Why Is a Virtual 3D Tour Important for Home Buyers?

At first glance, the word “virtual 3D tour” may seem unfamiliar to you. However, you’ve likely used virtual reality (VR) for shopping, education, and presentations.

Now, we have a new addition to the list: real estate. The property sector can benefit greatly from 3D architectural renderings, which are used to produce a realistic representation of a property.

This article will dive into how 3D rendering services can help homebuyers engage with a 3D virtual house tour before buying a property.

Why Should Home Buyers Do a Virtual 3D Tour?

The use of virtual reality can prevent you from making costly mistakes, such as relying on pictures or videos sent by the real estate agent.

It would be best if you safeguard your interests by using VR technology because it’s foolproof, convenient, and cost-effective.

Plus, it’s always best to have the most accurate idea of your home before making a buying decision. A virtual 3D tour helps you view a potential home from various angles and perspectives that could affect your buying decision.

Read: How 3D Virtual Tours Will Be the Future of the Architectural Industry

Let’s look at how a virtual 3D tour can benefit home buyers.

1. Go on a Guided Tour

Many homebuyers love to hover around and interact with different parts of a house. They find this exercise a highly immersive way of viewing the property than looking at 2D images.

As a prospective home buyer, you can use a virtual 3D tour to “walk through” the house, examine the décor, inspect the bedrooms and bathrooms, scrutinize the kitchen, and give a once-over to the outdoor area. Doing this should help you get a feel for what it would be like to live there.

Moreover, if you want to consult a knowledgeable friend or family member who lives in some other part of the country or overseas, a virtual 3D tour can easily chime them into your buying decision.

2. Get the Real Picture

When using a camera, there are often limits to how much area your photo covers and image quality.

With a virtual 3D tour, you can see your home from almost every angle, not to mention the outside portion of the property.

Using VR, you will also be able to see the home in a more realistic light. For example, if you are inspecting a bedroom, you can observe how the sunlight streams into the room. It creates a more realistic picture of how cozy and comfortable the place is.

3. Get More Options

Buying a house has become a lot easier thanks to the internet. Instead of driving from one location to the next, you can compare a range of properties using virtual 3D home tours and find the perfect place for your needs.

Homebuyers can even compare all homes in a price range they can afford. This will save them the embarrassment of visiting a house personally only to find that it doesn’t fit their budget.

Another advantage of virtual house tours is that you may get exclusive access to prime properties whose owners have no wish to make them accessible to the general public.

4. Love Thy Neighbour(hood)

In the case of newly constructed or under-construction buildings, a virtual 3D tour can be really valuable. It can be hard to picture what a home will look like when it’s just a foundation and a few walls. But with a virtual tour, you can see the finished product and get a better idea of what the house or apartment will look like.

Virtual 3D tours are also a great way to get a feel for a neighborhood. You can see the homes, parks, and nearby schools. You can even take a virtual walk or bike ride through the neighborhood to get a better sense of what it’s like to live there.

If you’re considering a move to a new city, a virtual 3D tour can be a great way to get a feel for the city before you move. You can explore the different neighborhoods, check out the local amenities, and get a sense of the city’s vibe.

Related: How 3D Virtual Tours Will Be the Future of the Architectural Industry

How Is a Virtual 3D Tour Created?

Architects, designers, and builders use 3D rendering services to design a virtual building or room and create ‘walk-through’ presentations for clients.

Both homebuyers and real estate professionals looking for a unique way to promote their properties can benefit from 3D virtual home tours.

We at Render Visuals create 3D renders for commercial, industrial, and residential projects. There are no hidden fees or surcharges. All prices are disclosed upfront.

You can learn more about 3D rendering​, 3D panoramic VR, 3D walkthroughs, and 3D floor plans by visiting our website.

How Render Visuals Can Revolutionize Your Architecture Business

Are you an architectural businessman looking to switch gears and take your company to the next level? We at Render Visuals have just the three words you want to hear: 3D rendering services.

Running an architecture business is no walk in the park. From potential clients looking to design their dream projects to potential buyers hunting savvy real estate investments, architects find themselves in the middle, trying to impress them all.

Imagine having a tool that lets your clients see your design ideas exactly the way you visualize them — a tool that helps you display concepts too complex for written words and 2D blueprints.

At Render Visuals, we have mastered the art of high-quality 3D renderings, and with our range of services, your architectural company can reach new heights.

Let’s take a look at some of these 3D rendering services.

Architectural 3D Rendering

Architectural 3D rendering is a method of developing three-dimensional representations of a planned architectural design. The goal of architectural 3D rendering is to accurately portray a project before its completion.

It aims to:

  • Create more precise design concepts.
  • Discover issues at an early stage of development to save money.
  • Communicate design concepts to clients and partners.

