well-appointed space, it can have the opposite effect on the buyer.

Therefore, CGI designers must make good use of the space in virtual staging so that it doesn’t look hollow or overly busy. A clamped-up space can similarly make a buyer think of calmer, minimalist areas. Hence, there should be a natural balance to serve the purpose of virtual rendering to catch the buyer’s attention.

3. Overdoing Futuristic Renderings

Many future projects are coming up that represent dynamic 3D renderings of buildings and structures that look like they’re straight out of a science fiction movie. While innovation is much appreciated, the CGI architect must understand that the simulation must not be so far from reality that it repels the buyer.

This type of real estate rendering can harbour a disconnect among buyers and limit their ability to imagine themselves inhabiting such spaces in reality. Superficial lighting and weather conditions can ruin the idea you’re trying to convey through the illustration. Hence, it’s probably best to keep in mind that “less is more” and maintain a sense of balance in the visualizations.

4. Poor Lighting

Uplighting and downlighting are complex phenomena in architectural renderings, and hence, CGI artists must tread lightly upon them to keep the final visual standard. Wherever there is light, the shadow is integral to it. Therefore, every object or person incorporated in visualizations by 3D interior rendering services must be followed by a corresponding shadow located at an optimum position.

Architectural renderings that omit shadows look unrealistic and lose their purpose. CGI artists must pay attention to spill and reflection to create professional renderings that look realistic and appealing to buyers.

5. Presenting From the Wrong Angle

The success of any visual rendering depends on the angle from which it’s portrayed. This is a real game-changer and must be considered seriously in architectural aesthetics. The camera angle of a shot ideally should not fall between 2.4 meters and 9 meters in the air. This doesn’t mean that CGI artists should exclude aerial vision in the presentation, but it has to be minimal.

Most artists often show a grand aerial view that occupies most of the screen and can easily distract buyers from the actual structures. More importantly, it’s important to portray a bird’s eye view of a structure to buyers to give the impression that they are seeing it through their own eyes.

Read More : 5 Incredible Benefits of 3D Virtual Tours for Real Estate

Make a Stunning Real Estate Rendering by Avoiding These Mistakes!

A real estate rendering is meant to offer more clarity and intrigue buyers into considering purchasing the property. Every intricate detail has to be considered carefully to create a lasting impression of the architectural visualizations on the buyer. If you’re looking for the best rendering services to scale your real estate experience, Render Visuals has the best CGI artists who deliver the best-in-class renderings.

Why Is a Virtual 3D Tour Important for Home Buyers?

Posted on by Archan Kumar

At first glance, the word “virtual 3D tour” may seem unfamiliar to you. However, you’ve likely used virtual reality (VR) for shopping, education, and presentations.

Now, we have a new addition to the list: real estate. The property sector can benefit greatly from 3D architectural renderings, which are used to produce a realistic representation of a property.

This article will dive into how 3D rendering services can help homebuyers engage with a 3D virtual house tour before buying a property.

Why Should Home Buyers Do a Virtual 3D Tour?

The use of virtual reality can prevent you from making costly mistakes, such as relying on pictures or videos sent by the real estate agent.

It would be best if you safeguard your interests by using VR technology because it’s foolproof, convenient, and cost-effective.

Plus, it’s always best to have the most accurate idea of your home before making a buying decision. A virtual 3D tour helps you view a potential home from various angles and perspectives that could affect your buying decision.

Read: How 3D Virtual Tours Will Be the Future of the Architectural Industry

Let’s look at how a virtual 3D tour can benefit home buyers.

1. Go on a Guided Tour

Many homebuyers love to hover around and interact with different parts of a house. They find this exercise a highly immersive way of viewing the property than looking at 2D images.

As a prospective home buyer, you can use a virtual 3D tour to “walk through” the house, examine the décor, inspect the bedrooms and bathrooms, scrutinize the kitchen, and give a once-over to the outdoor area. Doing this should help you get a feel for what it would be like to live there.

Moreover, if you want to consult a knowledgeable friend or family member who lives in some other part of the country or overseas, a virtual 3D tour can easily chime them into your buying decision.

2. Get the Real Picture

When using a camera, there are often limits to how much area your photo covers and image quality.

With a virtual 3D tour, you can see your home from almost every angle, not to mention the outside portion of the property.

Using VR, you will also be able to see the home in a more realistic light. For example, if you are inspecting a bedroom, you can observe how the sunlight streams into the room. It creates a more realistic picture of how cozy and comfortable the place is.

