Tag: best 3d rendering companies

The Insider’s Guide To Improve Exterior 3D Rendering

Posted on by Archan Kumar

It’s no surprise that technology has come a long way in recent years, and now, there are several tools and software that can simplify your work and improve the quality of your output. This is especially true in architecture, where technology is revolutionizing how buildings are designed and constructed. Exterior 3D rendering is a technology that has greatly benefited architects.

Since there’s always room for improvement, this article will go over five tips that can perfect your exterior 3D rendering.

Let’s dive right in.

Five Tips To Perfect Your Exterior 3D Rendering

In order to perfect your exterior 3D rendering, here are five things to keep in mind.

1. Choose an Appropriate Position for the Sun

Although it may seem negligible, the sun’s positioning is extremely crucial to the realism of the rendering.

Adding sun and sky to your 3D architectural exterior rendering projects can be challenging unless you are an architect with years of experience to do the needful accordingly. If not positioned properly, the sun’s position may affect the amount of sunlight, making it look either overexposed or underexposed.

Inadequate or excessive lighting effects can lead to visual errors in your project. Sunlight adds the benefit of a sense of season and balances out the variations in the temperature.

It’s essential to note that in order to enhance the realism of the 3D rendering, the sun is to be positioned appropriately to strike the right balance.

2. Keep In Mind the Shadows

A concept that reputed companies who provide 3D architectural rendering services fully grasp is the attention to the finer details.

Aside from the sun’s position, it’s also important to pay closer attention to the positioning of the shadows. Everything must be positioned to take advantage of the sun’s light and the shadows.

Creating an appealing scenario and casting the shadow accordingly can also bring out the realism you’re trying to add to the exterior 3D rendering output.

Anything overly theatrical will come off as out of the ordinary. So, unless your client specifically asks for a dramatic scenario, make sure the shadows are simple, projected in light blue, and sunny day with no clouds.

3. Watch Out for Glass Reflections

Glass windows are often a staple in modern buildings and structures — and with that comes the need to ensure reflections look realistic in any exterior 3d rendering.

Professional 3D architectural rendering services know the importance of creating a naturalistic aesthetic, and one way they achieve this is by ensuring that the reflections on windows are accurate.

Doing this adds a level of realism and depth to the project that otherwise wouldn’t be there, making it all the more impressive.

4. Include Cars and Other Vehicles

Including small details in your architecture 3D rendering can have a significant impact on the final product, especially if your project is based in urban areas.

Something as simple as adding vehicles or licence plates can create a striking scene. You can even add human figurines to add a sense of scale and realism. The more nuanced the details, the more likely the audience you’re targeting will feel connected.

5. Include Botanical Elements

In order to make an exterior 3D rendering more visually impactful, additional detailing can be included.

When creating outdoor renders, it’s important to include both 2D and 3D vegetation features in the foreground and background.

While 3D trees can be more difficult to create than 2D trees, making them distinct from one another will give your renderings more depth and definition.

Try utilizing uncommon colour schemes for the 3D flora in your architecture exterior renderings to provide a stunning sense of layering.

Perfect Your Exterior 3D Rendering

3D rendering is very versatile and can achieve a lot. If you use these simple tips, your external architectural rendering will be more lifelike.

If you choose a reputable company that offers 3D architectural rendering services, you can be sure that your project is in good hands.

For more information about Render Visuals and 3D rendering services, feel free to contact us. You can even check out our website for additional information.

Does Your Company Need 3D Visualization Services?

Posted on by Archan Kumar

“Any sufficiently advanced technology is indistinguishable from magic.”

—Arthur C. Clark

In the last decade, 3D visualization services have found a home in several industries, such as architecture, interior design, construction services, and many others. Today, it’s beginning to impact other industries like marketing, gaming, and education, among many others.

There is an exponentially growing use of professional rendering. From planning landscapes to bringing cinematic visions to life to car designs, 3D renders have become considerably realistic and robust.

Although there are a slew of companies using these services, many businesses are still unaware of the benefits of 3D visualization services.

In this article, we’ll dive deep into what industries benefit from 3D visualization services, what these services entail, and whether your company will benefit from them.

Let’s begin.

What Are 3D Visualization Services?

3D visualization services, also called 3D modelling services, refer to the artistic and technical process of creating images using 3D software. The result is a 3D model. More often than not, these are images of unreleased products and upcoming properties. 

In contrast to photography, 3D visualization is primarily used to visualize content that’s not physically created yet. A viewer can easily comprehend the complexity of a building through 3D visualization.

3D visualization is sometimes interchangeably used with the term 3D rendering. However, 3D rendering refers to the more immersive subprocess of making images look more realistic. The product of 3D rendering is a 2D image.

Now that we’ve understood what 3D visualization services are, let’s look at some of the most common types of 3D visualization services.

Types and Techniques of 3D Visualization Services

Here are some 3D visualization services most companies use.

1. Real-Time

Real-time rendering occurs right in front of your eyes—it’s a continuous process. Consider a computer game or a CGI movie where the 3D models appear to move smoothly. Your commands and controller input are also responded to by the characters you control. This is real-time rendering, where the models are being rendered frame-by-frame in a manner imperceptible to human eyes.

2. Offline Pre-Rendering

Some rendering processes are too slow and complex to be done in real-time. Despite not being interactive, these 3D renders often appear far better than the real-time 3D renders owing to their ability to handle way more complex structures and geometry. While this may mean hours of professional rendering by frame, the final result is that much more spectacular.

3. Z-Buffering

This is a professional rendering technique used to decide which components in a scene are visible. Objects can be accurately placed within scenes using Z-buffering. The related algorithms can decide how to interpret and translate the relevant pixel spacing into physical distances.

4. Ray Casting

Consider a ray of sunshine and the manner in which the light travels forward before being reflected, refracted, or absorbed upon encountering an object. This idea is the basis for ray casting, which is used to determine the distance between an object and the eye.