Read: How Architectural Companies Benefit from 3D Rendering

3D Panorama View

A 3D panorama shows you a three-dimensional, wide-angle view of a physical space using technologies like VR & AR.

You can watch your client’s dream projects come to life with Render Visuals’ avant-garde high-quality 360° 3D renderings.

Step into the 3D renderings with a variety of interfaces, including laptops, tablets, smartphones, and virtual reality headsets. This flexibility encourages the freedom of design to create high-quality 3D renderings in an environment best suited for your clients’ needs.

Read: What are 3D Panoramas? Let’s Take a Look at the Top Benefits!

3D Walkthroughs

3D architectural walkthroughs have given a new breath of life to the real estate marketing business.

Unlike static CGIs, 3D architectural walkthroughs take you on a journey within and around a structure with awe-inspiring cinematic visuals. The client gets a view of a project’s intricately detailed architecture and layout thanks to 3D animated cameras.

The secret to a stunning 3D architecture walkthrough is to draw the spectator in with the excellent design and photorealistic visualization.

Read: Video Walkthroughs Versus 3D Virtual Tours: Understanding the Differences

3D Floor Plans

3D Floor Plans

With 3D rendering floor plans, buyers get a clear idea of the project’s expectations. These plans come in handy when selling units to potential tenants or new owners, thus offering an accurate view of the construction.

Though 3D rendering floor plans is not new, it’s one of the most revolutionary additions to the architectural industry. This visualization technology has made it possible for floor plans to go from paper and pen measurements to 3D displays. These images help break barriers and simplify the buying process by giving buyers a clearer picture of a property.

Read: A Simple Guide to the Future of Floor Plans Using 3D Rendering

Render Visuals: The #1 3D Rendering Company Down Under

With 11 years of experience in the industry, our 3D rendering services have garnered the knowledge and expertise required to handle 3D architectural rendering projects of all sizes, types, and complexities. As a well-reputed 3D rendering company based in Sydney, we provide cost-effective services to a broad range of clients worldwide.

It’s not by chance that we’re trusted by leading builders, architects, developers, and government agencies worldwide. We plan and create 3D renders for new homes, renovations, warehouses, retail shops, and other commercial and industrial establishments.

Is your architecture company stagnating and needs a little technological catalyst? Render Visuals is the place to be!

Reach out to us on our website, or contact us at +61- 406 822 061

5 Interior Rendering Trends You Can’t Miss in 2022

Real estate continues to be shaped for the better as interior rendering becomes an effective tool for designers. Offering dreamscapes that clients can walk into virtually, 3D renderings help them visualize a place from all perspectives.

Valued at $1.48 billion in 2019, the 3D rendering software market is estimated to reach $7.96 billion by 2027. This shows the growing demand for interior rendering and its wide acceptance.

This article will discuss the top five trends in the interior rendering industry that scale real estate. Before we begin, let’s understand what 3D interior rendering is. 

What Is 3D Interior Rendering?

3D interior rendering is the process through which interior designers create 3D visualizations to emulate their design ideas by providing a realistic representation of space through CGI technology.

This gives clients an idea of what the interior of a space can look like and the flow of the area, making it more marketable and attractive.

Now that we have an understanding of interior renderings, let’s dive into the trends in the interior rendering business.

Read: Scale Up Your Interior Business Using 3D Interior Rendering

Popular 3D Interior Rendering Trends 

Let’s look at the interior trends real estate professionals follow using CGI technology to offer a more realistic presentation of their designs.

1. 3D Walkthrough Animations

One of the essential aspects of any interior rendering presentation is to make it as lifelike as possible. This is accomplished by creating a simulation that gives clients a concrete idea of the possibilities in an interior space.

A magnificent way to establish this is through 3D walkthrough animation videos that show multiple areas of a building, nooks, and corners as the video takes the client through the interiors for detailed views. The 3D video component enhances the space’s look, conveying an interior’s details.

2. CG Panoramas with 3D Visualizations

High-quality 3D renderings with CG panoramas help audiences navigate all the areas within a space. The panoramic view allows designers to determine whether their conception is on the right track and provides audiences with a broader perspective.

CG Panoramas provide a realistic experience, just as if you were in the room yourself, as you get to see everything around you through 3D rendering. You can zoom in to take a closer look or zoom out to get a perspective from all angles.

These views also help the designer have a clear conception of the place before it has been physically constructed and make changes along the way.

A great advancement in the real estate field, CG panoramic interactions have helped clients have a realistic understanding of an area and design their future homes.

3. Side-Cut Perspectives

Professional designers incorporate side-cut perspectives in their 3D renderings to provide a sophisticated view of the space configurations in multistoreys.

