Why You Should Include 3D Visualization Services in Your Marketing Strategy

Posted on September 22, 2022October 8, 2022 by Archan Kumar

The market for 3D visualization has been exponentially growing at a breakneck pace, especially in the last couple of years. According to a market survey published by Global Market Insight Inc., the 3D visualization or 3D rendering market will be at a whopping $6 billion by 2025.

3D visualization combines a series of technologies such as computer-generated imagery, 3D modeling, rendering, and graphics that achieves a level of realism that beats all professional photography or videography. The possibilities are limitless when it comes to creating designs or renders — in practically every industry out there.

According to scientists, the human brain processes visuals about 60,000 times faster than texts (constituting around 80% of all the information in our brain). As a marketer, you need to understand the importance of visuals in customer engagement, persuasion, and attraction, for conversion into lead targets.

Read: How 3D Renderings are Redefining the Property Market

Reasons Why You Should Include 3D Visualization Services in Your Marketing Strategy

With the immense growth of 3D visualization technology usage in the industry today, it’s important to include it in your marketing strategy. Let’s walk you through the reasons why you should consider it in your next marketing stint.

1. Offers Interactive & Immerse Product Presentation

3D visualization services provide you with a complete product understanding process through customer interaction. Customers can view these products in real time, while the website owner can receive useful insights into customer behaviors.

Also, using 3D visualization services technology, customers can look at the product from different views and rotate, zoom, and analyze intricate details.

As a marketer, you’re well aware of the immense costs and logistics associated with product photography. Also, these images can be modified easily as the product version changes and can be simulated at large volumes without taking a series of photographs.

2. It’s Realistic

When it comes to gathering your customers’ attention spans or potential client deals, 2D has its limitations.

3D renderings can achieve significant traction in marketing. This is the reason behind its rapid scalability and expansion — it gets as real as you want it to be.

When customers engage with the renders, they see the value of the product they’re paying for. When you want to show off the material quality and design features to your customer, 3D visualization services offer them a unique visual perspective that helps them make an informed buying decision.

3. 3D Render Formats Are Quite Versatile

The number of channels through which a marketing asset can be used and dispersed determines its true value. Because of the versatility of 3D renderings, they’re available in various formats that are topping marketing charts.

These renders have solutions for any marketing campaign platform you want — 3D display, animation, tour, realistic high-resolution images, and snapshots.

It has especially created a considerable demand in the architecture and construction industry. Using these 3D renders in marketing, architects design the formation of objects and work on the proportions and model correction down to the most intricate details.

3. 3D Marketing Saves Money

If you’re looking for a strong marketing return on investment — both in the short and long run — 3D marketing is the best option.

Read: 5 Reasons to Invest in 3D Rendering Services

Since customers can see what they’re buying before they even pay for it, they’re highly likely to purchase it. Moreover, 3D renderings increase the visibility and web presence of the company that uses them. As a diversified media strategy, 3D marketing can up your social media presence and drive sales.

Also, consider this. When building a display home or prototype for marketing photography or videography, you need to hire a photographer, studio, stylist, editor, etc. The list just goes on. All these preparations add up to the total expense for your marketing campaign.

3D visualization can save you thousands here by replacing all these behind-the-scenes expenses.

4. Enables Sales Through Gamification

For decades, gamification has been an excellent marketing technique where customers can engage and play with the products of their choice. Thus, gamification brings a fun and interactive shopping experience to eager customers.

Due to the increasing engagement when promoting these products, the number of sales and overall order values shoot up.

3D visualization can be a safer, lighter, cheaper, and faster alternative to traditional 2D images, as they are mostly cloud-based solutions that can be accessed anytime.

Each of the benefits we mentioned above should be reasons enough to show you that 3D renderings make for successful and blooming marketing.

If you are looking for 3D visualization services to enhance successful marketing strategy efforts, you can get in touch with us at Render Visuals for all your rendering needs.

How Are 3D Flythroughs Beneficial?

Posted on September 15, 2022October 8, 2022 by Archan Kumar

Property marketing receives an enhancement with the help of 3D flythroughs. These flythroughs enable viewers to get a video tour of the property, allowing them to view the complete design and layout of a property.

The way real estate agents present layouts and designs has been completely transformed with 3D architectural flythroughs. A virtual walkthrough eliminates a client’s doubts and speculations about a property before it’s completed.