5. Radiosity

Radiosity is a technique used to produce realistic 3D renders with diffused illumination. This professional rendering method is commonly used in the fields of architecture and interior design. When compared to direct illumination renders, radiosity only deals with light channels that are diffusely reflected, resulting in a higher level of realism.

Related : Why You Should Include 3D Visualization Services in Your Marketing Strategy

Industries that Benefit from 3D Visualization Services

3D rendering can have far-reaching use cases. It can benefit so many different types of industries, which most people do not think about. They are used in various industries, from architecture to education to healthcare.

1. Architecture & Construction

From the days of physical drawings and blueprints, architects and design firms have been quick to realize the potential of 3D visualization technology. Architects all over the world employ a 3D rendering company to develop stunning structures and interiors. This entails adding realistic material textures to building surfaces and natural light sources and shadows to give structures depth and realism.

The ease with which 3D renders can be shared with clients enables more client engagement and customization for building projects.

2. Video Gaming

The gaming industry is the next one that pops into everyone’s heads when we talk about 3D visualization. In today’s modern gaming industry, real-time 3D rendering is essential. Virtually all three-dimensional video games use it for a sizable portion of the overall video game industry.

It also plays a crucial role in the development of video games. Making a quality 3D render of any 3D model is a great way to view it from a different angle. Thanks to 3D rendering, the artist can see any flaws, make any necessary adjustments, or otherwise enhance the model.

3. Marketing

The modern world runs on marketing. As long as there is something to sell, there is a need to market it. 3D visualization services have led to a whole new realm of possibilities in the field of marketing.

It enables marketing experts to present things in an unprecedented fashion and makes it possible for more sophisticated, more realistic advertisements. Marketers can showcase nearly anything in such a lifelike manner that all of its perks, benefits, and characteristics are clearly highlighted using 3D rendering.

Furthermore, since expensive props and photoshoots are not required, advertising campaigns can be developed more quickly and for less money.

Also, different people interpret different things in diverse ways. So, marketers can reduce the scope of differences by using 3D rendering, thereby making the product appealing to the widest possible consumer demographic.

4. Medical & Healthcare

Modern science and technology have enabled us to live longer, better, and healthier lives. The addition of computing has significantly enhanced healthcare, and 3D rendering has elevated it to new heights.

To begin, 3D rendering is employed to increase the quality of various 3D imaging techniques. They can be used to improve 3D scans, which raises the image’s general quality and makes it look more realistic. Furthermore, 3D rendering is frequently used to produce images of viruses, bacteria, and illnesses, including their molecular structure and microscopic appearance.

In essence, this technique gives medical researchers and healthcare workers considerably more information and clarity to make vital medical decisions.

5. 3D Mapping

The process of mapping out the stars won’t happen overnight, but 3D rendering will make it go much more quickly.

With the help of 3D visualization services, 3D mapping can be used more effectively because images, stills, and scans can be converted into useful visual mediums that can then be used for additional analysis.

6. Interior Design

The interior design uses 3D visualization services in a slightly different manner from architectural design. Interior designers use 3D renders to produce virtual representations of their products. Highly detailed furniture and accessories, like a simple wooden table, are created using 3D rendering software.

3D rendering has largely superseded traditional methods of interior design. With professional rendering, interior designers can now design fully furnished spaces in a small fraction of the time and cost.

7. Manufacturing

Before a product is manufactured, companies need to design and study a prototype first. Using 3D rendering is one of the most effective ways to present a prototype properly. Manufacturing executives can view the prototype in all its glory through 3D renders and decide whether it will work or not. 

In the manufacturing industry, 3D rendering is also used for numerous advertising purposes. It allows companies to showcase a product realistically in the best angle.

8. Entertainment

Entertainment comes in all different shapes and sizes, and 3D rendering has made it possible for studios to create content more effectively, satisfying the continuously rising demand.

It’s now possible to speed up, streamline, and perfect labor-intensive and time-consuming procedures to the point where the entertainment itself is of higher quality and the production is more economical.

As much as animation is a staple of contemporary entertainment, it wouldn’t be possible without 3D rendering, which makes it possible.

In addition to animation, 3D rendering has excellent SFX applications, so it is used in most contemporary media (movies, television shows, and others).

Benefits of 3D Rendering

Once you know the process of 3D rendering, the obvious question is how would it benefit you. To answer that question, here are four reasons why your business needs to consider taking 3D visualization services.

1. Cost Effective

The aim of every business is to keep costs as low as possible. This is exactly what 3D rendering will help you do. Before the product is made, 3D visualization aids business owners in creating cash flows. Before making a purchase, many customers insist on seeing the final product, which is occasionally impossible, especially for event planners and home designers. Your customers can experience the product before it is created by using 3D visualization.

2. Increased Efficiency

3D renders save a lot of time. Compare how long it takes to plan, set up, and carry out an interior design photo shoot with how long it takes to produce a 3D render of the same interior design setup.

Not only does 3D rendering save time when compared to other traditional methods, it also decreases the time consumed in the business processes. For instance, organizing the interior design photoshoot would take a long time in terms of setting up the equipment, location, etc. It is obvious which method is more effective when we contrast it with 3D rendering.

3. Greater Creative Freedom

The ability to create environments in 3D gives you the freedom to visualize your products in virtually any environment. Even concepts that might otherwise be implausible come to pass. The physical capabilities of the materials and tools that are available to designers are essentially their only constraint.

These limitations are lifted by 3D rendering. Through 3D rendering, an architect can easily create a massive structure out of a variety of priceless materials. Accessing the software library and looking for the material textures would be all that was required. In the real world, it would be necessary to source these pricey materials at a considerable cost.

4. Easy Edits

3D renders to give you the freedom to go back and make edits to your final product. This would be challenging to do in a photo shoot or an architectural sketch, for example. 

Why Your Company Needs 3D Visualization Services

As computing capabilities keep rising, 3D rendering is bound to keep growing in stature. There is an ever-growing demand for a 3D rendering company, and a competition to deliver the best results.