Like a doll-house view, where you can see both levels inside a doll’s house without opening any windows, side-cut perspective renderings offer a similar view. Here the design on each level is stacked vertically for a compact view.

4. Whodunit Style

Highly embraced by designers of modern architecture, high-quality 3D renderings with high saturation and medium/low contrasts highlight significant design elements. This technique is called the Whodunit style. It utilizes cool-toned colors to create modern and minimalist styles.

Stormy skies, glasses reflecting blue shades, and mysterious elements are some of the applications of this style; they create a modern appeal through CGI technology. It makes angular shapes and powerful features in an interior more prominent for the audience to perceive.

5. 3D Rendering for Green Architecture

With the world becoming more climate-conscious owing to drastic climate changes, most 3D rendering companies are switching to greener architecture and interior design.

Designers are developing all sorts of strategies to go green, from conceptualizing buildings with green-colored rooftops to incorporating rainwater harvesting methods in apartments.

Conceptualization and visualization play the most important part in making these initiatives turn into reality. Hence designers are using 3D architectural rendering to present their eco-friendly designs in a better manner.

Read: Information a 3D Rendering Company Needs for Best Renders

Stay Ahead of the Curve With Interior Rendering Trends!

Living room – Interior rendering

Newer technologies come and go in the real estate industry, but 3D rendering services are here to stay and will be more relevant in the next few years!

3D interior renderings vouch for the client’s imagination of a dream home or workspace by giving them a sneak into the prospects a place can hold for them.

With high-quality renderings, designers induce a lifelike experience for audiences, automatically increasing the client experience, bringing in high ROI, and maximizing client engagement.

Render Visuals offer the best-in-market 3D rendering services to help visualize and transform interiors dynamically.

8 Tips to Get the Best Out of 3D Architectural Rendering

A quality architectural rendering is all about designs that are offbeat, eye-catching, and a technological marvel that need not always follow the standard “rules” of design. The most appreciated 3D architectural rendering services are masters of designing distinctive compositions, styles, and narratives that are awe-inspiring while also providing functional benefits with utmost clarity. Having said that, there are several best practices and tips that can help you take your 3D architectural rendering services to the next level.

But before we understand “how”, we need to hit the refresh on the “what” of architectural renders, to get an in-depth understanding of it all.

 

 

What is Architectural Rendering?

3D architectural rendering is a process of digitally building or reproducing a space or a landscape in a simulated three-dimensional model. With the assistance of a best-in-class digital solution provider, you can produce an infinite number of 3D renders. 3D renderings are adjustable and versatile enough to deal with practically any visual issue. They can both recreate and capture existing landscapes and structures, whether they are photorealistic or creative in nature.

 

Read: How Architectural Companies Benefit from 3D Rendering

 

Smart Tips to Create the Best 3D Architectural Renderings

There are more ways than one to create eye-catching renders without having to be overly invested in the project. Here are 9 smart ways how you can achieve this:

Start Sketching

It might seem counterintuitive at first – sketching on paper when you want to create digital renders. But sometimes, you could find yourself putting a lot of effort into your project’s specifics before realizing the final product doesn’t match your original concept. Sketching your scenario before you begin not only gives you a crystal clear idea of how to go about rendering the project but also helps to keep you on the right track in the course of your work. The sketch can also serve as a reminder to keep your attention on the composition’s most important features if you veer off the main idea.

Supporting Cast

In order to tell the story you want to portray, you ought to have secondary characters in addition to the “main actor” on stage. Supporting characters in the case of 3D renderings typically appear in both the foreground and background of the picture. 

 

In terms of exterior renders, these are mainly the trees, the pavement, the spaces outside the building, etc. Usually, it makes sense to give the foreground and background varied light intensities because it helps to strengthen the focus point. 

Borrow Inspiration From Different Media 

The majority of us limit our sources of inspiration to those that have only been skillfully executed in the medium we are currently working in. But the greatest artists in history have always looked to other forms of expression for inspiration. 

 

Cinema is one medium that can offer an endless supply of concepts for architectural rendering. You get to visualize different kinds of structures, both interior, and exterior, and get great inspiration for creating your own. A pleasing picture is always required, whether it is an interior depiction or an outdoor view. 

 

Using a realistic shopping complex scene as opposed to the actual lifeless building can be more appealing. This is why the real estate market finds it easier to sell furnished houses than those that are entirely vacant.

Trust Your Creativity

Most of the time, a subtle sense of self-doubt or inhibition keeps us from going with our natural instincts. This is a great feature for our social conduct, but when it comes to “creativity,” this part of our brain prevents us from coming up with something unique.

 

However, giving in to your creative side may be tricky and you might find yourself on the opposite end of the spectrum if you’re not careful. To understand how to break the confines and redefine structure, you must first thoroughly understand the ins and outs of 3D architectural rendering.