A 3D animation is also known as a flythrough or architectural animation. Flythrough and walkthrough are used interchangeably. This powerful tool creates an emotional connection with the viewers by combining 3D modeling, animation, visualization, storytelling, and music.

In recent times, video content has gained a lot of popularity. Because of this, 3D flythroughs have become an integral part of campaigns or marketing strategies for medium to large property development companies.

The ever-increasing growth of video marketing has changed and completely influenced the strategies of interior designers, property developers, real estate agents, and architects.

3D flythroughs can be used to showcase spaces in multiple forms. The 3D walkthrough animation can be created for any or all of the following:

Exteriors
Interiors
3D floor plans and master plans

They can also be integrated into an existing video.

What Is a 3D Architectural Flythrough/Walkthrough?

A 3D architectural flythrough or walkthrough is a 3D animation that shows you what a renovation or construction project looks like before it’s done.

It is regarded as one of the most powerful tools used by many in the real estate and architectural industry.

Flythrough videos have started gaining popularity in recent decades owing to their quick and simplified manner of showcasing a property. It doesn’t matter if the property is under construction or already built; flythrough videos give clients a glimpse into the finished product.

Usually, the videos are quite short (only about 2–3 minutes). However, they’re proved to be very effective marketing tools as they allow clients to get a holistic view of the building and its surroundings. All the details about a property are easily covered in a 3D animation walkthrough.

Animated cameras are created within the model scene. This is rendered and edited into a complete video that gives viewers a guided 3D tour of the entire property.

Some 3D flythroughs are created by a single, uninterrupted camera moving around or through a structure, while others use numerous animated cameras that capture detailed and wide-angle shots. These shots are later edited together to create a video.

How 3D Flythroughs Are Beneficial for Marketing

Here are four ways 3D flythroughs can benefit your real estate marketing strategy.

1. Emotional Connection and a Long-lasting Impression

The video-like presentation of the property creates a story viewers can connect with. This is achieved with the help of photorealistic visualization, excellent camera composition, and the use of music, style, and theme.

Most flythrough walkthroughs are created to generate hype for potential tenants, buyers, or stakeholders. High-quality video content that demonstrates an emotional connection is more likely to be shared online compared to strictly manual-like content.

2. Effective and Attractive Presentation

Video content has become one of the biggest forms of content in recent times. 3D animation walkthroughs bring architectural plans to life as it manages to capture every detail accurately. This type of content instills confidence in prospective buyers.

3. Better Understanding

Lately, buyers and renters have found it difficult to understand the features and characteristics of a property from 2D architectural plans. Even CGIs have failed to give buyers a satisfactory view of a property. 3D architectural flythroughs tackle this problem head-on by allowing the viewers to understand the layout and the design through highly accurate representations.

4. Competitive Advantage

The content market has become very competitive lately. To get an edge, it’s crucial to be on top of the game, which means adopting and incorporating all the latest techniques out there. 3D walkthrough animations are one of the most impactful forms of video content. It’s important to adapt to this technology to enjoy the upper hand.

3D Flythroughs can boost your brand and easily help streamline sales. The walkthrough animations provide a holistic view of the finished project before its completion. This instills a sense of trust and confidence in the customers with the builder.

If your goal is to stand out, gain stronger engagement, and increase conversions, then feel free to reach out to Render Visuals.

We provide 3D rendering services with a wide range of creative and architectural solutions. Contact us to learn more about 3D flythroughs and incorporate them into your marketing strategy.

8 Tips to Get the Best Out of 3D Architectural Rendering

Posted on July 30, 2022August 24, 2022 by Archan Kumar

A quality architectural rendering is all about designs that are offbeat, eye-catching, and a technological marvel that need not always follow the standard “rules” of design. The most appreciated 3D architectural rendering services are masters of designing distinctive compositions, styles, and narratives that are awe-inspiring while also providing functional benefits with utmost clarity. Having said that, there are several best practices and tips that can help you take your 3D architectural rendering services to the next level.

But before we understand “how”, we need to hit the refresh on the “what” of architectural renders, to get an in-depth understanding of it all.

What is Architectural Rendering?