Are you also looking for 3D visualization services for any of your upcoming projects? At Render Visuals, a premier 3D rendering company in Australia, we provide immaculate 3D rendering services with ultra-modern technology, at affordable costs.

Reach out to us on our website or contact us at +61 406-822-061/488-805-395 and get started right away!

Why Is a Virtual 3D Tour Important for Home Buyers?

Posted on by Archan Kumar

At first glance, the word “virtual 3D tour” may seem unfamiliar to you. However, you’ve likely used virtual reality (VR) for shopping, education, and presentations.

Now, we have a new addition to the list: real estate. The property sector can benefit greatly from 3D architectural renderings, which are used to produce a realistic representation of a property.

This article will dive into how 3D rendering services can help homebuyers engage with a 3D virtual house tour before buying a property.

Why Should Home Buyers Do a Virtual 3D Tour?

The use of virtual reality can prevent you from making costly mistakes, such as relying on pictures or videos sent by the real estate agent.

It would be best if you safeguard your interests by using VR technology because it’s foolproof, convenient, and cost-effective.

Plus, it’s always best to have the most accurate idea of your home before making a buying decision. A virtual 3D tour helps you view a potential home from various angles and perspectives that could affect your buying decision.

Read: How 3D Virtual Tours Will Be the Future of the Architectural Industry

Let’s look at how a virtual 3D tour can benefit home buyers.

1. Go on a Guided Tour

Many homebuyers love to hover around and interact with different parts of a house. They find this exercise a highly immersive way of viewing the property than looking at 2D images.

As a prospective home buyer, you can use a virtual 3D tour to “walk through” the house, examine the décor, inspect the bedrooms and bathrooms, scrutinize the kitchen, and give a once-over to the outdoor area. Doing this should help you get a feel for what it would be like to live there.

Moreover, if you want to consult a knowledgeable friend or family member who lives in some other part of the country or overseas, a virtual 3D tour can easily chime them into your buying decision.

2. Get the Real Picture

When using a camera, there are often limits to how much area your photo covers and image quality.

With a virtual 3D tour, you can see your home from almost every angle, not to mention the outside portion of the property.

Using VR, you will also be able to see the home in a more realistic light. For example, if you are inspecting a bedroom, you can observe how the sunlight streams into the room. It creates a more realistic picture of how cozy and comfortable the place is.

3. Get More Options

Buying a house has become a lot easier thanks to the internet. Instead of driving from one location to the next, you can compare a range of properties using virtual 3D home tours and find the perfect place for your needs.

Homebuyers can even compare all homes in a price range they can afford. This will save them the embarrassment of visiting a house personally only to find that it doesn’t fit their budget.

Another advantage of virtual house tours is that you may get exclusive access to prime properties whose owners have no wish to make them accessible to the general public.

4. Love Thy Neighbour(hood)

In the case of newly constructed or under-construction buildings, a virtual 3D tour can be really valuable. It can be hard to picture what a home will look like when it’s just a foundation and a few walls. But with a virtual tour, you can see the finished product and get a better idea of what the house or apartment will look like.

Virtual 3D tours are also a great way to get a feel for a neighborhood. You can see the homes, parks, and nearby schools. You can even take a virtual walk or bike ride through the neighborhood to get a better sense of what it’s like to live there.

If you’re considering a move to a new city, a virtual 3D tour can be a great way to get a feel for the city before you move. You can explore the different neighborhoods, check out the local amenities, and get a sense of the city’s vibe.

Related: How 3D Virtual Tours Will Be the Future of the Architectural Industry

How Is a Virtual 3D Tour Created?

Architects, designers, and builders use 3D rendering services to design a virtual building or room and create ‘walk-through’ presentations for clients.

Both homebuyers and real estate professionals looking for a unique way to promote their properties can benefit from 3D virtual home tours.

We at Render Visuals create 3D renders for commercial, industrial, and residential projects. There are no hidden fees or surcharges. All prices are disclosed upfront.

You can learn more about 3D rendering​, 3D panoramic VR, 3D walkthroughs, and 3D floor plans by visiting our website.

How Render Visuals Can Revolutionize Your Architecture Business

Posted on by Archan Kumar

Are you an architectural businessman looking to switch gears and take your company to the next level? We at Render Visuals have just the three words you want to hear: 3D rendering services.

Running an architecture business is no walk in the park. From potential clients looking to design their dream projects to potential buyers hunting savvy real estate investments, architects find themselves in the middle, trying to impress them all.

Imagine having a tool that lets your clients see your design ideas exactly the way you visualize them — a tool that helps you display concepts too complex for written words and 2D blueprints.

At Render Visuals, we have mastered the art of high-quality 3D renderings, and with our range of services, your architectural company can reach new heights.

Let’s take a look at some of these 3D rendering services.

Architectural 3D Rendering

Architectural 3D rendering is a method of developing three-dimensional representations of a planned architectural design. The goal of architectural 3D rendering is to accurately portray a project before its completion.

It aims to:

  • Create more precise design concepts.
  • Discover issues at an early stage of development to save money.
  • Communicate design concepts to clients and partners.

Read: How Architectural Companies Benefit from 3D Rendering

3D Panorama View

A 3D panorama shows you a three-dimensional, wide-angle view of a physical space using technologies like VR & AR.

You can watch your client’s dream projects come to life with Render Visuals’ avant-garde high-quality 360° 3D renderings.

Step into the 3D renderings with a variety of interfaces, including laptops, tablets, smartphones, and virtual reality headsets. This flexibility encourages the freedom of design to create high-quality 3D renderings in an environment best suited for your clients’ needs.

Read: What are 3D Panoramas? Let’s Take a Look at the Top Benefits!

3D Walkthroughs

3D architectural walkthroughs have given a new breath of life to the real estate marketing business.