Photorealism is Not Reality

Learning to use the software and 3D rendering engines allows us to produce renderings, but producing high-quality 3D renderings requires much more than that. The geniuses who invented 3D rendering software and graphics engines built a mathematical and physical simulation of our environment. We can therefore replicate reality in that “fictional realm.”

 

We are essentially taking a photograph when we make an architectural rendering – that is, we’re lighting a scene and photographing it with a camera. Keeping this in mind will assist you in paying attention to how a camera works, which lens to use, and how to properly illuminate the subject. Among many other photography-related principles, you should consider the image’s composition, framing, color harmony, and focal points.

Virtual Representations of Real Materials

To accurately replicate materials in 3D renderings, we must first understand how to photographically “represent” them. This means that in order to construct the most accurate physical depiction of materials, it is necessary to examine how they react in actual situations.

 

It is critical to carefully observe them for this purpose. Start by looking for images of the subject. Examine how the material appears in real photography. Examine its characteristics, including its precise hue or pattern, the degree of reflection and refraction, glossiness, etc. Use all of this knowledge to make your work as realistic as you can.

High-Quality Components and Lighting

The elements that you use to fill your setting are crucial. The greater their complexity and intricacy, the more realistic the final 3D architectural rendering will be. Nothing lessens the authenticity of a setting than seeing furniture and other objects with rough or difficult geometry.

 

Lighting is also another essential component. To get beautiful lighting in a scene, you need a great deal of work and expertise. It’s not enough to simply add lights; those lights also need to appear authentic and natural. An excellent depiction can be distinguished from an average one by good illumination.

Avoid Wide Angles and Add Depth

Wide angle photography frequently results in poor composition. Sometimes it is best to portray only a small fragment of the space rather than attempting to capture it completely in one picture. Depth of field draws attention to specific areas of an image. 

 

The concept of depth of field is used extensively in photography to enhance the visual appeal of the image. Additionally, it can provide a soft, opulent effect on the screen by establishing the mood. 

Why is 3D Architectural Rendering Beneficial?

3D architectural renders have numerous benefits on the overall project output. Here are some of the many:

 

Precision

Your clients may have an idea of what their dream project should look like, but may not be able to fully visualize it. Many of the advantages of 3D architectural renderings derive from the superior control it provides to the resulting visual. 3D renderings also have the added benefit of it being a 3D model, allowing the human brain to quantify sizes and distances accurately.

 

Visualization & Updates

Imagining a 3D structure is far more challenging and tedious, especially when you need to provide constructive feedback to change or improve the design. Projects in the pipeline or the planning stage are prime candidates for 3D architectural rendering services. Architects, builders, realtors, as well as marketers often use 3D renderings to explore a range of choices without spending money on furniture, props, interior designers, etc.

 

The Marketing Angle

It’s not rocket science that selling an object you can see and visualize is easier than selling an idea. When your clients can visualize their new home or new office space, they are more likely to be invested in the project. 3D architectural visualization provides you with all the digital and visual media you need to market your services effectively.

 

Visualize Problems

Architecture is a precise science. Your measurements with respect to mass, force, distances, etc. need to be exact for the construction to not have structural issues. With architectural 3D rendering services, unforeseen variables can be simulated and visualized beforehand, hence avoiding any structural mishaps, and potentially saving a fortune in time and money.

 

Clear Communication

Again, people have trouble understanding something they cannot visualize or imagine, leading to miscommunication. With precise models and visualizations of 3D rendering services, overcome the communication challenge and ensure everyone from ground staff to the highest stakeholder is on the same page, working towards the same goal.

 

Read: Tips to Reduce Architectural 3D Render Cost

 

3D architectural rendering services have gained immense traction over the past decade, and it’s not hard to see why. The value of its use cases far outweighs any potential costs of setting it up, from visualizing and avoiding errors to precision marketing, making it a highly lucrative solution for architects and interior designers.

 

At Render Visuals, we deliver a wide range of 3D rendering services including architecture, to help bring your clients’ dream projects to life. Connect with us on www.rendervisuals.com.au or contact us at +61 -406822061/ 488805395 to know more!

 

5 Factors to Help You Hire a 3D Rendering Company

With the rise in 3D rendering technology, there are a number of 3D rendering companies out there. By 2026, the market for 3D rendering is projected to be worth $9 billion, up from $2 billion back in 2019. Sometimes too many choices make it harder to zero in on one and select the provider that is best suited to your needs.

 


So how do you go about choosing the best 3D rendering company? Let’s find out!

How to Select the Best 3D Rendering Company

It’s easy to get lost and confused with a ton of 3D rendering companies springing up all over the world. Don’t reach for your wallet just yet. A bit of research will hold you in good stead.