3D architectural rendering is a process of digitally building or reproducing a space or a landscape in a simulated three-dimensional model. With the assistance of a best-in-class digital solution provider, you can produce an infinite number of 3D renders. 3D renderings are adjustable and versatile enough to deal with practically any visual issue. They can both recreate and capture existing landscapes and structures, whether they are photorealistic or creative in nature.

Read: How Architectural Companies Benefit from 3D Rendering

Smart Tips to Create the Best 3D Architectural Renderings

There are more ways than one to create eye-catching renders without having to be overly invested in the project. Here are 9 smart ways how you can achieve this:

Start Sketching

It might seem counterintuitive at first – sketching on paper when you want to create digital renders. But sometimes, you could find yourself putting a lot of effort into your project’s specifics before realizing the final product doesn’t match your original concept. Sketching your scenario before you begin not only gives you a crystal clear idea of how to go about rendering the project but also helps to keep you on the right track in the course of your work. The sketch can also serve as a reminder to keep your attention on the composition’s most important features if you veer off the main idea.

Supporting Cast

In order to tell the story you want to portray, you ought to have secondary characters in addition to the “main actor” on stage. Supporting characters in the case of 3D renderings typically appear in both the foreground and background of the picture.

In terms of exterior renders, these are mainly the trees, the pavement, the spaces outside the building, etc. Usually, it makes sense to give the foreground and background varied light intensities because it helps to strengthen the focus point.

Borrow Inspiration From Different Media

The majority of us limit our sources of inspiration to those that have only been skillfully executed in the medium we are currently working in. But the greatest artists in history have always looked to other forms of expression for inspiration.

Cinema is one medium that can offer an endless supply of concepts for architectural rendering. You get to visualize different kinds of structures, both interior, and exterior, and get great inspiration for creating your own. A pleasing picture is always required, whether it is an interior depiction or an outdoor view.

Using a realistic shopping complex scene as opposed to the actual lifeless building can be more appealing. This is why the real estate market finds it easier to sell furnished houses than those that are entirely vacant.

Trust Your Creativity

Most of the time, a subtle sense of self-doubt or inhibition keeps us from going with our natural instincts. This is a great feature for our social conduct, but when it comes to “creativity,” this part of our brain prevents us from coming up with something unique.

However, giving in to your creative side may be tricky and you might find yourself on the opposite end of the spectrum if you’re not careful. To understand how to break the confines and redefine structure, you must first thoroughly understand the ins and outs of 3D architectural rendering.

Photorealism is Not Reality

Learning to use the software and 3D rendering engines allows us to produce renderings, but producing high-quality 3D renderings requires much more than that. The geniuses who invented 3D rendering software and graphics engines built a mathematical and physical simulation of our environment. We can therefore replicate reality in that “fictional realm.”

We are essentially taking a photograph when we make an architectural rendering – that is, we’re lighting a scene and photographing it with a camera. Keeping this in mind will assist you in paying attention to how a camera works, which lens to use, and how to properly illuminate the subject. Among many other photography-related principles, you should consider the image’s composition, framing, color harmony, and focal points.

Virtual Representations of Real Materials

To accurately replicate materials in 3D renderings, we must first understand how to photographically “represent” them. This means that in order to construct the most accurate physical depiction of materials, it is necessary to examine how they react in actual situations.

It is critical to carefully observe them for this purpose. Start by looking for images of the subject. Examine how the material appears in real photography. Examine its characteristics, including its precise hue or pattern, the degree of reflection and refraction, glossiness, etc. Use all of this knowledge to make your work as realistic as you can.

High-Quality Components and Lighting

The elements that you use to fill your setting are crucial. The greater their complexity and intricacy, the more realistic the final 3D architectural rendering will be. Nothing lessens the authenticity of a setting than seeing furniture and other objects with rough or difficult geometry.

Lighting is also another essential component. To get beautiful lighting in a scene, you need a great deal of work and expertise. It’s not enough to simply add lights; those lights also need to appear authentic and natural. An excellent depiction can be distinguished from an average one by good illumination.

Avoid Wide Angles and Add Depth

Wide angle photography frequently results in poor composition. Sometimes it is best to portray only a small fragment of the space rather than attempting to capture it completely in one picture. Depth of field draws attention to specific areas of an image.

The concept of depth of field is used extensively in photography to enhance the visual appeal of the image. Additionally, it can provide a soft, opulent effect on the screen by establishing the mood.