Unlike static CGIs, 3D architectural walkthroughs take you on a journey within and around a structure with awe-inspiring cinematic visuals. The client gets a view of a project’s intricately detailed architecture and layout thanks to 3D animated cameras.

The secret to a stunning 3D architecture walkthrough is to draw the spectator in with the excellent design and photorealistic visualization.

Read: Video Walkthroughs Versus 3D Virtual Tours: Understanding the Differences

3D Floor Plans

3D Floor Plans

With 3D rendering floor plans, buyers get a clear idea of the project’s expectations. These plans come in handy when selling units to potential tenants or new owners, thus offering an accurate view of the construction.

Though 3D rendering floor plans is not new, it’s one of the most revolutionary additions to the architectural industry. This visualization technology has made it possible for floor plans to go from paper and pen measurements to 3D displays. These images help break barriers and simplify the buying process by giving buyers a clearer picture of a property.

Read: A Simple Guide to the Future of Floor Plans Using 3D Rendering

Render Visuals: The #1 3D Rendering Company Down Under

With 11 years of experience in the industry, our 3D rendering services have garnered the knowledge and expertise required to handle 3D architectural rendering projects of all sizes, types, and complexities. As a well-reputed 3D rendering company based in Sydney, we provide cost-effective services to a broad range of clients worldwide.

It’s not by chance that we’re trusted by leading builders, architects, developers, and government agencies worldwide. We plan and create 3D renders for new homes, renovations, warehouses, retail shops, and other commercial and industrial establishments.

Is your architecture company stagnating and needs a little technological catalyst? Render Visuals is the place to be!

Reach out to us on our website, or contact us at +61- 406 822 061

Video Walkthroughs Versus 3D Virtual Tours: Understanding the Differences

Posted on by Archan Kumar

Real estate has embraced advanced 3D technology to enhance its selling process and streamline the services for its valuable clients. An alternative to in-person viewing is 3D virtual tours.

That being said, 3D rendering has increased the confusion between video walkthroughs and 3D virtual tours.

Before you decide on which one’s best for you, let’s explore the differences between them.

 

What Are Video Walkthroughs?

Video walkthroughs are short videos of a property that you can buy from a real estate agency. The seller captures the walkthrough as someone walks from the front of the house and enters it.

The process helps you, the viewer, explore each corner of the house. You’ll get a glimpse of the internal and external layouts through a short video beyond the virtual presentation of the house.

Video walkthroughs require minimal editing and can be easily captured on a mobile phone. The process differs among various properties. Some even incorporate drone footage and advanced editing features.

 

Benefits of Video Walkthroughs

The benefits of video walkthroughs include:

  • Tailored view: Capturing the video helps you present the best space features to the customers.
  • Presents your personality: Video walkthroughs help present what you’re all about by offering users the essence of your business values through your video.
  • Spreads the word quickly: You can share the walkthrough on video hosting platforms like YouTube to offer better exposure to the masses.

 

Drawbacks of Video Walkthroughs

The drawbacks of video walkthroughs include:

  • Passive content: Passive content means that the clients won’t be able to interact with the video content. It lacks interactive features that engage the audience.
  • Background noise: If the video editing is inaccurate, the background noise in the video will hamper the user experience.

 

What Are 3D Virtual Tours?

3D virtual tours are digital images of an existing space. They present panoramic images sequentially captured with an advanced recording setup. The editing is done according to specific architectural and conceptual designs to create a virtual experience for viewers.

3D virtual tours are interactive, unlike video walkthroughs where clients get a single viewpoint. Users can view the property from various angles, which they can manipulate on a screen. 

A flawless 3D model of property highlights the property’s best features and the efficiency of the 3D rendering services offered by real estate firms.  

All this being said, you may think 3D rendering is highly technical and expensive. However, recent advancements in the technological world have made this property marketing tool affordable.

 

Benefits of 3D Virtual Tours

The advantages of 3D virtual tours include:

  • Interactive data points: Interaction is the ultimate feature for marking unique details in your property and its interior and exterior spaces. They contain various media such as music, photos, videos, etc.
  • Comprehensive view: 3D virtual tours help clients receive insights into the property that they wish to buy. A drone shot of the property offers a bird’s eye view of the exterior space that helps the buyers get a glimpse of the external features.
  • Floor plans: 3D virtual tours present the landscape architecture of the property efficiently. The schematic floor plan is directly imported into CAD software, saving you valuable time.

 

Related: How 3D Virtual Tours Will Be the Future of the Architectural Industry

 

Drawbacks of 3D Virtual Tours

The pitfalls of virtual tours include:

  • Size limits: Each 3D scan captures a significant amount of data. Thus, the limit to every scan hampers the size limits of 3D tours.
  • Hosting fees: The cloud-based nature of a virtual tour triggers a hosting fee so they can get hosted on a server. The hosting charges may be expensive depending on the video shoot.

Shared Benefits of Video Walkthroughs and 3D Virtual Tours

Although the outcomes differ, video walkthroughs and 3D virtual tours share similar benefits for a real estate business. These include:

  • Enhanced interest in your listings to generate more leads.
  • Decreased unwanted viewings by providing insight into the property layout.
  • Increased engagement on your listing and more additional click-throughs to your website.
  • Easy sharing on social media to broaden the reach of your prospective buyers.

It’s tough to state whether video walkthroughs are better than 3D virtual tours, as both techniques have their benefits and drawbacks. 

 

Related: 3D Tours v/s 360 Virtual Tours – The Ultimate Guide

 

You can opt for either video walkthroughs or 3D virtual tours based on your business needs. Render Visuals can help you choose the best techniques for your requirements. We have professional experience in 3D rendering services and video walkthroughs.

We specialize in the visual design communication spectrum and help you materialize your project in virtual reality. Our team works with developers, builders, engineers, and architects to provide you with the best quality photo-realistic animations and 3D architectural renderings.

From 3D interior floor plans and kitchen remodeling to 360-degree panoramic views and walkthroughs, we provide efficient architectural services. Visit our website: https://rendervisuals.com.au/ now, and make your imaginative design a reality!