 

Quality Check

Do not negotiate on quality. Underwhelming 3D rendering will not be satisfying no matter how good of a deal you get. Scour a potential company’s website and socials to get an idea about their quality. High-quality renders include:

 

Photorealistic renders

The image must have realistic reflections and shadows, as well as the textures and complexities of different materials and surfaces and their rendering capabilities.

Accuracy 

Precise object proportions are vital. The smallest deformation could mar the effect or potentially result in errors in the final product.

Detail-oriented

Novices may struggle to produce the proper detailing that a 3D rendering calls for. High-resolution and well-lit renders are a must to eliminate the possibility of missed errors.

Lighting

How many light sources are needed? Which ones are natural, artificial, or a combination of both? Expert 3D renderers will know just how to showcase the product’s features and create the right mood in terms of marketing.

Read: A Complete Guide to Check Quality of 3D Rendering

Once you’re done with the quality, the next step is definitely meeting the deadlines.

 Meets Deadlines

A typical rendering job takes no more than 4 days to a week. Achieve a precise timescale by considering individual project requirements, as well as the fact that high-end complex rendering requires high computer-processing power available at render workstations. Render workstations are a set of networks working together to compute light effects to produce a high-resolution image.

 

We recommend going for 3D rendering companies that provide architectural rendering, a fact that is likely to better the efficiency of the project.

 

  Reiteration Policy

No matter if you hire the Picasso of 3D rendering, minor edits are normal — a fact that the best 3D rendering companies are prepared for. Ensure that the 3D rendering agency you pick allows multiple, if not unlimited iterations until you get perfection.

 

Remember the most efficient companies get it right within a few iterations itself.

Read: Essential Tips for Choosing the Right 3D Rendering Company

 

Total Services

A dedicated 3D rendering company must have a comprehensive range of services that can be tailored to meet your specific requirements. Check out their service listings on their website, social media, etc. to get an idea about the types of solutions they provide.

 

Opt for 3D rendering services that include architectural rendering, interior 3D rendering, panoramic rendering, and more. Even if you only require a single service, a 3D rendering company that provides all these services is likely to have an array of different solutions to aid your project.

 

 Price Tag

Pricing for 3D rendering services is very much dependent on a combination of factors. A high-quality 3D still render can cost anywhere from $1,000 to $6,000 – and that’s just an estimate. Depending on the project, company, and area, it can go well above or even below.

 

If money is an issue, look for smaller businesses that provide individualized services. They are equally adept in digital art and production, ensuring that your project retains quality and consistency.

 

You are bound to run into the need for 3D rendering in the upcoming future whether you are a small restaurant owner or run a multinational business conglomerate. Ensure that you choose the service provider that fits your needs like a glove, using the points mentioned above. But in case you don’t want to look too far, we’ve got you covered!

Read: 7 Undisputed Reasons Hiring 3D Interior Design Services Are Worth It!

 

At Render Visuals, we deliver a wide range of 3D rendering services including architecture, to help bring your clients’ dream projects to life. Connect with us on www.rendervisuals.com.au or contact us at +61 -406822061/ 488805395 to know more!

 

Tips to Reduce Architectural 3D Render Cost

.Are you worried about your Architectural 3D rendering cost? Architectural 3D renders are created using top-grade 3D rendering software and do require a monetary influx to acquire and update. But what happens when the client ends up paying more than what they signed up for? Read on to know how to avoid this!

 

 

A 3D rendering project depends on a lot of factors like the type of project, rendering environment, accompanying aesthetics, and more.

Often, the prices may vary. It depends on the type of service and every revision request by the client could end up costing them additional fees. Moreover, this could even backfire with the client not approaching the architectural rendering company for repeat services and earning the studio a reputation for being overpriced and unreliable. 

 

Read: How Architectural Companies Benefit from 3D Rendering

 

Here are a few tips to help clients avoid unnecessary Architectural 3D render costs while creating architectural renders for their next project. 

 

No Hidden Costs 

It’s not always possible to give an exact price of the 3D renders, but you can have an estimate. A lot of rendering studios aren’t very upfront about the costs and it’s important to choose an architectural rendering company that breaks down the prices based on the size of the work so you have a clearer idea.

Getting the exact details or files that need to be rendered can also avoid any miscommunication in terms of prices. Always make sure to get a detailed requirement to give an exact quote. This is to avoid incurring a loss or having to charge clients extra and gaining a bad impression on your work.

Unclear Feedback

When a project is underway, the studio will send in-progress images to the client for approval. Clear, constructive feedback is vital for smooth communication between the client and the studio. Along with a verbal discussion of the changes that are required in a specific render, it needs to be backed up with a set of mark-ups for the requested revisions preferably written. When there is no written record, the changes may not be incorporated as required. 