Why is 3D Architectural Rendering Beneficial?

3D architectural renders have numerous benefits on the overall project output. Here are some of the many:

Precision

Your clients may have an idea of what their dream project should look like, but may not be able to fully visualize it. Many of the advantages of 3D architectural renderings derive from the superior control it provides to the resulting visual. 3D renderings also have the added benefit of it being a 3D model, allowing the human brain to quantify sizes and distances accurately.

Visualization & Updates

Imagining a 3D structure is far more challenging and tedious, especially when you need to provide constructive feedback to change or improve the design. Projects in the pipeline or the planning stage are prime candidates for 3D architectural rendering services. Architects, builders, realtors, as well as marketers often use 3D renderings to explore a range of choices without spending money on furniture, props, interior designers, etc.

The Marketing Angle

It’s not rocket science that selling an object you can see and visualize is easier than selling an idea. When your clients can visualize their new home or new office space, they are more likely to be invested in the project. 3D architectural visualization provides you with all the digital and visual media you need to market your services effectively.

Visualize Problems

Architecture is a precise science. Your measurements with respect to mass, force, distances, etc. need to be exact for the construction to not have structural issues. With architectural 3D rendering services, unforeseen variables can be simulated and visualized beforehand, hence avoiding any structural mishaps, and potentially saving a fortune in time and money.

Clear Communication

Again, people have trouble understanding something they cannot visualize or imagine, leading to miscommunication. With precise models and visualizations of 3D rendering services, overcome the communication challenge and ensure everyone from ground staff to the highest stakeholder is on the same page, working towards the same goal.

Read: Tips to Reduce Architectural 3D Render Cost

3D architectural rendering services have gained immense traction over the past decade, and it’s not hard to see why. The value of its use cases far outweighs any potential costs of setting it up, from visualizing and avoiding errors to precision marketing, making it a highly lucrative solution for architects and interior designers.

At Render Visuals, we deliver a wide range of 3D rendering services including architecture, to help bring your clients’ dream projects to life. Connect with us on www.rendervisuals.com.au or contact us at +61 -406822061/ 488805395 to know more!

Top Mistakes to Avoid While Producing 3D Renders

Posted on June 22, 2022November 2, 2022 by Archan Kumar

3D renders are all about precision and attention to detail. Even the tiniest bits. Designers or architects who do this for a living must keep in mind the intricacies of the art form. They must pay special attention to ensure the final product is exactly what the client asked for.

But it’s not easy to do that. Not everyone is the second coming of Leonardo da Vinci, so mistakes are bound to happen.

But a competent and accomplished 3D rendering company does not have a lot of room for mistakes. They need to be spot on with their execution and ensure that they minimize the odds of mistakes at every possible level. This is done keeping in mind the minutiae of 3D rendering, and deep industry knowledge, insights, and experience.

Before we get to the top 3D rendering mistakes to avoid, let’s talk about what makes an outstanding 3D render.

Provide Quality 3D Rendering Services

Nowadays 3D rendering services are everywhere. Be it an office complex, a restaurant makeover job, or a newly-married couple’s first home, all of them will go through the ins and outs of 3D rendering. Now that we have the technology, of course, people want their dream projects to come to life and visualize their imaginations.

Quality 3D renders are all about looking as realistic as possible. It is about impressing your clients, and enticing investors, and business owners by using the latest ultra-modern technology and powerful 3D rendering software.

This will help them to produce photorealistic renders of their projects. It’s important for designers to understand all the requirements, the interaction of lights and shadows on all the surfaces, the textures of the surfaces, reflections, etc. Besides the actual renders, a rapid all-around service including multiple edits and iterations to follow are other key points of focus for a 3D rendering company.

Read: A Complete Guide to Check Quality of 3D Rendering

Now, let’s talk about the common mistakes a 3D rendering company is likely to make trying to implement these functionalities:

Dull design

3D renders are meant to tell a story to the client. You want to invoke a sense of positivity and a “wow factor” and get the client to instantly like your design.

But the primary goal is also to portray the space as accurately as possible. You cannot do this with simple tables, walls, and windows. It is bound to look underwhelming even if the actual room would have a clean, minimalist appearance since it’s not easy to showcase that in a 3D rendering.