How 3D Virtual Tours Will Be the Future of the Architectural Industry

Posted on by Archan Kumar

Virtual reality (VR), or augmented reality (AR), is revolutionizing the architectural industry and shifting it to a new paradigm. It’s bringing significant changes in the design, modeling, and construction of the architectural world.

Architects and designers can now present their work using sophisticated renderings, increasing positive client satisfaction and sales outcomes in the real estate industry.

3D rendering services can now offer their clients virtual approximations of visualization tools — like 3D virtual tours — as amazing substitutions to in-person experiences.

As the future of the architectural industry paves the way for 3D architectural rendering services, we’re here to share how it can enhance your current business model.

 

What Are 3D Virtual Tours?

3D virtual tours represent interactive 3D models of a property through advanced recording and graphic-designing technology. So, viewers can look at properties from the comfort of their homes. 

All users need is an internet connection and a smart device (preferably with headphones).

Instead of simply viewing 2D designs on a screen, users can interact with the architectural renders in a 3D world that stimulates the real thing like never before.

Not only are 3D virtual tours creating a one-of-a-kind experience for customers, but they’re also gradually changing the way architects engage in experimentation and design methodologies. An architect can use a 3D rendering to assess properties to enhance a property’s features and make corrections where necessary.

Related: 3D Tours v/s 360 Virtual Tours – The Ultimate Guide

 

Why Is Virtual Reality Better Than Conventional Designs for Architects?

3D Virtual Tours
3D Virtual Tours

Virtual reality is better than conventional designs for architects because they get a chance to explain design updates to their clients using interactive formats. Clients can listen to and watch narrated virtual demonstrations or immersive VR tours.

With virtual tours, an architect’s avatar can be rendered into the picture so they can point out particular features and designs of a property while interacting with the client. These interactive tours are a huge step towards creating architecture’s digital twin in the most exciting way possible!

It’s difficult for some architects to visualize in their minds every single one of their designs in space. Through 3D rendering processes (used with VR technologies), architects can visualize their architectural design, which helps them tackle issues with construction logistics, materials, and environmental factors that can affect the design process.

During the design process, architects can use VR to step into the building and change the interior by simply using a headset and a pair of gloves. This streamlines the process of developing property and adds precision to the work while diminishing the possibility of errors later down the line.

3D Virtual Tours VR
3D Virtual Tours

The introduction of AR and VR technologies is changing the way we perceive and communicate architectural information. The world is now moving towards fully immersive 3D models, where engineers, construction companies, real estate companies, and clients can gain access to all sorts of information — structural, mechanical, and electrical — that they never had before.

 

How Can 3D Virtual Tours Improve Client Relations?

3D virtual tours can improve client relations by helping them understand and connect with their desired property. VR can significantly improve the most common visualization pitfalls and boost confidence in an architect’s ideas through an immersive experience.

With the introduction of VR, architects can now make presentations that help them create a quick guided tour for simple and personalized navigation. This is ideal for allowing clients to experience and interact with the project — even before the foundation brick has been laid! With these VR tools, you can send the project directly to the client and receive timely feedback and concerns, which you can then incorporate into the renderings.

This helps real estate companies who want to show their designs to clients and customize plans according to their feedback. This enhances business-client empathy — something clients will appreciate.

3D models and immersive experiences such as these are very useful for selling properties in the most innovative way possible.

However, keep in mind that this isn’t restricted to just properties. 3D virtual tours are also perfect for galleries, tourist attractions, and shows. As new businesses spring up and current ones upgrade their models, utilizing 3D virtual tours has endless possibilities.

Related: How Are 3D Flythroughs Beneficial?

 

What More Can We Expect?

According to recent statistics, here’s what we can expect with the rise of 3D architectural rendering.

 

1. Increased Property Views and Website Traffic

Because of its convenience, 3D architectural rendering is more likely to attract a higher property viewership. People can view properties from their homes — without the hassle of traveling.

Additionally, having virtual tours on your website increases its chances of being found on Google Search and Google Maps by 16%.

3D virtual tours are more interactive and engaging, so people are more likely to stay longer on your website. The innovative features of 3D renderings spark curiosity and allow clients to see more than what meets the eye.

2. Increased Property Sales

Property sales are more likely to shoot up when clients view them in real time rather than those traditional floor plans. Direct sales increase exponentially with the growing usage of new technological tools such as VR & AR.

Additionally, with a drive in sales, your return on investment in purchasing 3D architectural rendering will be high.

 

3. Higher Levels of Innovation

The AR & VR industry is growing rapidly since it allows more exciting and original designs due to the perfect feedback loop that the architects get into.

Even before getting into the real game, architects are now able to work on daring ideas that are way more complicated when released on static images and drawings.

Now, they can express their creativity without any limits and also let the clients walk through the process, helping them innovate a lot more.

 

Why 3D Virtual Tours Are the Architectural Industry’s Future

VR & AR that integrates the 3D architectural rendering processes eliminates static paper drawings, saves resources, and brings conventional plans to life. This brings in a unique walk-through experience for every project, allowing users to interact with the model and give feedback and suggestions for changes even before the actual construction begins.

 

If you are looking for 3D rendering services to change architectural experiences into a whole new dimension, you can get in touch with us here at Render Visuals.

Why You Should Include 3D Visualization Services in Your Marketing Strategy

Posted on by Archan Kumar

The market for 3D visualization has been exponentially growing at a breakneck pace, especially in the last couple of years. According to a market survey published by Global Market Insight Inc., the 3D visualization or 3D rendering market will be at a whopping $6 billion by 2025.

3D visualization combines a series of technologies such as computer-generated imagery, 3D modeling, rendering, and graphics that achieves a level of realism that beats all professional photography or videography. The possibilities are limitless when it comes to creating designs or renders — in practically every industry out there.