 

Clients should try to be as specific as possible with their feedback when requesting a design change, for example, instead of saying “change this kitchen top a bit” specify what exactly needs to be changed. Mention the dimensions that need to be reduced or increased. This gives the 3D visualization services a clear-cut picture of the scope of changes required by the client. 

 

Rushed Proof Reviews

It’s likely that clients are extremely busy and are hard-pressed for the time while handling a real estate development project. The common issue that often arises in such scenarios is that clients are often in a rush to finalize renders. Theywill barely skim through submissions before giving their approval. They’ll only realize much later that there are still a few aspects that need some tweaking. 

 

For this reason, it’s always better to allow an extra 1 or 2 days more than the intended period so that clients can thoroughly examine the submitted proofs. 

 

Review by a Committee

It’s quite common for the client to involve other members like stakeholders, colleagues, and business partners from the client’s company to offer feedback and get involved in the review process as well. 

Unfortunately, this can get tricky as different people can have their preferences. Their preferences might differ to a certain degree from the next person. One way to handle this situation is to have one person as the point of contact from the client’s end.

This person would be responsible for collecting feedback from their associates. He should collate a unified set of markups to avoid any confusion. This will ensure that everyone has an opportunity to add their comments. The 3D artist will not be confused by a different set of mark-ups. 

 

Read the Terms and Conditions Clearly

Clients should always be in the loop about how many rounds of revisions are included in the quoted prices. If this is unclear, it should be discussed the way in advance, before starting the project. 

 

If it’s a reputed 3D rendering company, they would include at least 3 rounds of revision if not more, in their initial quote.

However, all services vary. It’s better to be clear to avoid the confusion of paying more than what the client intended.

 

Overview:

 

To conclude, it’s always good to create a document with a quotation. This helps you brief your client about the submission and review process, the cost for every round of edits and feedback, and all the files that the client needs to submit before the work begins. 

At Render Visuals, we provide high-quality exterior 3D rendering services as well as interior 3D rendering services. Our services have no hidden costs and we provide unlimited iterations without exceeding the quoted costs. Learn how it works.

Read: Tips to Reduce Architectural 3D Render Cost

Boost Your Marketing Strategy With 3D Rendering for Real Estate



Creating value and delivering benefits is what marketing is all about. In sectors like real estate, the key focus of marketing is to promote a unique value proposition to the general public. This helps to build a brand, gain clients, and close real estate deals. To be more specific, it’s all about generating interest and gaining the customer’s trust and confidence in your Real Estate endeavor.

Now imagine if your marketing plan included an aspect where your clients and stakeholders could envision the interiors and exteriors of your construction project 一 it would be the perfect way to captivate and capture your audience! 

With 3D rendering for real estate, you can stay on top of the game in the ever-changing and competitive world of real estate marketing! Keep reading to find out how.

Benefits of 3D rendering in real estate marketing

3D architectural rendering is the process of creating three-dimensional visuals in order to better explain architectural concepts and plans. The following are some of the many ways professional rendering can boost real estate marketing.  

Present with Flair 

There used to be a time when real estate projects were presented through hand-drawn sketches. However, now with a 3D rendering display, your project plans can be presented with precision and flair. Potential customers can see how furnishings, design components, and other factors will interact with one another. You can also be thorough with colors and textures, as well as the space’s adjustable features. Your customers can relax, knowing they’ll get exactly what they want without having to worry or guess about the outcome.

Generate Value  

With only 2D drawings and rough sketches, you can’t hope to justify the price of luxury residences. Extensive 3D renderings can actually validate high prices and provide accurate project quotes. Clients get a comprehensive view of a property with 3D renderings and visualizations. It helps them to comprehend the features and elements that determine its genuine value. Furthermore, 3D renderings give clients vital knowledge about the materials that go into the construction, helping them to gain a better grasp of what makes their investments high value.

Faster Edits 

2D renders and sketches are usually static and can take a lot of time to modify and implement changes. However, 3D renders can be modified in real-time. When opposed to upgrading a static blueprint or sketch design, updating and saving new versions of a 3D render is quite simple. Instead of fumbling with plastic sheets and permanent markers and ink erasers, a few mouse clicks will suffice. Rapid response is always a great component to have in your marketing plan. Go digital to make modifications simpler, and faster, and also make multiple versions to impress your audience! 

Cost-effective 

Real estate agents, architects, and builders always end up spending a lot of money on the process of designing and redesigning project models. However, thanks to 3D rendering this process is not only made more cost-effective but is also sped up. A 3D render takes far less time for a designer to complete than a standard blueprint or 2D mockup. By saving time and money throughout the design process, you can devote more attention and resources to your marketing initiatives.