3. Get More Options

Buying a house has become a lot easier thanks to the internet. Instead of driving from one location to the next, you can compare a range of properties using virtual 3D home tours and find the perfect place for your needs.

Homebuyers can even compare all homes in a price range they can afford. This will save them the embarrassment of visiting a house personally only to find that it doesn’t fit their budget.

Another advantage of virtual house tours is that you may get exclusive access to prime properties whose owners have no wish to make them accessible to the general public.

4. Love Thy Neighbour(hood)

In the case of newly constructed or under-construction buildings, a virtual 3D tour can be really valuable. It can be hard to picture what a home will look like when it’s just a foundation and a few walls. But with a virtual tour, you can see the finished product and get a better idea of what the house or apartment will look like.

Virtual 3D tours are also a great way to get a feel for a neighborhood. You can see the homes, parks, and nearby schools. You can even take a virtual walk or bike ride through the neighborhood to get a better sense of what it’s like to live there.

If you’re considering a move to a new city, a virtual 3D tour can be a great way to get a feel for the city before you move. You can explore the different neighborhoods, check out the local amenities, and get a sense of the city’s vibe.

Related: How 3D Virtual Tours Will Be the Future of the Architectural Industry

How Is a Virtual 3D Tour Created?

Architects, designers, and builders use 3D rendering services to design a virtual building or room and create ‘walk-through’ presentations for clients.

Both homebuyers and real estate professionals looking for a unique way to promote their properties can benefit from 3D virtual home tours.

We at Render Visuals create 3D renders for commercial, industrial, and residential projects. There are no hidden fees or surcharges. All prices are disclosed upfront.

You can learn more about 3D rendering​, 3D panoramic VR, 3D walkthroughs, and 3D floor plans by visiting our website.

4 Ways Architectural 3D Rendering Benefits Construction Business

Posted on by Archan Kumar

It’s not often that the commercial aspects of architectural design and building align with the artistic and aesthetic side of the construction business. It’s a never-ending head-to-head between business savvy and artistic endeavor, and there are few things that bring them together like one thing – architectural 3d rendering.

 

 

3D renderings make construction and architectural designs come alive. They combine the conceptual and practical aspects of an idea into a single, fluid design. Architectural 3D renderings, however, are more than just about visual appeal. They have evolved into a useful tool for project planning and construction in just the last three decades.

 

Designers can leverage 3D rendering for a wide range of concepts or initiatives. Companies can save significant amounts of money on projects even before construction starts. Engineers can now more easily identify issues and iterate designs. All of this, with the aid of 3D architectural rendering services.

 

Let’s go over 4 of these architectural 3D rendering advantages in detail:

 

Easy Communication of Ideas

2D tools make it difficult to convey a complicated 3D design, such as a building. The client can only partially understand your concept when you share 2D designs and layouts.  With 3D rendering, clients and designers can take a virtual tour of the entire design. One can obtain a thorough understanding of the fundamental design and how things will go inside the structure.

 

A 3D computer rendering gives an architectural design a polished, expert appearance when presenting it to clients. Viewers will get a good idea of what to anticipate and how a structure will appear once it is finished.

Catch Problems Early

Imagine you discovered a design flaw after more than half the construction was complete. Can you imagine the extra time, money, and effort it would take to solve the issue?

 

Using 3D renderings enables you to explore the structure and design prior to construction. You can spot significant issues in a digital rendering of your building that you might miss in a 2D layout or blueprint.

 

You can not only identify possible issues, but you can iterate and refine the design. It’s pretty rare your client would like the initial design, so you’ll likely need to make changes.

 

Even with physical 3D models, it’s hard to fully pick up on any design flaws or adjustments. And plus, recreating a 3D model after fixing any errors or iterations is an extremely time and resource-consuming ordeal that can be eliminated with architectural 3D rendering.

 

Boost Your Company’s Relevance

As an architectural or construction firm, you have to learn to deal with all of the same challenges every other businessman does.  How can you outperform your rivals? How do you attract and keep a larger clientele? How can you improve your effectiveness in your work?

Answer? Of course, by continuing to be competitive and relevant.

 

Start by Offering professional 3D renderings of your designs in high resolution.  Clients and investors can witness your concepts come to life during presentations before they commit. High-quality graphics demonstrate how current and eager your company is to learn new technologies.