According to scientists, the human brain processes visuals about 60,000 times faster than texts (constituting around 80% of all the information in our brain). As a marketer, you need to understand the importance of visuals in customer engagement, persuasion, and attraction, for conversion into lead targets.

Read: How 3D Renderings are Redefining the Property Market

 

Reasons Why You Should Include 3D Visualization Services in Your Marketing Strategy

With the immense growth of 3D visualization technology usage in the industry today, it’s important to include it in your marketing strategy. Let’s walk you through the reasons why you should consider it in your next marketing stint.

 

1. Offers Interactive & Immerse Product Presentation

3D visualization services provide you with a complete product understanding process through customer interaction. Customers can view these products in real time, while the website owner can receive useful insights into customer behaviors.

Also, using 3D visualization services technology, customers can look at the product from different views and rotate, zoom, and analyze intricate details.

As a marketer, you’re well aware of the immense costs and logistics associated with product photography. Also, these images can be modified easily as the product version changes and can be simulated at large volumes without taking a series of photographs.

 

2. It’s Realistic

When it comes to gathering your customers’ attention spans or potential client deals, 2D has its limitations.

3D renderings can achieve significant traction in marketing. This is the reason behind its rapid scalability and expansion — it gets as real as you want it to be.

When customers engage with the renders, they see the value of the product they’re paying for. When you want to show off the material quality and design features to your customer, 3D visualization services offer them a unique visual perspective that helps them make an informed buying decision.

 

3. 3D Render Formats Are Quite Versatile

The number of channels through which a marketing asset can be used and dispersed determines its true value. Because of the versatility of 3D renderings, they’re available in various formats that are topping marketing charts.

These renders have solutions for any marketing campaign platform you want — 3D display, animation, tour, realistic high-resolution images, and snapshots.

It has especially created a considerable demand in the architecture and construction industry. Using these 3D renders in marketing, architects design the formation of objects and work on the proportions and model correction down to the most intricate details.

 

3. 3D Marketing Saves Money

If you’re looking for a strong marketing return on investment — both in the short and long run — 3D marketing is the best option.

Read:  5 Reasons to Invest in 3D Rendering Services

Since customers can see what they’re buying before they even pay for it, they’re highly likely to purchase it. Moreover, 3D renderings increase the visibility and web presence of the company that uses them. As a diversified media strategy, 3D marketing can up your social media presence and drive sales.

Also, consider this. When building a display home or prototype for marketing photography or videography, you need to hire a photographer, studio, stylist, editor, etc. The list just goes on. All these preparations add up to the total expense for your marketing campaign.

3D visualization can save you thousands here by replacing all these behind-the-scenes expenses.

 

4. Enables Sales Through Gamification

For decades, gamification has been an excellent marketing technique where customers can engage and play with the products of their choice. Thus, gamification brings a fun and interactive shopping experience to eager customers.

Due to the increasing engagement when promoting these products, the number of sales and overall order values shoot up.

3D visualization can be a safer, lighter, cheaper, and faster alternative to traditional 2D images, as they are mostly cloud-based solutions that can be accessed anytime.

Each of the benefits we mentioned above should be reasons enough to show you that 3D renderings make for successful and blooming marketing.

 

If you are looking for 3D visualization services to enhance successful marketing strategy efforts, you can get in touch with us at Render Visuals for all your rendering needs.

6 Game-Changing Benefits of 3D Architectural Walkthroughs

Posted on by Archan Kumar

3D architectural walkthroughs have given a new lease of life to the real estate marketing business. 3D architectural walkthroughs, as opposed to static CGIs, take you on a journey around and within a structure with cinematic visuals that can be awe-inspiring. The client sees the intricately detailed architecture and layout of a building or place using 3D animated cameras.

 

Given that videos are currently the most popular sort of content consumed online, 3D architectural walkthroughs are a critical element of any marketing plan or campaign for medium- to large-scale real estate developments.

 

The secret to a stunning 3D architecture walkthrough is to draw the spectator in with excellent design and photorealistic visualization. And once you get it right, there is no question about the benefits you will reap from a well-made 3D architectural walkthrough video.

 

Not convinced yet? Let’s talk about some of these benefits in a more detailed manner.

 

  • Ease of Imagination

Plenty of potential buyers or renters find it challenging to interpret 2D architectural plans on paper.  They may have trouble envisioning a building or area, even when it is exhibited alongside still CGIs. This problem is addressed head-on in 3D architectural walkthroughs. A skillfully edited and planned out 3D walkthrough enables consumers to completely comprehend the design and, more crucially, the structure.

 

 

  • The Marketing Angle

One of the best ways to demonstrate a potential development is through 3D architectural walkthroughs. By accurately and photo realistically capturing every element and layout, they bring architectural blueprints to life. This kind of information inspires trust in potential purchasers, tenants, as well as stakeholders.

 

 

  • Storytelling and Narrative-Building

The best 3D architecture walkthroughs tell a compelling story that the user can relate to. The use of theme, style, and music are combined with photorealistic visualization, excellent camera composition, and other techniques. The purpose of the majority of walkthroughs is to excite potential buyers, tenants, or stakeholders to invest in space. 

 

 

  • 24×7 Accessibility, Across the Globe

Remember the days of open houses? When you had a specific window of time during the day to showcase the property to a prospective client? But they showed up late so you couldn’t go through your presentation properly? So do we.

Thankfully, times are a-changing. By presenting a 3D architectural walkthrough online, you remove hurdles, and even worry, for prospective purchasers and stakeholders to examine a place when it is finished. They give you the opportunity to advertise your space online 365 days a year and reach a bigger audience.

 

 

  • Competitive Market Edge

It is essential to have that edge over the competitors in a market that is fiercely competitive and where online platforms are flooded with content. One of the most potent and effective types of content that quickly distinguishes a marketing plan from still photos and text is 3D walkthrough videos.  You are more likely to outperform your competitors by outranking them in search engines and having the most engaging social media content.