In conclusion, real estate rendering can help your client establish a strong connection with a property even before seeing a life-size version of the structure. Even if you don’t have any other marketing materials, 3D rendering can effectively help you drive the project forward and guarantee financial gains through effective project displays. Furthermore, 3D rendering for real estate can offer a lot of benefits that go beyond fulfilling your marketing needs. 

Curious to know what more can 3D rendering offer? 

Visit our website or call us at +61- 406 822 061 to learn more about the various ways rendering in construction can benefit you! 

You can also check out this blog: 5 Reasons to Invest in 3D Rendering Services

Here’s Why 3D Interior Rendering can Profit your Business

Do you often struggle to explain concepts to your clients? Or spend a lot of time on your presentation only to be disappointed with the results? Maybe it’s time to use 3D interior rendering for your design projects. Scroll down to know why!

As an interior designer, you always want to put your best foot forward when explaining concepts to clients. Maybe you have great vision but putting it on paper can be hard without the proper tools. When you want to show all the intricacies of an architectural space like the layout, dimensions, or functionalities, 2D drawings simply fail to do justice to your work. However, with 3D rendering, you can deliver a crystal clear depiction of any space to your client and help them envision every aspect of the space in full HD.

This can further help clients decide how every inch of the property can be altered according to their needs. 3D interior rendering technology has advanced to the extent that differentiating between real and rendered images has become almost impossible. In this blog, we’re going to talk more about why interior renderings have become a popular medium to create the most realistic design details and create a compelling picture of your concept.

 

Top Ways 3D Interior Rendering Benefits Interior Design

3D Interior Rendering
3D Interior Rendering

Improve Client Experience

As a professional service, client satisfaction is the utmost priority. With the help of 3D interior renderings, you can pay remarkable attention to detail, bring realism to your designs and impress your clients in innovative ways. It’s the small details that help your design stand out and 3D renderings can help you achieve just that.

 

Cut Down Expenses

Without 3D renders, whenever the client asks for a change you’ll have to use materials like colors, sheets, manual design alterations, and so on, which is not just expensive but also time-consuming. While using 3D renders most of your expenses are only the initial investment of a PC and the software but any further changes in design can be easily and instantly made without any additional costs attached.

 

Stand Out from the Competition

Imagine you’re pitching to a client and you send them beautiful 3D renderings while your competitors have delivered 2D prints. Who do you think your clients will most likely be impressed with? You could also display 3D renderings of your prior work to your client in order to strengthen your pitch.

 

Promote Your Services

With the use of 3D interior rendering, you don’t have to wait for the completion of your project for everyone to see it. Even before you begin your project you can get beautiful renderings to display on your website and your social media handles. This will increase your reach and marketability, in turn increasing your chances of getting hired for new projects.

 

Deliver Exact Product Description

3D interior renders give the actual portrayal of a product, from the exact representation of floor designs to the specific elements of interior space. These components make your designs come to life. It also gives the client a product that is a real-life rendition of your designs.

As we’ve listed above, the benefits of 3D interior designing are innumerable.  From better communication with your clients to increasing their satisfaction, 3D renders are the future of interior design. Moreover, you don’t have to make these 3D renders yourself and can always assign them to 3D interior rendering services. 

Looking for the best 3D interior rendering services? Give us a call today at RenderVisuals and we’ll be happy to help you make stunning presentations.

 

Upscale your Real Estate Sales with 3D Rendering

Real Estate marketing strategies keep evolving and it’s important to stay up to date with the latest trends to keep your clients on the hook. 3D rendering for real estate is the most recent technology that helps real-estate agents promote their properties. Find out how!

3D rendering services have become increasingly popular over the past decade, as it allows you to view a project long before construction or completion. It employs high-end technology tools to give a hyper-realistic view of features like lighting and materials, making it beneficial especially for real estate. 

Traditionally, potential buyers would have to either visit a property,  travel or settle for photos and videos before making a buying decision.3D rendering goes a step further and makes buyers feel like they’re actually standing in a room without being physically present. If you want to  improve your real estate sales,,  keep reading about how 3D rendering for real estate can help you achieve that:

View Property before Construction

Previously, only developers with completed housing projects could have their cake and eat it. They could use marketing materials and prepare high-end presentations along with professional photos and videos of a property. Meanwhile, those with unfinished real estate or pre-sale development wouldn’t be as lucky. What could they do to allow buyers to visualise a property before it exists? But that was before the advent of 3D rendering. With beautiful photorealistic 3D renders, customers now have a home or interiors to visualize, making them much more likely to invest in a property. 

Highlights the Benefits of a Property

A 3D render of a real estate property accentuates the beneficial details of the home or property in a way that 2D  photographs cant. For example, 3D visualisation can highlight all the functional benefits of the interior design like the layout, room location and decor. This gives an accurate sense of what the property will look like and encourages investment in the property. A photo-realistic 3D render can further show other aspects like surrounding streets, parking lots, complexes—to show a potential buyer everything required they need to make a buying decision.. These small details are a visual treat to customers as they will appreciate everything the dwelling has to offer. 