This can be fixed by including some simple details such as bookshelves, plants, furniture, or anything else that will owe your renders a real essence and breathe life into them. Basically, add a “human touch” to the project to ensure your designs look attractive and appealing.

These details may seem – small – but to the client, it is the difference between a lifeless space and a potentially livable one. Make sure you give your clients what they need.

Excessive Designs

Yes, there is such a thing as too much creativity. It’s not too difficult for artists and designers to get carried away with the technological possibilities and include designs and details that are unnatural or unnecessarily “futuristic”. You will end up driving away your clients’ enthusiasm by showing them something that isn’t realistically possible.

You require a render that your clients can readily comprehend and conceptualize. Take into account the current 3D rendering trends and increase the likelihood of selling your ideas. Regardless of how creative your concepts are, clients are unlikely to be wooed if the design is too far-fetched.

Retain a natural and authentic appearance. Concentrate on the only important aspect: your clients’ wishes. 3D rendering is an art that demands patience, skill, and expertise, but giving due attention to details and guidance is the best way to deliver what your clients need.

Unnatural Reflections

Reflections are necessary for all types of 3D renderings. Virtually every object reflects light to some degree, so reproducing the exact effects and making it look authentic is a difficult task.

Glassy or mirrored surfaces are the most challenging to render, with high chances of them looking unrealistic, clumsy, or even deceptive.

The only way to avoid this is to consider all these flaws beforehand. You can improve upon their unrealistic nature by adding a few natural touches to make them look more realistic.

Light/shadow bouncing

Light bouncing is another term for indirect lighting or global illumination. It’s a shadow effect that lets you showcase shadows. With just a few light bounces, you can make the shadows look dark. And, with a few more bounces, you can make them look partially lit in your 3D renders

Most 3D rendering companies skip a few light bounces since it’s a convenient way to save time while rendering. This is where the trouble begins. Most artists overlook how many light bounces are required to make their 3D renders appear realistic. Applying too few will end up losing the realism you need to impress your clients, whereas too many will just end up making a mess.

Control the light and you control client impressions.

Recycling

Scale figures of human beings are readily available to download. They do add an element of realism to your 3D renders, especially if they’re applied at the right angles.

This is a good path to take in most instances because it will save you time and energy, but there is a drawback.

The problem is that too many 3D rendering companies use the same figures and models. In other words, recycleD images can be a major turn-off that detracts from your design. Your clients will feel misled by all those recycled details, rather than focus on the focal points of your renderings.

Recycling is, by no means, a terrible idea. It can even turn out to be quite helpful in some cases. The key point to remember is to avoid using them excessively. Rather, a rendering library that includes a number of other options is a much more novel idea and will keep your designs looking fresh and original.

Textures

Textures are a big part of 3D rendering. Highly defined textures of surfaces provide your renders with a touch of human quality. It’s still quite an underrated feature, but a major point of difference between a client being impressed or not.

But as mentioned before, going too far with textures and over-detailing your renders is another cause of downfall. So don’t strive for perfection, and remember that a balance of realistic and synthetic is the ideal way to approach this idea. Use high-definition textures wherever they’re possible to keep your designs from seeming artificial without going overboard.

Perspective

An inaccurate perspective can harm even the most exquisite 3D renders. This won’t just detract from your original designs, but it is a fundamental design aspect that will make a poor impression professionally.

The right perspective is everything for 3D rendering. It will ensure that every detail gets captured correctly and allow you to highlight the characteristics you want to while concealing any potential imperfections.

Keep your render at eye level or use a bird’s-eye view to solve this problem. The best course of action is to use a combination of the two techniques as much as possible. This way, you can benefit from both views while also producing an exhilarating client experience and exhibiting your design in the most interactive way possible.

Precision and attention to detail are vital for a 3D rendering company. Even the simplest details matter. Designers and architects who work in this field must be conscious of the intricacies of the craft. They must pay close attention to guarantee that the final result is exactly what the client wanted.

Overview:

A professional 3D rendering service provider will make sure the errors are minimized and best practices are followed. With extensive industry expertise and experience, Render Visuals aims to do just that.

At Render Visuals, we deliver a wide range of 3D rendering services including 3D architecture, to help bring your clients’ dream projects to life. Connect with us on www.rendervisuals.com.au or contact us at +61 -406822061/ 488805395 to know more.