 

 

  • Save Time & Money Over Reiterations

Imagine you discovered a design flaw after more than half the construction was complete. Can you imagine the extra time, money, and effort it would take to solve the issue?

 

Using 3D architectural renderings enables you to explore the structure and design prior to construction. You can spot significant issues in a digital rendering of your building that you might miss in a 2D layout or blueprint.

 

You can not only identify possible issues, but you can iterate and refine the design. It’s pretty rare your client would like the initial design, so you’ll likely need to make changes.

 

Even with physical 3D models, it’s hard to fully pick up on any design flaws or adjustments. And plus, recreating a 3D model after fixing any errors or iterations is an extremely time and resource-consuming ordeal that can be eliminated with 3D architectural rendering services.

 

PS: This list is non-exhaustive. The advantages of 3D rendering services and 3D walkthroughs extend beyond those mentioned and are only growing with the development of new technologies. 3d architectural rendering services are being adopted by construction companies all over the world to streamline their design processes and expand their clientele.

Invest in 3D renderings if you haven’t already, to give your company a competitive edge. At Render Visuals, we deliver a wide range of 3D rendering services including architectural 3D rendering for the construction business, to help bring your clients’ dream projects to life. Connect with us on www.rendervisuals.com.au or contact us at +61 -406822061/ 488805395 to know more!

8 Tips to Get the Best Out of 3D Architectural Rendering

Posted on by Archan Kumar

A quality architectural rendering is all about designs that are offbeat, eye-catching, and a technological marvel that need not always follow the standard “rules” of design. The most appreciated 3D architectural rendering services are masters of designing distinctive compositions, styles, and narratives that are awe-inspiring while also providing functional benefits with utmost clarity. Having said that, there are several best practices and tips that can help you take your 3D architectural rendering services to the next level.

But before we understand “how”, we need to hit the refresh on the “what” of architectural renders, to get an in-depth understanding of it all.

 

 

What is Architectural Rendering?

3D architectural rendering is a process of digitally building or reproducing a space or a landscape in a simulated three-dimensional model. With the assistance of a best-in-class digital solution provider, you can produce an infinite number of 3D renders. 3D renderings are adjustable and versatile enough to deal with practically any visual issue. They can both recreate and capture existing landscapes and structures, whether they are photorealistic or creative in nature.

 

Read: How Architectural Companies Benefit from 3D Rendering

 

Smart Tips to Create the Best 3D Architectural Renderings

There are more ways than one to create eye-catching renders without having to be overly invested in the project. Here are 9 smart ways how you can achieve this:

Start Sketching

It might seem counterintuitive at first – sketching on paper when you want to create digital renders. But sometimes, you could find yourself putting a lot of effort into your project’s specifics before realizing the final product doesn’t match your original concept. Sketching your scenario before you begin not only gives you a crystal clear idea of how to go about rendering the project but also helps to keep you on the right track in the course of your work. The sketch can also serve as a reminder to keep your attention on the composition’s most important features if you veer off the main idea.

Supporting Cast

In order to tell the story you want to portray, you ought to have secondary characters in addition to the “main actor” on stage. Supporting characters in the case of 3D renderings typically appear in both the foreground and background of the picture. 

 

In terms of exterior renders, these are mainly the trees, the pavement, the spaces outside the building, etc. Usually, it makes sense to give the foreground and background varied light intensities because it helps to strengthen the focus point. 

Borrow Inspiration From Different Media 

The majority of us limit our sources of inspiration to those that have only been skillfully executed in the medium we are currently working in. But the greatest artists in history have always looked to other forms of expression for inspiration. 

 

Cinema is one medium that can offer an endless supply of concepts for architectural rendering. You get to visualize different kinds of structures, both interior, and exterior, and get great inspiration for creating your own. A pleasing picture is always required, whether it is an interior depiction or an outdoor view. 

 

Using a realistic shopping complex scene as opposed to the actual lifeless building can be more appealing. This is why the real estate market finds it easier to sell furnished houses than those that are entirely vacant.

Trust Your Creativity

Most of the time, a subtle sense of self-doubt or inhibition keeps us from going with our natural instincts. This is a great feature for our social conduct, but when it comes to “creativity,” this part of our brain prevents us from coming up with something unique.

 

However, giving in to your creative side may be tricky and you might find yourself on the opposite end of the spectrum if you’re not careful. To understand how to break the confines and redefine structure, you must first thoroughly understand the ins and outs of 3D architectural rendering.

Photorealism is Not Reality

Learning to use the software and 3D rendering engines allows us to produce renderings, but producing high-quality 3D renderings requires much more than that. The geniuses who invented 3D rendering software and graphics engines built a mathematical and physical simulation of our environment. We can therefore replicate reality in that “fictional realm.”

 

We are essentially taking a photograph when we make an architectural rendering – that is, we’re lighting a scene and photographing it with a camera. Keeping this in mind will assist you in paying attention to how a camera works, which lens to use, and how to properly illuminate the subject. Among many other photography-related principles, you should consider the image’s composition, framing, color harmony, and focal points.

Virtual Representations of Real Materials

To accurately replicate materials in 3D renderings, we must first understand how to photographically “represent” them. This means that in order to construct the most accurate physical depiction of materials, it is necessary to examine how they react in actual situations.

 

It is critical to carefully observe them for this purpose. Start by looking for images of the subject. Examine how the material appears in real photography. Examine its characteristics, including its precise hue or pattern, the degree of reflection and refraction, glossiness, etc. Use all of this knowledge to make your work as realistic as you can.

High-Quality Components and Lighting

The elements that you use to fill your setting are crucial. The greater their complexity and intricacy, the more realistic the final 3D architectural rendering will be. Nothing lessens the authenticity of a setting than seeing furniture and other objects with rough or difficult geometry.

 

Lighting is also another essential component. To get beautiful lighting in a scene, you need a great deal of work and expertise. It’s not enough to simply add lights; those lights also need to appear authentic and natural. An excellent depiction can be distinguished from an average one by good illumination.