Makes a Stronger Emotional Connection with Buyers

Advertisements that evoke strong feelings in customers are much more likely to result in sales compared to regular ads. Professional imagery resulting from 3D renders for real estate adds details to transform it into an appealing sight. 

For instance, apartment 3D renders can include elements like furniture and artwork that helps visually elevate the coziness and comfort of a future home. 

Using 3D rendering, you can also add emotion-evoking details including weather effects, additional details like plants and animals, immersing the viewer in the atmosphere of the area. 

Justifies the Pricing of Pre-sale Property

When you only have sketches and drawings of an empty plot, it’s hard to break down the price of a real estate development. No matter the quality of the build or the materials used, convincing customers that your empty plot of land is worth the amount you’re quoting is a difficult task. However, with photoreal 3D visualisation images, you can easily display all the features of a property that make it stand out from the rest. 

For example, potential buyers can appreciate unique aspects of a plot like the architecture or parking area in 3D renders of the property. Thus, they’ll be able to figure out why a certain property is worth its price. 

Builds Trust with the Agent 

Real estate marketing often includes unrealistic, edited photos and videos to make properties look better than what they really are. With 3D rendering, there is no scope for deception as it can be used to show the various dimensions of a property accurately. When potential buyers look at a precise property layout, it will encourage them to make an investment as you don’t run the risk of disappointing people when they arrive at the actual property having something else in mind. This will help build trust among your customers and further propel you as an honest real estate company or agent that is completely transparent with its buyers.

Lend Form to your Designs with 3D rendering

With the use of 3D rendering for real estate, you can present to your customers houses that are unfinished or don’t exist, highlight all the design benefits so buyers will know the kind of investment they’re making. 

Are you looking to showcase the benefits of your property with 3D visualization?  You should check out our 3D rendering services at Render Visuals. You can connect with us on our website RenderVisuals, or contact us at  +61- 406 822 061.

5 Key Benefits Of 3D Rendering Floor Plans

For a long time, commercial floor plans have been designed and represented in 2D graphics. However, this means clients and buyers have had a  hard time visualizing what the final product is supposed to look like. Thanks to the rapid advancement of computer graphics, a vast amount of thinking and imagination can be conveyed with 3D illustrations. 

 

Using 3D render floor plan, buyers get a clear idea of the project’s expectations. These plans come in handy when selling units to potential tenants or new owners, thus offering an accurate view of the construction. In this blog, we’ll take a look at the various advantages of 3D rendering for your residential or commercial projects. 

 

Top Benefits of 3D Floor Plan Rendering

Though 3D floor plan rendering is not new, it’s one of the most life-changing additions to the architectural industry. This visualization technology has made it possible for floor plans to go from paper and pen measurements to 3D displays. These images help break barriers and simplify the buying process. The following are a few benefits of such innovations:

Greater Visual Impact

A 3D floor plan visualizes the colour, design and various elements of a structure far better than a 2D sketch. Instead of symbols, It’s possible to get a realistic view of the furniture and accessories such as wardrobes, benches and tables. Moreover, there are significantly more enquiries for house listings that have a 3D rendering floor plan. 

Better Results with a Smaller Investment

Modifying and creating a design with 3D rendering floor plan saves more time, space and money. Architects use far less time in searching for glitches and flaws in the initial stages of planning and development. It also helps clients to estimate the total cost of the required material. 

Helps in Advertising and Marketing Campaigns

Making an interactive 3D floor plan rendering creates a great impression and displays the products that your clients are interested in. The architectural 3D plans can be displayed on third party websites, trade shows and other events to facilitate easy and effective advertising and marketing. 

Keep a Better Track of Everything

Rendered floor plans make everything simpler. This is because developers can show clients how far they are along with a certain project with just a few clicks. This helps to communicate property-related information much better than a simple email would. 

Affordable and Online

3D floor plan rendering is performed online and therefore any errors can be easily rectified with less turnaround time. It’s also a lot cheaper compared to other forms of renovation and extension. Clients can see the room and floor from all angles as if they were actually there. 

Creating a 3D floor plan rendering has amazing benefits for both the client and the designer. It helps facilitate understanding and smooth dialogue by guiding, clients and customers to grasp the turn-key of projects that they visualize. 

Render Visuals delivers realistic and immersive experiences through architectural 3D floor plan renderings. Our team has experience working with builders, architects, engineers, interior designers and clients from around the world. For more queries regarding 3D renderings and services related to the same, feel free to connect with us on our website or contact us on +61- 406 822 061.