 

Making use of 3D digital renderings will assist establish your company as a leader in the architectural design industry.

 

Exceed Client Expectations

Simply meeting your clients’ basic needs is inadequate. You must realise that producing quality work can only get you so far in this cutthroat environment. Eventually, you will have to compete against someone who is better prepared to fulfil the rising demands of the modern world.

 

The key is to always go above and above for your clientele.

 

It’s completely understandable that customers can be fickle. But with architectural 3D rendering, it’s not that difficult to please them. You can be quicker and more economical than others yet contributing something novel thanks to the practise and technology that go into it. Even the most picky customers will be impressed by the skill and craftsmanship displayed with 3D architectural rendering services.

 

Note: This list is non-exhaustive. The advantages of 3D rendering extend beyond those mentioned, and are only growing with development of new technology. Architectural 3D rendering is being adopted construction companies all over the world to streamline their design processes and expand their clientele.

 

Invest in 3D rendering if you haven’t already, to give your company a competitive edge. At Render Visuals, we deliver a wide range of 3D rendering services including architectural 3D rendering for the construction business, to help bring your clients’ dream projects to life. Connect with us on www.rendervisuals.com.au or contact us at +61 -406822061/ 488805395 to know more!

 

Boost Your Marketing Strategy With 3D Rendering for Real Estate

Posted on by Archan Kumar



Creating value and delivering benefits is what marketing is all about. In sectors like real estate, the key focus of marketing is to promote a unique value proposition to the general public. This helps to build a brand, gain clients, and close real estate deals. To be more specific, it’s all about generating interest and gaining the customer’s trust and confidence in your Real Estate endeavor.

Now imagine if your marketing plan included an aspect where your clients and stakeholders could envision the interiors and exteriors of your construction project 一 it would be the perfect way to captivate and capture your audience! 

With 3D rendering for real estate, you can stay on top of the game in the ever-changing and competitive world of real estate marketing! Keep reading to find out how.

Benefits of 3D rendering in real estate marketing

3D architectural rendering is the process of creating three-dimensional visuals in order to better explain architectural concepts and plans. The following are some of the many ways professional rendering can boost real estate marketing.  

Present with Flair 

There used to be a time when real estate projects were presented through hand-drawn sketches. However, now with a 3D rendering display, your project plans can be presented with precision and flair. Potential customers can see how furnishings, design components, and other factors will interact with one another. You can also be thorough with colors and textures, as well as the space’s adjustable features. Your customers can relax, knowing they’ll get exactly what they want without having to worry or guess about the outcome.

Generate Value  

With only 2D drawings and rough sketches, you can’t hope to justify the price of luxury residences. Extensive 3D renderings can actually validate high prices and provide accurate project quotes. Clients get a comprehensive view of a property with 3D renderings and visualizations. It helps them to comprehend the features and elements that determine its genuine value. Furthermore, 3D renderings give clients vital knowledge about the materials that go into the construction, helping them to gain a better grasp of what makes their investments high value.

Faster Edits 

2D renders and sketches are usually static and can take a lot of time to modify and implement changes. However, 3D renders can be modified in real-time. When opposed to upgrading a static blueprint or sketch design, updating and saving new versions of a 3D render is quite simple. Instead of fumbling with plastic sheets and permanent markers and ink erasers, a few mouse clicks will suffice. Rapid response is always a great component to have in your marketing plan. Go digital to make modifications simpler, and faster, and also make multiple versions to impress your audience! 

Cost-effective 

Real estate agents, architects, and builders always end up spending a lot of money on the process of designing and redesigning project models. However, thanks to 3D rendering this process is not only made more cost-effective but is also sped up. A 3D render takes far less time for a designer to complete than a standard blueprint or 2D mockup. By saving time and money throughout the design process, you can devote more attention and resources to your marketing initiatives.

In conclusion, real estate rendering can help your client establish a strong connection with a property even before seeing a life-size version of the structure. Even if you don’t have any other marketing materials, 3D rendering can effectively help you drive the project forward and guarantee financial gains through effective project displays. Furthermore, 3D rendering for real estate can offer a lot of benefits that go beyond fulfilling your marketing needs. 

Curious to know what more can 3D rendering offer? 

Visit our website or call us at +61- 406 822 061 to learn more about the various ways rendering in construction can benefit you! 

You can also check out this blog: 5 Reasons to Invest in 3D Rendering Services