Avoid Wide Angles and Add Depth

Wide angle photography frequently results in poor composition. Sometimes it is best to portray only a small fragment of the space rather than attempting to capture it completely in one picture. Depth of field draws attention to specific areas of an image. 

 

The concept of depth of field is used extensively in photography to enhance the visual appeal of the image. Additionally, it can provide a soft, opulent effect on the screen by establishing the mood. 

Why is 3D Architectural Rendering Beneficial?

3D architectural renders have numerous benefits on the overall project output. Here are some of the many:

 

Precision

Your clients may have an idea of what their dream project should look like, but may not be able to fully visualize it. Many of the advantages of 3D architectural renderings derive from the superior control it provides to the resulting visual. 3D renderings also have the added benefit of it being a 3D model, allowing the human brain to quantify sizes and distances accurately.

 

Visualization & Updates

Imagining a 3D structure is far more challenging and tedious, especially when you need to provide constructive feedback to change or improve the design. Projects in the pipeline or the planning stage are prime candidates for 3D architectural rendering services. Architects, builders, realtors, as well as marketers often use 3D renderings to explore a range of choices without spending money on furniture, props, interior designers, etc.

 

The Marketing Angle

It’s not rocket science that selling an object you can see and visualize is easier than selling an idea. When your clients can visualize their new home or new office space, they are more likely to be invested in the project. 3D architectural visualization provides you with all the digital and visual media you need to market your services effectively.

 

Visualize Problems

Architecture is a precise science. Your measurements with respect to mass, force, distances, etc. need to be exact for the construction to not have structural issues. With architectural 3D rendering services, unforeseen variables can be simulated and visualized beforehand, hence avoiding any structural mishaps, and potentially saving a fortune in time and money.

 

Clear Communication

Again, people have trouble understanding something they cannot visualize or imagine, leading to miscommunication. With precise models and visualizations of 3D rendering services, overcome the communication challenge and ensure everyone from ground staff to the highest stakeholder is on the same page, working towards the same goal.

 

Read: Tips to Reduce Architectural 3D Render Cost

 

3D architectural rendering services have gained immense traction over the past decade, and it’s not hard to see why. The value of its use cases far outweighs any potential costs of setting it up, from visualizing and avoiding errors to precision marketing, making it a highly lucrative solution for architects and interior designers.

 

At Render Visuals, we deliver a wide range of 3D rendering services including architecture, to help bring your clients’ dream projects to life. Connect with us on www.rendervisuals.com.au or contact us at +61 -406822061/ 488805395 to know more!

 

How 3D Renderings are Redefining the Property Market

Posted on by Archan Kumar

3D rendering is the process of using technology to digitally create visuals and films that illustrate or market ideas and projects. Technically speaking, 3D rendering services provide a computer-generated wireframe model in three dimensions, while also giving them attributes like texture, color, and material.

 

 

Typically, a technical drawing or Autocad design is used to build a 3D model before adding properties like lighting and shadows to produce a realistic perception.

3D Rendering Services in the Property Market

Nearly every facet of life has been impacted by the COVID-19 pandemic as well as technological advancements, and the real estate market is no exception. Major changes are taking place in the real estate sector, and technology has greatly aided that. The new disruptor in the property market is the rise of 3D rendering companies.

 

For example, if you run a construction company, you can show prospective clients how the property will look once the construction is done, with the help of 3D rendering services. This makes it one of the most effective marketing tools out there.

 

3D renderings have been lurking in and around the construction industry since the late 2000s. It took off in developed countries around the 2006-07 period and has since been growing in popularity more and more ever since then. In the last couple of years, the barriers have been broken with the latest imaging techniques in the market.

 

Let’s take a look at some ways 3D renderings have altered the property market in the last year or so:

 

A Marketing Ploy

The COVID-19 pandemic has disrupted every commercial entity’s functional practices. There is less in-person interaction and more reliance on electronic communication, and business procedures in the real estate sector are not much different.

 

Now, thanks to the advent of a 3D rendering company providing animated walkthroughs, the majority of potential purchasers will still be able to have a look and get an idea of how the project might look, even while the construction project is still in the planning stage. As a result, 3D renderings can be utilized as a marketing technique to draw in customers and revenue for projects that are yet to be constructed.

 

Precision is Key

Although your clients may have an idea of how their ideal project will appear after it is complete, it is your responsibility as an architect or builder to help clients get an accurate idea of how the design will look once it’s done. A 3D rendering company can help with that.

 

Many of the benefits of architectural 3D renderings stem from the increased control over the resulting aesthetics. The human brain has evolved to best perceive information in a 3D approach, allowing your clients to quantify the designs, sizes, and scales before coming to a decision.

 

Save Time and Money

Developing sketches and models before the emergence of 3D renderings is time-consuming. Additionally, human error is an unavoidable evil that plagues handmade designs. 

 

The use of 3D visualization allows the construction sector to save a significant amount of time and money while not having to worry about errors in design. 

 

Value-Addition for Clients

A 3D model is more than just a pretty design in the eyes of a client. Rather, it is a scale model of what the building will actually look like when it is finished. As a client, one can learn more about your potential property’s measurements as well as the finest, most precise details. The use of 3D rendering enables your clients to make a more informed decisions. They don’t have to depend on trying to imagine complex structures in their minds.

 

There is little doubt that 3D rendering is going to play an important role in the present as well as the future of the property market. The value of its use cases considerably exceeds any potential expenses of implementation, from visualizing and eliminating errors to precision marketing, making it a highly profitable option for construction companies.

 

Read: 5 Factors to Help You Hire a 3D Rendering Company

 

When it comes to 3D renders, Australia takes the reliable option – Render Visuals. We deliver a wide range of 3D rendering services including architecture rendering for the property market, to help bring your clients’ dream projects to life. Connect with us on www.rendervisuals.com.au or contact us at +61 -406822061/ 488805395 to know more!